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Admiral reviews

Admiral Logo
Rated Good • 4.48/5

Admiral reviews

Verified business Last reviewed within 7 days
  • Award winning organisation
    Award winning organisation
  • On-line application and approval process
    On-line application and approval process
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • FCA approved and regulated
    FCA approved and regulated

Review summary

People rate this company as Good based on 36,234 product reviews

Average score of 4.48/5
5 star
85%
4 star
12%
3 star
1%
2 star
0%
1 star
2%
Reviews for Admiral have trended positively over the past 90 days

Admiral’s car and home insurance often impress with easy online services, competitive multi-cover discounts, and friendly customer support. However, many have faced frustratingly slow, poor claims handling and unexpected price hikes, especially with car and travel insurance. The LittleBox telematics product also draws strong criticism for unfair scoring and poor communication.

Positive themes

  • Admiral Car insurance’s app and website make managing policies really straightforward. (9 mentions)
  • Multi-cover discounts on car and home insurance with Admiral save a fair bit. (9 mentions)
  • Admiral’s customer service is often friendly and helpful when you get through. (9 mentions)

Negative themes

  • Claims with Admiral Car insurance often drag on with poor communication and delays. (8 mentions)
  • Renewal prices for Admiral Car and Home insurance frequently jump up unfairly. (7 mentions)
  • Admiral LittleBox telematics policy scores unfairly and cancels without warning. (6 mentions)
Summarised by AI
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About Admiral

Admiral is an award-winning UK based insurance company.

Admiral was set up a specialist provider of car insurance with 57 members of staff based in Cardiff. Today, it has over 10,000 members of staff in eight different countries across the world. It was the first company to launch MultiCar Insurance policies.

Admiral offers a variety of products including MultiCover, MultiCar, home insurance, pet insurance, van insurance, landlord insurance and travel insurance.

Admiral at a glance

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Reviews for Admiral

Showing 11 of 36234 company reviews • Last reviewed within 7 days

Possibly the worst customer service experience I hav...

Car insurance • 7th October 2026

Possibly the worst customer service experience I have ever had – Admiral Insurance & ABL Group I genuinely cannot believe how badly my insurance claim... Possibly the worst customer service experience I have ever had – Admiral Insurance & ABL Group I genuinely cannot believe how badly my insurance claim has been handled by Admiral and their approved repairer, ABL Group. Admiral have had responsibility for my car for almost 8 weeks, and as I write this it is STILL not repaired. From the very beginning, I raised concerns that the vehicle was an EV and required people with the correct equipment and expertise to carry out the repair. I specifically questioned whether ABL were capable of completing the work. Despite this, I was repeatedly reassured about their approved repairer network. What followed has been nearly two months of delays, confusion, missed callbacks, contradictory information and me having to constantly chase for basic updates. At one stage I requested an urgent manager callback first thing in the morning and spent the entire day being told somebody would contact me. Nobody did. I was still chasing days later. The car has been moved between repairers/dealers, spent weeks sitting around, and I have repeatedly had to contact Admiral myself just to find out what is happening. On several occasions I appeared to know more about the location and status of my own vehicle than the people handling the claim. The most unbelievable part is that after nearly 8 weeks, my car has finally been moved to another specialist — and I have now been told it has not even been assessed or diagnosed there yet. This is after I was originally raising concerns about ABL's ability to carry out the repair back in AUGUST. Admiral themselves have now acknowledged in writing that there were "multiple situations that could have been handled better from both ABL, and us", that Admiral failed in communicating delays, that they missed callbacks they said they would make, and that there were delays on ABL's side. That pretty much sums up my experience. What makes this so frustrating is that this isn't some complicated restoration project. The underlying repair issue has been described to me as relatively straightforward once the vehicle is with somebody who has the correct equipment and expertise. I pay an insurance company so that when something goes wrong, they take control of the situation and resolve it professionally. Instead, I have effectively had to project-manage my own insurance claim — constantly messaging, chasing garages, questioning decisions and pushing Admiral to take action. To be fair, I eventually dealt with one Admiral adviser called Troy who was excellent. He actually read through the history, acknowledged what had gone wrong, communicated honestly and started pushing the matter internally. Unfortunately, it shouldn't take nearly two months of terrible service before you finally reach somebody willing to take ownership. My formal complaint remains ongoing and Admiral have indicated that compensation will be considered once this whole ordeal is finally resolved. Based on my experience so far, I could not recommend either Admiral Insurance or ABL Group. If you insure an EV or a specialist vehicle, I would strongly recommend asking exactly where Admiral intend to send it and whether that repairer actually has the capability and equipment to complete the work before allowing the vehicle to go anywhere. Nearly 8 weeks without my car, countless messages, missed callbacks, repeated chasing and still no completed repair. Absolutely unacceptable. Read more Read less

Rated Terrible • 1.00/5
Read more product reviews

Shocking service

Car insurance • 5th October 2026

Shocking “service”. Spent over an hour on their live chat trying to get a query resolved. Got passed from one person to the next and... Shocking “service”. Spent over an hour on their live chat trying to get a query resolved. Got passed from one person to the next and each of them giving me the same answer which was not helpful to my query. In the end they just ended the chat without asking and that was that. An hour wasted and still none the wiser regarding my query. Dreadful service, if I treated my clients like that I’d be bankrupt. But these big companies get away with it because there’s so many staff. Just hate how they get away with whatever and charge you £££££s for the pleasure. I’ll be taking my insurance elsewhere to a company that has better staff. Read more Read less

{"display":"D S","full_name":"D S","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
D S
Rated Terrible • 1.00/5
Read more product reviews
  • 1.00/5

    WARNING: Stay away from Admiral! A disgraceful company

    WARNING: Stay away from Admiral! A disgraceful corporate strategy to rip off loyal clients. Review: STAY AWAY FROM ADMIRAL AT ALL COSTS! I must emphasize... WARNING: Stay away from Admiral! A disgraceful corporate strategy to rip off loyal clients. Review: STAY AWAY FROM ADMIRAL AT ALL COSTS! I must emphasize that their frontline phone staff are exceptionally polite and professional, and they deserve absolute praise. However, this review is a direct condemnation of Admiral’s corporate management. I have a completely clean driving record with zero traffic violations, zero claims, and 2 years of hard-earned No Claims Discount (NCD). This is how they reward a customer's honesty and safe driving: by quietly slapping a shocking, unjustified price hike of nearly £200 onto the renewal! It is highly obvious that their business strategy deliberately targets customers with auto-renewal enabled. Management calculates that a large percentage of clients will simply forget their expiry date, allowing Admiral to automatically impose this ridiculous price increase. Once the automatic renewal goes through, they hiddenly rely on the strict terms and conditions of the contract to legally lock you in or charge heavy cancellation fees. To ensure you cannot easily escape this trap, they have intentionally blocked customers from opting out of auto-renewal via online chat, forcing you onto phone queues instead. While their wonderful frontline employees do an excellent job, the underlying corporate policies are anti-consumer and predatory. They do not value loyalty or a clean record; they just exploit forgetfulness. I have already moved my car insurance to a far superior competitor. I highly advise everyone to completely avoid signing any contract with Admiral. Read more Read less

    {"display":"Kh","full_name":"Kh","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Kh 30th September 2026
  • 5.00/5

    Kaitelin

    Kaitelin did well. Very good agent. Helped me with my quote.

    {"display":"Harry Simi","full_name":"Harry Simi","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1762934.png"}}'s avatar
    Car insurance
    Harry Simi 30th September 2026
  • 1.00/5

    This company is a SCAM.

    It’s hard to describe in words the nightmare I went through thanks to this company. They have the most appalling customer service and, in my... It’s hard to describe in words the nightmare I went through thanks to this company. They have the most appalling customer service and, in my experience, they are greedy scammers. Their staff seem to look for every possible way to avoid paying customers, something that becomes clear when you read many of the other reviews here. After paying for years for their most expensive policy, I unfortunately needed to use their service when I became seriously unwell and needed urgent surgery in Argentina in early 2024. They left me completely abandoned during the extra month I had to stay there while recovering. They provided no meaningful medical or logistical support, leaving me to deal with everything on my own. This made having travel insurance feel completely useless. Even worse, they repeatedly asked me to call people in the UK to explain what had happened, again and again, without actually providing any support. They simply told me to pay all the costs myself and led me to believe I would be reimbursed when I returned home. I had to cover my medical expenses, accommodation and a new flight home. I also had to ask my GP to provide the documents they requested and pay for them, only to eventually find out that they had rejected my claim for what I considered completely illogical reasons. The only thing they acknowledged was that they had not provided an adequate level of customer service during this ordeal. Their response was to offer me a ridiculous £100 compensation, despite the fact that I had spent around £3,000. I then took my complaint to the Financial Ombudsman Service (FOS), a process that took around two years. The FOS ultimately ruled in my favour and decided that Admiral had to reimburse my claim in full, plus 8% annual interest. Admiral tried to appeal the decision, but failed, and the FOS confirmed that they had to pay me. That was around seven months ago. Since then, Admiral has taken what felt like every possible step to avoid complying with the decision. They requested additional evidence and paperwork that they had not required when I originally submitted my claim. It took me hours to gather everything they asked for, but I provided it all. When they finally made the payment, they paid approximately £1,000 less than they should have because they calculated it using the current exchange rate rather than the exchange rate at the time I made the payments, despite the FOS explicitly requiring the appropriate exchange rate. It took around 50 calls to their customer service to get this addressed. I was treated horribly almost every time and repeatedly told, like a broken record, that their calculations were correct, without anyone actually listening to what I was saying. Eventually they recalculated the claim and paid the outstanding amount — but without the interest required by the FOS. It took another 20 or so calls before they finally calculated and paid the interest correctly. What is genuinely shocking is that they seemed to make endless "mistakes" when paying me, but somehow never made mistakes when reducing what they owed me. They deducted all the subsistence expenses I had submitted, a small airline refund for taxes on the flight I had lost, and even tax from the small amount of interest they eventually paid. This makes me believe the problem was not simply that their staff could not carry out basic calculations. It felt like they were actively looking for ways to reduce the amount they had to pay, hoping I would eventually give up. Every time they had to correct a payment, I was treated horribly. They never apologised. I finally received the full payment last week. It took 2 years and 9 months, hundreds of calls and emails, and an enormous amount of stress and emotional distress to receive what I was ultimately entitled to. Based on my experience and the reviews I have read, I would never trust Admiral with my travel insurance again. Please think very carefully before choosing this company. Read more Read less

  • 1.00/5

    Two months lost and safety concerns unresolved

    My accident happened on 18 July 2026. More than two months later, I am still waiting for Admiral to arrange a complete investigation and provide... My accident happened on 18 July 2026. More than two months later, I am still waiting for Admiral to arrange a complete investigation and provide a clear plan for making my car safe. I have emailed and contacted Admiral repeatedly. This has taken a considerable amount of my time and caused significant stress, inconvenience and disruption. I understand that insurance claims require investigation, and I have tried to remain patient and cooperative, but the continued delay is no longer reasonable, particularly because the outstanding issues may affect vehicle safety. The repairer photographed my car on 20 August and produced an estimate on 16 September for £2,334.44. The estimate describes the work as "accident damage repairs," but mainly covers visible exterior components such as the rear bumper, rear light, brackets, spoiler, bumper panel and trim grilles. It contains no assessment notes explaining the findings. My concern has never been limited to cosmetic damage. Since the accident, I have reported a suspected exhaust leak, abnormal noises from the wheels, problems with the electronic braking system, ADAS functions not operating correctly, and dashboard warnings relating to tyre pressure, LKAS and ACC. The documents provided to me do not show that the exhaust, wheels, wheel bearings, suspension, braking system or ADAS were comprehensively inspected or diagnostically tested. I have not received a complete fault-code report, brake assessment, wheel or suspension report, exhaust-leak test, ADAS calibration report, or a clear technical explanation establishing whether each fault is accident-related. If Admiral believes any damage was pre-existing, I respectfully ask it to provide the written engineering evidence, photographs and technical reasoning supporting that conclusion. The estimate supplied to me contains no such explanation and states that no assessment notes were entered. I have paid for insurance expecting reasonable assistance when an accident occurs. I am not asking for special treatment, only a fair, timely and evidence-based assessment of all the damage, including the safety-critical mechanical and electronic concerns. Admiral, please assign a senior handler, arrange recovery so I am not expected to drive a potentially unsafe vehicle, arrange a comprehensive independent mechanical and electronic inspection, provide the diagnostic and engineering reports, and give me a firm written timetable for resolving the claim. I remain willing to cooperate fully and would prefer to resolve this directly and constructively. However, after more than two months of chasing, I need Admiral to take ownership and act urgently. I will update this review fairly if meaningful action is taken. Read more Read less

    {"display":"Jatin","full_name":"Jatin","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Jatin 25th September 2026
  • 1.00/5

    Terrible service and long delays

    Our experience with Admiral's Pet Insurance product was extremely poor. Our dog saw an emergency and regular vet for what ended up being a random... Our experience with Admiral's Pet Insurance product was extremely poor. Our dog saw an emergency and regular vet for what ended up being a random bout of gastroentiritis on July 7. Expensive tests were recommended to ensure there wasnt anything else nasty going on. First, Admiral's requested and refused to move the claim forward without full medical histories from every single vet the dog has ever attended (even in other countries and more than 5 years prior). We were given conflicting and incorrect information from helpline staff. We have only just been fully paid on September 24. The full claim was paid as the claim was always in policy (the dog has never had or claimed for this condition or any related to it), making this delay particularly frustrating and unneccessary. The worst pet insurance experience I have ever had. Read more Read less

    {"display":"Maddie C","full_name":"Maddie C","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet Insurance
    Maddie C 24th September 2026
  • 5.00/5

    Brilliant company for home in surance

    We have had the life insurance for years and have been happy with the customer service admiral has provided to us.

    {"display":"Lorraine Newby","full_name":"Lorraine Newby","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Lorraine Newby 19th September 2026
  • 1.00/5

    My experience with Admiral following a non-fault hit...

    handled. For me, this experience has not been about one missed phone call or

  • 5.00/5

    Admiral - The Good Guys!

    I've had annual travel insurance with Admiral for several years now and have never had any issues when it comes to renewal time and their... I've had annual travel insurance with Admiral for several years now and have never had any issues when it comes to renewal time and their prices are good, suiting our various declared medical conditions. This year I lost my father in May, just a week before I was due to go on an all-inclusive holiday to Rhodes. I cancelled the holiday within a couple of days of losing Dad with BA, who refunded me £1,200. They didn't even ask why I was cancelling, nor did they give me the option to reschedule. Basically, I was out of pocket by over £1,650 and, what with the funeral and dealing with my grief, I didn't even think to make a claim on the insurance. At the end of August, when I received a quote for my early September renewal, I thought I'd give Admiral a call. After a short wait (which is amazing these days, as you seem to have to wait an hour or more to get through to any company!), I spoke with a very empathetic chap who suggested I go through the website, as I needed to provide proof of the booking, payment and death certificate. I did all this as directed. The online form was very easy to fill in and attach the items required, and I was advised it would take around 20 working days. True to their word, they processed my case considerably quicker than their own estimate and have confirmed they are paying out £1,500 (as there's a £150 excess). This was such an easy experience, especially considering I thought I wouldn't get anything back at all having left it three months before making my claim. Thank you, Admiral, for being so "human" about my loss and not dragging out the process or adding to my grief or stress. I will definitely be recommending Admiral to many others! Read more Read less

    {"display":"MilR","full_name":"MilR","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Travel insurance
    MilR 11th September 2026
  • 5.00/5

    App is easy to use, price is competitive

    App is easy to use, price is competitive

    {"display":"Sid","full_name":"Sid","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Sid 10th September 2026

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