Admiral reviews
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Admiral reviews
Verified businesses always have up to date contact details and can respond to reviews.
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Award winning organisation
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On-line application and approval process
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Manage your account or policy via an app or website
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FCA approved and regulated
Review summary
People rate this company as Good based on 36,234 product reviews
Wondering how this rating works?
This score is generated using our own unique scoring method. It combines the 1-5 star ratings left by verified reviewers, when those reviews were submitted and other meaningful data from the reviews.
Across our website, we use the same consistent method and scores which update in real time as new reviews come in.
Admiral’s car and home insurance often impress with easy online services, competitive multi-cover discounts, and friendly customer support. However, many have faced frustratingly slow, poor claims handling and unexpected price hikes, especially with car and travel insurance. The LittleBox telematics product also draws strong criticism for unfair scoring and poor communication.
Positive themes
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Admiral Car insurance’s app and website make managing policies really straightforward. (9 mentions)
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Multi-cover discounts on car and home insurance with Admiral save a fair bit. (9 mentions)
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Admiral’s customer service is often friendly and helpful when you get through. (9 mentions)
Negative themes
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Claims with Admiral Car insurance often drag on with poor communication and delays. (8 mentions)
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Renewal prices for Admiral Car and Home insurance frequently jump up unfairly. (7 mentions)
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Admiral LittleBox telematics policy scores unfairly and cancels without warning. (6 mentions)
About Admiral
Admiral is an award-winning UK based insurance company.
Admiral was set up a specialist provider of car insurance with 57 members of staff based in Cardiff. Today, it has over 10,000 members of staff in eight different countries across the world. It was the first company to launch MultiCar Insurance policies.
Admiral offers a variety of products including MultiCover, MultiCar, home insurance, pet insurance, van insurance, landlord insurance and travel insurance.
Admiral at a glance
Contact details
- Website
- Visit provider website
- Social media
Reviews for Admiral
Showing 11 of 36234 company reviews • Last reviewed within 7 days
Possibly the worst customer service experience I hav...
Possibly the worst customer service experience I have ever had – Admiral Insurance & ABL Group I genuinely cannot believe how badly my insurance claim... Possibly the worst customer service experience I have ever had – Admiral Insurance & ABL Group I genuinely cannot believe how badly my insurance claim has been handled by Admiral and their approved repairer, ABL Group. Admiral have had responsibility for my car for almost 8 weeks, and as I write this it is STILL not repaired. From the very beginning, I raised concerns that the vehicle was an EV and required people with the correct equipment and expertise to carry out the repair. I specifically questioned whether ABL were capable of completing the work. Despite this, I was repeatedly reassured about their approved repairer network. What followed has been nearly two months of delays, confusion, missed callbacks, contradictory information and me having to constantly chase for basic updates. At one stage I requested an urgent manager callback first thing in the morning and spent the entire day being told somebody would contact me. Nobody did. I was still chasing days later. The car has been moved between repairers/dealers, spent weeks sitting around, and I have repeatedly had to contact Admiral myself just to find out what is happening. On several occasions I appeared to know more about the location and status of my own vehicle than the people handling the claim. The most unbelievable part is that after nearly 8 weeks, my car has finally been moved to another specialist — and I have now been told it has not even been assessed or diagnosed there yet. This is after I was originally raising concerns about ABL's ability to carry out the repair back in AUGUST. Admiral themselves have now acknowledged in writing that there were "multiple situations that could have been handled better from both ABL, and us", that Admiral failed in communicating delays, that they missed callbacks they said they would make, and that there were delays on ABL's side. That pretty much sums up my experience. What makes this so frustrating is that this isn't some complicated restoration project. The underlying repair issue has been described to me as relatively straightforward once the vehicle is with somebody who has the correct equipment and expertise. I pay an insurance company so that when something goes wrong, they take control of the situation and resolve it professionally. Instead, I have effectively had to project-manage my own insurance claim — constantly messaging, chasing garages, questioning decisions and pushing Admiral to take action. To be fair, I eventually dealt with one Admiral adviser called Troy who was excellent. He actually read through the history, acknowledged what had gone wrong, communicated honestly and started pushing the matter internally. Unfortunately, it shouldn't take nearly two months of terrible service before you finally reach somebody willing to take ownership. My formal complaint remains ongoing and Admiral have indicated that compensation will be considered once this whole ordeal is finally resolved. Based on my experience so far, I could not recommend either Admiral Insurance or ABL Group. If you insure an EV or a specialist vehicle, I would strongly recommend asking exactly where Admiral intend to send it and whether that repairer actually has the capability and equipment to complete the work before allowing the vehicle to go anywhere. Nearly 8 weeks without my car, countless messages, missed callbacks, repeated chasing and still no completed repair. Absolutely unacceptable. Read more Read less
Shocking service
Shocking “service”. Spent over an hour on their live chat trying to get a query resolved. Got passed from one person to the next and... Shocking “service”. Spent over an hour on their live chat trying to get a query resolved. Got passed from one person to the next and each of them giving me the same answer which was not helpful to my query. In the end they just ended the chat without asking and that was that. An hour wasted and still none the wiser regarding my query. Dreadful service, if I treated my clients like that I’d be bankrupt. But these big companies get away with it because there’s so many staff. Just hate how they get away with whatever and charge you £££££s for the pleasure. I’ll be taking my insurance elsewhere to a company that has better staff. Read more Read less
Products from Admiral
Car insurance
by AdmiralAdmiral provide third party car insurance policies and four levels of comprehensive cover – Admiral Essential, Admiral, Admiral Gold and Admiral Platinum. Admiral offer vehicle insurance policies for vans, young...
Car insurance
by AdmiralAdmiral provide third party car insurance policies and four levels of comprehensive cover – Admiral Essential, Admiral, Admiral Gold and Admiral Platinum. Admiral offer vehicle insurance policies for vans, young...
Home insurance
by AdmiralAdmiral home insurance is available in three cover levels. You can personalise your cover with optional extras, some are covered automatically under the Admiral Platinum and Admiral Gold home insurance...
Home insurance
by AdmiralAdmiral home insurance is available in three cover levels. You can personalise your cover with optional extras, some are covered automatically under the Admiral Platinum and Admiral Gold home insurance...
Personal loan
by AdmiralYou can get a quote for an Admiral personal loan online. If you’re accepted for an Admiral personal loan, you could receive the money within three working days. Loans can...
Personal loan
by AdmiralYou can get a quote for an Admiral personal loan online. If you’re accepted for an Admiral personal loan, you could receive the money within three working days. Loans can...
Travel insurance
by AdmiralAdmiral travel insurance is available for single trips and annual multi trips. Policies include cover for emergency illness or injury, and loss, theft or damage of your belongings. Admiral travel...
Travel insurance
by AdmiralAdmiral travel insurance is available for single trips and annual multi trips. Policies include cover for emergency illness or injury, and loss, theft or damage of your belongings. Admiral travel...
Van insurance
by AdmiralAdmiral Insurance offer van insurance policies for all major van types. Admiral van insurance policies include windscreen repairs, a courtesy van and European cover for up to 90 days. You...
Van insurance
by AdmiralAdmiral Insurance offer van insurance policies for all major van types. Admiral van insurance policies include windscreen repairs, a courtesy van and European cover for up to 90 days. You...
Car finance
by AdmiralYou can apply for Admiral car finance via a car loan or hire purchase. Find a car using Admiral’s Marketplace feature and then choose the car finance option that works...
Car finance
by AdmiralYou can apply for Admiral car finance via a car loan or hire purchase. Find a car using Admiral’s Marketplace feature and then choose the car finance option that works...
LittleBox
by AdmiralFind out how genuine customers have found their experience with LittleBox by checking the Admiral LittleBox reviews on Smart Money People. As a new driver, insurance premiums can be costly....
LittleBox
by AdmiralFind out how genuine customers have found their experience with LittleBox by checking the Admiral LittleBox reviews on Smart Money People. As a new driver, insurance premiums can be costly....
Pet Insurance
by AdmiralBefore taking out a new pet insurance policy it’s worth checking customer reviews. The reviews on Smart Money People can provide genuine insight into life as a policyholder. We collect...
Pet Insurance
by AdmiralBefore taking out a new pet insurance policy it’s worth checking customer reviews. The reviews on Smart Money People can provide genuine insight into life as a policyholder. We collect...
Landlord Insurance
by AdmiralLandlord Insurance
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