Smart Money People is where consumers come to leave reviews about financial products and providers
....and where financial companies come to better understand what their customers think.
About Us
As the UK's most comprehensive financial services review site, Smart Money People helps companies and the people who buy their products to create more transparency in financial services.
We share the collective experiences of consumers to provide insights and ideas that will help shape the future of finance.
Making any financial decision, whether large or small, can be complex. New products and services launch all the time, so it's hard to keep track of which is the best option, not only around price, but also the whole experience of being a customer.
Smart Money People is where people like you read and leave reviews about financial services companies and their products. Reading these reviews complements your wider research into financial products so you can make smarter decisions about who to trust for products including bank accounts, mortgages, insurance policies, credit cards, loans and pensions.
By reading Smart Money People reviews, financial services companies understand how to improve and provide a better service to their customers.
Having collected over 2.3 million customer reviews, we're the UK's most comprehensive financial services review site. And we don't just collect reviews at a company level - consumers can also leave feedback about individual products which deepens your insights when researching financial products and services.
You can read and leave reviews with Smart Money People at any time. It's important to us that people can find the most recent insights from other consumers and tell businesses about their experiences, without having to wait.
Our expertise enables us to create lists of the best companies in financial services which may also feature in the media. You may have seen us in The Independent, Yahoo Finance, The Guardian, The Observer, Daily Express, Insurance Today, IFA Magazine and more.
- Supporting financial service companies
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Financial services companies can manage their customer reviews by claiming their page on our website, or by subscribing to one of our review or insight packages. They have access to tools where they can analyse their reviews and see comparison data for the sectors they operate in.
We also provide research reports into specific financial services sectors.
Smart Money People hosts three separate awards each year. The prestigious British bank awards, Consumer credit awards, and the Insurance choice awards which all celebrate the very best of the UK's financial services sector.
- Guidance, not advice
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The information on our site shouldn't be regarded as financial advice. As we're not a financial services provider, we don't need to be authorised or regulated by the Financial Conduct Authority (FCA). However, before choosing one of the products you've read about on our site, you may wish to check that the company is regulated or authorised by the FCA.
If you're still unsure about which product or service is right for you, you may benefit from speaking to an independent financial adviser who can give you advice about the best products to suit your circumstances.
- Be Clever With Your Cash
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Smart Money People acquired award-winning money site Be Clever With Your Cash in Spring 2023.
By acquiring Be Clever With Your Cash, we offer you easier access to a greater variety of videos, podcasts and articles about all things finance. We’re both united in our aim to help people make more informed choices about how they spend and save their money. And we both want to improve standards in financial services overall.
You can read more about the acquisition on our blog post from the announcement.
Our history
Smart Money People was founded in 2014 by a former management consultant who felt that other review sites were too generic for the financial services sector.
By 2016, we'd launched our prestigious awards - British bank awards, Consumer credit awards and Insurance choice awards to celebrate the very best of the UK's financial services sector. Jacqueline Dewey joined us as CEO in 2020 following a successful career of delivering change within the financial services industry and in 2023, led the team through our biggest rebrand since we began.
In 2023 we acquired Be Clever With Your Cash, an award-winning money site. Be Clever With Your Cash shares news, hacks and guides on how to make the most of your money, across our website, podcast, YouTube channel and more.
In 2024, we exceeded 2.3 million reviews collected on our site. Our awards continue to grow each year and are highly-regarded in the financial industry. We're really proud of our heritage and the valuable feedback we collect about financial services in the UK.
