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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great experience so far

Excellent easy to set up and deal with Reviewed on: 29th June 2020

Good Reviews

Having been with one of the larger suppliers of pet insurance with not every experience being good. Refreshing to have found Purely Pets...let’s hope they do well! Reviewed on: 29th June 2020

Easy to start and quick response!

Very easy insurance company to use and currently had a brilliant experience! Reviewed on: 29th June 2020

Great service and good value for money!

Purely Pets came out as one of the most reasonably priced pet insurance providers. Comparing between companies they offered the best value for money best on the insurance level we wanted for our dogs. Their Customer Service Team have always been very helpful when I call. Reviewed on: 29th June 2020

Good value for money !

Getting a new puppy, meant getting new pet insurance. Purely Pets ticked all my boxes Reviewed on: 29th June 2020

Reasonable price

It is easy to take out Pet Insurance with Purely Pets and all options are explained so that you know that you are getting the cover that you want with no hidden costs. The price for the level of cover required was very reasonable and Purely Pets will happily insure older pets. Reviewed on: 29th June 2020

Simple, effective peace-of-mind.

Purely Pets have been easy to deal with from my first contact with them. It was very simple to set the policy up, which was all done online via their very user-friendly website. I have peace-of-mind that the policy meets the needs of my cat, Chloe, should we ever need to call upon it. Purely Pets regularly keep me informed of any changes, offers, or other important information via email - their communication is excellent. Reviewed on: 29th June 2020

Good

I’ve never had a problem with my pet touch wood, but I receive regular emails from purely pets so I can tell they stay in touch with customers. Reviewed on: 29th June 2020

Easy to sign up and friendly call centre staff

Needed to make some admin changes to policy after I signed up, the lady on the phone could not have been more helpful! Reviewed on: 29th June 2020

Dog insurance

Superb service ..No problems with my claims .. pay vet direct which eases so much pressure when your worried about your best friends.. friendly advisors and prompt responses I’ve recommended to many Reviewed on: 29th June 2020

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