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Admiral reviews

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Rated Excellent 4.73/5

Admiral reviews

Verified business Last reviewed within 7 days
  • Award winning organisation
    Award winning organisation
  • On-line application and approval process
    On-line application and approval process
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • FCA approved and regulated
    FCA approved and regulated

Review summary

People rate this company as Excellent based on 36,122 product reviews

Average score of 4.73/5
5 star
85%
4 star
12%
3 star
1%
2 star
0%
1 star
2%
Reviews for Admiral have trended positively over the past 90 days

Admiral impresses with easy online processes, competitive pricing, and friendly, helpful customer service across car, home, and travel insurance. Many appreciate the multi-cover convenience and prompt claim handling when it goes smoothly. However, a large number find renewal prices frustratingly high and inconsistent, often needing to call for discounts. Claims experiences vary widely, with some praising quick support but many reporting long delays, poor communication, and unresolved issues that cause real stress.

Positive themes

  • Admiral car insurance is easy to use with competitive prices and helpful staff.
  • Multi-cover options with Admiral make managing car and home insurance simple and cost effective.
  • Customer service at Admiral is friendly, knowledgeable and supportive when contacted.

Negative themes

  • Renewal prices often rise sharply and require calling to get discounts or reductions.
  • Claims handling can be slow, confusing and stressful with poor communication.
  • Customer service is frequently hard to reach with long waits and unreturned calls.
Summarised by AI
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About Admiral

Admiral is an award-winning UK based insurance company.

Admiral was set up a specialist provider of car insurance with 57 members of staff based in Cardiff. Today, it has over 10,000 members of staff in eight different countries across the world. It was the first company to launch MultiCar Insurance policies.

Admiral offers a variety of products including MultiCover, MultiCar, home insurance, pet insurance, van insurance, landlord insurance and travel insurance.

Admiral at a glance

Contact details

Website
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Reviews for Admiral

Showing 11 of 36122 company reviews Last reviewed within 7 days

Admiral Multicar

Car insurance 18th April 2026

My Dad has a Multicar policy with Admiral. He is 92 and he was getting very anxious about his renewal premium. I called Admiral on... My Dad has a Multicar policy with Admiral. He is 92 and he was getting very anxious about his renewal premium. I called Admiral on his behalf and the lady I spoke to applied the maximum retention discount (which meant that his renewal premium this year stayed roughly the same as the price he paid last year). I have given Admiral 5 stars on the basis that their premiums and customer service are both excellent. Read more Read less

{"display":"A B","full_name":"A B","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
A B
Rated Excellent 5/5
Read more product reviews

Excellent customer service, very helpful and good va...

Car insurance 17th April 2026

Excellent customer service, very helpful and good value for money

Rated Excellent 5/5
Read more product reviews
  • 4/5

    Car insurance renewal.

    Was due to renew my car insurance I was searching online using comparison sites and did find some attractive quotes. I received a call from... Was due to renew my car insurance I was searching online using comparison sites and did find some attractive quotes. I received a call from Admiral as I was already with them, informed them their online quotes on both their own and comparison sites were double almost double of what I paid them for the previous year. After I informed the customer representative of this they aimed to find me the best price possible. After several days they contacted me to inform me of a price that may be of interest to me as I have had many years of no claims, and they priced it alongside home content insurance. The price was still £150 more than what I paid to Admiral the previous year, but my instincts told me that they are a better company than those who've quoted me cheaper. Admiral feels like a brand you can trust, so I decided to renew for another year, plus it saved me the hassle of handing over my details in full all again to a new provider. I felt like I was well taken care of, and the process was a smooth one. Never felt pressured to take up their products, and no continuous call backs like other companies I shall not mention. Read more Read less

    {"display":"jwright","full_name":"jwright","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    jwright 17th April 2026
  • 3/5

    sorted out insurance on my EV , rep was very...

    sorted out insurance on my EV , rep was very helpful

  • 5/5

    Been with Admiral for nearly 10 years!

    I have been with Admiral since I got my first car. Every year they either match other renewal costs in the market if I can... I have been with Admiral since I got my first car. Every year they either match other renewal costs in the market if I can find lower ones, or genuinely come in lower. always competitive on price and good quality insurance from a reputable company! Read more Read less

    {"display":"Alice Duke","full_name":"Alice Duke","avatar":{"url":"\/assets\/uploads\/avatars\/users\/586418.png"}}'s avatar
    Car insurance
    Alice Duke 16th April 2026
  • 5/5

    It is a good service admeral is a good company...

    It is a good service admeral is a good company

    {"display":"Gary A","full_name":"Gary A","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Gary A 16th April 2026
  • 5/5

    Great company

    Great company,really reliable and simple to use

  • 5/5

    Good value and easy to amend any details

    It was quick and easy to set up, verifying my no claims took ringing up as it had been inputted wrong (after evidence sent) they... It was quick and easy to set up, verifying my no claims took ringing up as it had been inputted wrong (after evidence sent) they were lovely on the phone, fixed straight away and took £15 off the policy for the inconvenience of having to ring them. it was the cheapest fully comp option at the time Read more Read less

    {"display":"Jenna F","full_name":"Jenna F","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Jenna F 15th April 2026
  • 1/5

    AVOID IF YOU"RE A HUMAN BEING

    I think your accounts department are far too over enthusiastic about non payment of £3 which on that day I didn't have access to even... I think your accounts department are far too over enthusiastic about non payment of £3 which on that day I didn't have access to even £3 for my insurance premium. Instead, nasty default letters are sent to me. I'm just so furious that my renewal has already gone through but with ovrrbearing practises like this I desperately want to have no more to do with this bullying giant. Surely, as a disabled pensioner living on scraps whilst all of you sit in superiority because you have an income. It's a sad state of affairs when I don't even have £3.58 in my bank to pay you. Think about it. Tell your insensitive accounts person to stop and think that this might push someone over the edge. A default notice? Seriously? For £3. It's unacceptable, it's unbelievable and probably cost more than that to send a letter or leave a voicemail saying we're sorry you're experiencing difficulties but just a nudge to say your payment is overdue. You have no idea. But, I promise you, for the sake of other customers I will take this to the very top. Also, online reviews, and I will not stop until YOU stop threatening and intimidating over £3. Policy number P68441220. Disgusted. Anne Jackson. so you can apologise Read more Read less

    {"display":"Anne J","full_name":"Anne J","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Anne J 27th March 2026
  • 5/5

    Great home insurance

    Great home insurance, always reliable and a reasonable price

    {"display":"Gary L","full_name":"Gary L","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Gary L 24th March 2026
  • 5/5

    Jess, the customer service representative makes my day

    Last year, I purchased a one-year car insurance policy for my brother-in-law, who just relocated to the UK, through Admiral car insurance, using my own... Last year, I purchased a one-year car insurance policy for my brother-in-law, who just relocated to the UK, through Admiral car insurance, using my own bank account for payment. This year, when the policy was automatically renewed, he didn't notice the email notification. As a result, the renewal charge was mistakenly deducted from my bank account again. I called the customer service and spoke with Jess. She was very patient, helpful, and professional. After carefully verifying all the necessary information, she assured me that the matter would be handled immediately and arranged for a refund to be returned to my bank account within a few days. I truly appreciate the company's efficient and responsible handling of this situation. I'm writing this review to recognize their excellent service and professionalism. Thank you very much, Jess! Read more Read less

    {"display":"Lauren","full_name":"Lauren","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Lauren 26th February 2026

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