Take part and join a community
Our community of customers are ready to engage with your company, help you unlock insights, and their reviews may even result in an award you can display proudly.
How can your company take part?
It’s easy. Simply claim your review page, choose a category, then let us know you’re taking part. Our awards don’t have an entrance fee or a panel of judges. Instead, it’s free to enter and winners are decided by real customer reviews.
How voting works
Customers decide
Unlike other industry events, winners are chosen entirely by customer reviews.
For companies big or small
Whether you’re a team of two or 2,000, entry’s free so anyone can take part.
Reflecting broad customer opinion
To determine the winners, we factor in a wide range of the review data we receive.
Key dates
Voting opens
7 July 2025
Finalists announced
17 September 2025
Voting closes
14 October 2025
Winners announced
6 November 2025
Award categories
We've got a wide range of award categories that span the insurance industry.
Our partner categories
While our headline and sector-specific categories rely on customer reviews, our partner categories take into account the opinions of the businesses you work with. After all, they’ll be most familiar with your products and will be able to give the most honest reviews. Categories include Technology partner of the year, Premium finance partner of the year, and Consultancy of the year.
Take part in the awards
To take part in the awards, we need some initial information from you. Please complete the form and a member of our team will be in touch to confirm your details and provide you with all the information you need to get you started on your awards campaign.
Why enter the awards?
From recognition to reputation management to the wealth of customer insights available – there are plenty of reasons to get involved with the Insurance choice awards. Ultimately, we want to help you connect with customers and listen to their voices, all so your company can thrive.
Top tips for success
Our awards go beyond our glamourous winner’s gala. They’re a way to get customers really engaging with your company. But how can you make the most of this opportunity? From where to place links, to social media best practice, you can find out more on our top tips page.
Download your engagement pack
To help you truly engage with customers and get people talking about your company, we’ve developed a handy pack full of useful information. From promotion tips to encouraging your customers to get involved, you’ll find it all here.
About Smart Money People
Smart Money People is a review site with a difference. Because we help companies really listen to their customers and make positive changes that help them deliver the best products and services they can.