How do we make money?

The revenue we make means we can invest in improving our website and our business, so that it's even more insightful for individuals, businesses and financial service companies.

Subscriptions for financial service companies and research reports

Any financial services company whose products are reviewed on our site can claim their page and see their reviews in full, as well as accessing other useful features, for free.

For companies who want deeper insights into their review data, Smart Money People offer a range of paid subscription packages. Companies can view detailed analysis on their own customer reviews, use tools to help them manage their reviews and see comparative data for the sector(s) in which they operate. Throughout the year, we also produce several independent pieces of research on a specific sector or product which includes our well-established Mortgage Lender Benchmark. These reports are available for financial service companies and other organisations to purchase on a one-off or regular basis.

Consumer awards programmes

We currently host three separate awards: the prestigious British bank awards, Consumer credit awards, and the Insurance choice awards where we celebrate the very best of the UK’s financial services sector.

We sell tickets to these events and we may also generate revenue through sponsorship. Following the awards, we sell branded badges that the winners, highly-commended entrants and finalists can use in their marketing.

Our awards are voted for by the customers of the companies who take part. Whether or not a financial services company chooses to attend our awards events, or purchase their badge has no bearing on the winners and whether or not they're included in our 'Best' product lists. Both the awards and 'Best' lists are entirely independent and based on the customer reviews we receive.

Financial services advertising

We provide opportunities for financial services companies to advertise their products and services on our website or within our regular communication channels.

This means that companies can pay to sponsor our blogs and newsletters or they can place adverts on pages of our website. We sometimes partner with financial companies as affiliates, receiving commission for links clicked within our site.

Any advertisements will always be clearly marked. They have no influence on the overall rating a company may have from reviews on our site, which always remain impartial.