Case studies
Don’t just take our word for it. See how companies like yours have achieved proven results with Smart Money People – driving customer engagement, building trust, and achieving better outcomes.
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Emma Gentry, Marketing & Communications Manager, Newbury Building Society
We’ve been working with Smart Money People since 2017. As a business, it’s great for us to share independently sourced, positive customer feedback. Smart Money People provide us with appealing social media graphics each month, featuring some of our best feedback. We especially like the “words used to describe Newbury Building Society” word-cloud graphic, it’s a great insight into how our customers feel about us as an organisation.
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Melanie Godley, Senior Marketing Manager, Pure Retirement
Our partnership with Smart Money People has been instrumental in helping us navigate the complexities of the equity release market. Their expertise in survey design and execution has provided valuable insights that drive strategic decisions. And finally, Smart Money People’s insights have been invaluable in assessing how we measure up against our competitors and the broader industry.
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Paul McWeeney, Head of Member Excellence, Darlington Building Society
The relationship between Darlington Building Society (DBS) and Smart Money People has been in place since 2016. It’s an important relationship for DBS as it helps us get independent insight from our members. A powerful factor in our insight is our ability to compare performance against the whole industry and our specific peer group. In addition, the ease to be able to drill down into the specifics of members’ insights in the form of promoter and detractor verbatims enables us to hear the voice of our members.
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Case studies
See how companies like yours have achieved proven results with Smart Money People – driving customer engagement, building trust, and achieving better outcomes.