Mortgage lender benchmark
The industry’s largest broker feedback survey, designed to provide in-depth analysis of the mortgage market.
Valuable insights driven by broker feedback
We launched the Mortgage Lender Benchmark in 2018 to give brokers the chance to offer feedback on mortgage lenders. Since then, it’s grown into the industry’s largest independent broker research survey, and a valuable source of insight for businesses.
In-depth analysis enables you to form valuable insights to help understand the market – from mainstream mortgage lenders working with intermediaries to specialist and lifetime lenders, and even tech companies and consultancies.
What’s included in the Mortgage Lender Benchmark?
Six-monthly analysis of mortgage lenders, compiled from broker feedback.
Mortgage lender league tables
From highest to lowest, see who brokers are likely to recommend or avoid.
What matters most to intermediaries
The factors that influence a broker’s decision to recommend a lender.
How do brokers see the market?
Topical views from brokers on a range of relevant factors, from house prices to the cost of living.
Broker sentiment over time
How broker opinions and satisfaction levels have changed across recent editions.
Technology provider in-depth analysis
How satisfied are brokers with the CRM, affordability, criteria and product-sourcing solutions on the market?
Brand personality analysis
We perform detailed brand analysis to help you understand what brokers think of your brand.
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Melanie Godley - Senior Marketing Manager, Pure Retirement
"Smart Money People’s insights have been invaluable in assessing how we measure up against our competitors and the broader industry."
Mortgage Lender Benchmark reports
Read our latest Mortgage Lender Benchmark Reports, including a summary of the latest version, analysing the mortgage lending landscape via broker testimonial. See the most relevant, up-to-date findings or track developments over a given time.
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