Who we are
As the UK’s most comprehensive financial services review site, our data and insights empower your company to build customer trust, outperform competitors, and drive better outcomes.
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Smart Money People is your logical choice of review site
Unlike generic review sites, we focus solely on financial services — giving you deeper and more meaningful insights than our competitors:
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Unlimited invites
Get unlimited review invites at no extra charge, making it easy to grow your review numbers and data.
Financial services experts
Get analytics, benchmarking, insights, and data at a product level designed specifically for the financial services industry.
Consumer Duty reporting
Evidence Consumer Duty outcomes with impartial review data, backed by a range of key metrics, freeing you to focus on other business goals.
Bespoke surveys
Facing a business challenge, issue, or need customer feedback? Create bespoke surveys to get the exact information you need.
In-depth data
Get in-depth data - not just a star rating – so you understand your strengths, areas to improve and how customers view your business.
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NPS as standard
Measure loyalty and predict growth with Net Promoter Score (NPS), the internationally recognised metric included as standard.
Some of our trade bodies and memberships
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How our reviews work
Multi-channel reviews
We collect reviews through multiple channels – including online invitations, in-branch requests and social media – with all reviews coming from verified accounts.
Financial services focused-insights
Each review collects 16+ data points – including NPS and customer service rating – giving you in-depth data to improve customer experience and even evidence Consumer Duty outcomes.
Effortless bulk review invites
Simply upload a CSV file with your customers’ email addresses, and our platform will automatically send out personalised invitations – saving you time and effort.
Seamless API Integration
Easily integrate our review collection process into your existing business systems with our API, ensuring a smooth and automated way to capture valuable customer feedback.
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Introducing Be Clever With Your Cash
Money experts
Be Clever With Your Cash, part of the Smart Money Group, is an award-winning team dedicated to helping people make smarter financial choices.
Expert financial content
Through their website, videos, podcasts, and social channels, the team breaks down money matters and highlights the best deals, discounts, and rewards on financial products, household bills, and everyday spending.
More insights, better decisions
By joining forces, Smart Money People and Be Clever With Your Cash offer even more expert insights.
Helping companies understand customers
This collaboration expands the reach of customer reviews, providing companies with richer data and deeper insights to enhance the customer experience.
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Our awards
We run three leading awards that recognise the very best of the financial services industry. Unlike other awards, winners are determined by the data from customer reviews, rather than a judging panel.
Receive recognition and build credibility
Customer reviews inform more than our awards – they’re a real-life endorsement that your products and services are delivering on their promises.
Access valuable customer insights
The honest feedback contained within each review can help you understand your customers.
Boost company morale and attract talent
Positive reviews from customers can help your teams feel great about the difference they’re making.
Get started
To start benefitting from Smart Money People’s data and insights, or if you’ve any questions, complete the form below. We’ll be in touch within one business day.
More of what we offer
Case studies
See how companies like yours have achieved proven results with Smart Money People – driving customer engagement, building trust, and achieving better outcomes.
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Smart Money People badges
Our eye-catching badges are a symbol of excellence, awarded to companies that consistently go above and beyond for their customers.