Smart Money People is where consumers come to share feedback about the financial world and where financial firms come to better understand the voice of the customer.

About Us

Let’s face it, making any financial decision, whether large or small, can be complex. New products and services launch all the time, so it’s hard to keep track. The jargon can be seriously unfriendly. And, unless you’re a maths whizz, the numbers can be confusing.

Smart Money People is where people like you, read and leave reviews for financial services companies. By reading these reviews, both individuals and businesses can make more informed decisions about who to trust for a bank account, mortgage, insurance policy, credit card, loan, or pension.

And by reading reviews, financial services companies can improve and provide a better service to their customers.

Having collected over one million customer reviews, we are the largest financial services only review site in the UK.

We understand that for some people, getting good value for money is the most important aspect of choosing a new product. However, for others, customer service might be key. That’s why our review process covers both of these areas so that others can make choices based on what matters most to them too.

Anyone can leave a review on our site whenever it suits them because it’s important to us that the reviews are both fair and current.

Our expertise enables us to create lists of the best companies in financial services which may also feature in the media. You may have seen us on BBC News, The Sunday Express, The Daily Mail, The Daily Mirror, The Scotsman, The Economist’s Intelligence Unit, Spectator Money, and more.

Supporting financial service companies

Financial services companies can manage their customer reviews by claiming their page on our website, or subscribing to one of our review or insight packages. Here they have access to tools where they can analyse their reviews and see comparison data for the sector(s) in which they operate.

We also offer research reports into specific financial services sectors.

Smart Money People hosts three separate awards: the prestigious British Bank Awards, Consumer Credit Awards, and the Insurance Choice Awards where we celebrate the very best of the UK’s financial services sector.

Guidance, not advice

The information on our site should not be regarded as financial advice. As we are not a financial services provider, we do not need to be authorised or regulated by the Financial Conduct Authority (FCA). However, before choosing one of the products you have read about on our site, you may wish to check that the company is regulated or authorised by the FCA.

If you are still unsure about which product or service is right for you, you may benefit from speaking to an independent financial adviser who can give you advice about the best products to suit your circumstances.

Our History

The company was founded in 2014 by a former management consultant who felt that the current review sites were too generic for the financial services sector.

Jacqueline Dewey is CEO at Smart Money People. She joined the company in 2020 following a successful career of delivering change within the financial services industry. In her last role she was responsible for fundementally changing the consumer credit reporting industry in the UK by allowing customers to get free access to their credit reports.