Collect reviews
Easily gather reviews with unlimited review invites at no extra charge, making it easy to grow your review numbers, gain valuable feedback, and build a stronger reputation.

Why reviews matter
Collecting reviews boosts your visibility, builds trust, and provides valuable insights to improve your business.
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84%* of consumers trust reviews from other consumers
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69%* of consumers are likely to change their mind after reading reviews
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More people use reviews (23%) to decide which financial products to use than asking an adviser (17%)*
*Smart Money People research, October 2022
Why collect reviews on Smart Money People?
Collecting reviews on Smart Money People unlocks a range of valuable benefits:
Financial services expertise
Get analytics, benchmarking, insights, and data at a product level designed specifically for the financial services industry.
In-depth data
Get in-depth data – not just a star rating – so you understand your strengths, areas to improve and how customers view your business.
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Unlimited invitations
Get unlimited review invites at no extra charge, making it easy to grow your review numbers and data.

Smart Money People badges
Our prestigious badges are a symbol of excellence, recognising companies that stand out in their commitment to outstanding service.
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NPS as standard
Measure loyalty and predict business growth with NPS, the internationally recognised metric included as standard.

Unlimited users
Get unlimited users as standard, making it easier to manage and optimise reviews.
Smart Money People is your logical choice of review site
We’re the UK’s most comprehensive review site, with over 2.5 million reviews (and counting) Plus, unlike generic review sites, we focus solely on financial services — giving you deeper and more meaningful insights than our competitors.

We make it easy to invite your customers to leave reviews
Simply upload a spreadsheet (CSV) with your customers’ email addresses, and our platform will send them personalised invitations.
Save time with automation
Eliminate manual work by automatically sending personalised review invitations.
More targeted campaigns
Segment review requests to achieve stronger engagement.
Effortless data integration
Easily upload customer details to streamline the review collection process.
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Our API integration seamlessly automates review collection
Easily integrate collecting reviews into your existing day-to-day business process to capture invaluable customer insights:
Enhanced customer insights
Capture feedback at all stages of the customer journey, providing actionable insights to drive loyalty.
Seamless workflow integration
Easily incorporate the API into your existing tools and processes, with no disruption to your operations.
Improve efficiency
Automate the review collection process, saving time for your team and ensuring consistent data gathering.

Display reviews on your site
You can add a range of widgets to your business pages. By showcasing reviews on your site, you enhance the credibility of your marketing and build trust with customers, ensuring your company is viewed positively.

Ask bespoke review questions
You can customise your review questions to gather the insights that matter most to your business. By tailoring the feedback you collect, you'll get the most relevant and valuable responses. This helps you better understand your customers and make data-driven decisions with confidence.
Get started
To start collecting reviews on Smart Money People, or if you’ve any questions, complete the form below. We’ll reply within one business day.
More of what we offer
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Our metrics and benchmarking
Our tailored benchmarking and reporting tools deliver the insights your company needs to stay competitive, improve customer satisfaction, and outperform competitors.

Stop your customers leaving
The insights from our reviews and bespoke surveys can help you to proactively address customers' needs, reduce churn, and retain customers.