How do our reviews work?
Other sites collect customer reviews across all industries and sectors, but we're the only one that specialises in just financial services.
Whilst other sites collect customer reviews across all industries and sectors, we're the only site that specialises in just financial services.
We don't reach out to a panel of people on a set date to ask them for feedback.
You can read and leave reviews with Smart Money People at any time. It's important to us that people can find the most recent insights from other consumers and tell businesses about their experiences, without having to wait.
We're committed to maintaining the quality of reviews on Smart Money People to protect both the people leaving, and reading, them. That's why every review must be connected to a user account that's linked to a real person.
Some of the financial services companies who work with us also proactively ask their customers for feedback. We add this feedback to the site alongside reviews collected directly by Smart Money People. We're involved in the collection of the additional reviews to make sure the process is genuine, fair and complies with our standards.
- What information do we ask for in our reviews?
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All reviews must be about a specific product or service and meet our User Terms. You need to be over 18 to leave a Smart Money People review.
We want to create more transparency in financial services; no other review site asks such in-depth questions.
We'll ask you to give an overall rating for the product or service and also whether you'd recommend it to family or friends.
We also ask about the product or service and if anything could have been better. There are questions about the service you received to get a full picture of your experience. This helps other people to feel informed and make smarter decisions as well as helping financial services companies to create better outcomes.
- NET Promoter Score
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We use our recommendations question to create a Net Promoter Score (NPS) which is a widely used market research metric. The NPS helps companies measure, understand and improve customer loyalty.
If you want to know how the NPS is calculated, we've written a blog that explains more.
We don't share Net Promoter Scores publicly, but each company can access its own NPS when they subscribe.
We combine the NPS with a free-text review and analyse this to understand what positively and negatively impacts a company's NPS. This is also available to financial services companies who subscribe.