Insurance choice awards 2025
Customer reviews. Customer voices. Customer choices. Through the Insurance choice awards by Smart Money People, we want to raise profiles and boost better business decisions. And we want to give customers a say, which is why they decide the winners each year.
Key dates
Voting opens
7 July 2025
Finalists announced
17 September 2025
Voting closes
14 October 2025
Winners announced
6 November 2025
Voting in the awards is now closed.
It you've got something to say about a financial product or service, you can share your experience on Smart Money People to help others make better financial decisions.
How your company can take part
If you’d like to elevate your company and be in with a chance to win, the first thing to do is to claim your review page on Smart Money People. From there, get things going by:
- Confirming you’re taking part
- Encouraging your customers to leave reviews
And finally, celebrate your achievements with us at the winner’s gala event.
Sponsorship opportunities
Our main gala event is one of the biggest in the industry and is always packed to the rafters with business leaders from across the sector. This is your chance to connect with them, and showcase your own company to a huge, and relevant, audience. See our sponsorship options or chat to our team about the opportunities available this year.
Attend the gala evening
Share your success. Connect with old colleagues. Network with likeminded teams. Our winner’s gala event is one of the best nights in the industry, so don’t miss out.
Some of our past winners
The Insurance Choice Awards have celebrated the best in the insurance industry since 2016. Previous winners include big names in the industry, such as Aviva, Direct Line, and LV=. Winners are determined by customer reviews so you can trust that these companies are truly the best of the best.
About Smart Money People
As the UK’s dedicated financial review site, we help businesses, people, and financial companies create better outcomes for everyone. By sharing the collective wisdom and experiences of real customers, we can build on that data and help shape the future of finance.
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Sign up so you don’t miss your chance to enter. Plus get finalist announcements as well as all the latest news and insights to help your company thrive.