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About Smart Money People

We are the UK’s leading review and insight platform for the financial services industry.

Our Mission Is Simple


 We use the power of consumer reviews to help increase trust and transparency in financial services and to deliver industry leading insight and events, like the British Bank Awards.

Write reviews to help increase trust and transparency
Help other consumers to find the best companies and products
Help companies to improve by giving them better insight
Change financial services for the better

Let's face it. The financial world can feel like a bit of a minefield. At times it feels unfriendly, has a tendency to be stuffed with jargon, and that's all before any "gotcha" moments have been discovered (the things you only really find out about once you've signed on the dotted line). And with the pace of change in the industry reaching fever pitch, our mission is to help customers to better navigate the financial world.Financial firms can work with us to access our customer insight, manage their reviews or take part in our awards campaigns, such as the British Bank Awards. We believe that it's possible to create a win-win scenario for customers and firms alike, and this is what drives us forward.

Launched in October 2014 by Michael Fotis, Smart Money People has come a long way. In fact, we've grown to become the UK's largest financial review and insight website. Sometimes called the 'TripAdvisor for finance', we've featured widely across the media, including BBC News, The Telegraph, The Daily Mail, The Sunday Express, The Mirror, The Economist's Intelligence Unit and the Money Advice Service among many other publications. We're 100% independent and dedicated to remaining a trusted source of financial services customer insight.

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We would love to hear from you. Visit our contact page and send us a message.

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