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Admiral reviews

Admiral Logo
Rated Excellent 4.51/5

Admiral reviews

Verified business Last reviewed within 7 days
  • Award winning organisation
    Award winning organisation
  • On-line application and approval process
    On-line application and approval process
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • FCA approved and regulated
    FCA approved and regulated

Review summary

People rate this company as Excellent based on 36,165 product reviews

Average score of 4.51/5
5 star
85%
4 star
12%
3 star
1%
2 star
0%
1 star
2%
Reviews for Admiral have trended positively over the past 90 days

Admiral’s car and home insurance often impress with easy online services, competitive multi-cover discounts, and friendly customer support. However, many have faced frustratingly slow, poor claims handling and unexpected price hikes, especially with car and travel insurance. The LittleBox telematics product also draws strong criticism for unfair scoring and poor communication.

Positive themes

  • Admiral Car insurance’s app and website make managing policies really straightforward. (9 mentions)
  • Multi-cover discounts on car and home insurance with Admiral save a fair bit. (9 mentions)
  • Admiral’s customer service is often friendly and helpful when you get through. (9 mentions)

Negative themes

  • Claims with Admiral Car insurance often drag on with poor communication and delays. (8 mentions)
  • Renewal prices for Admiral Car and Home insurance frequently jump up unfairly. (7 mentions)
  • Admiral LittleBox telematics policy scores unfairly and cancels without warning. (6 mentions)
Summarised by AI
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About Admiral

Admiral is an award-winning UK based insurance company.

Admiral was set up a specialist provider of car insurance with 57 members of staff based in Cardiff. Today, it has over 10,000 members of staff in eight different countries across the world. It was the first company to launch MultiCar Insurance policies.

Admiral offers a variety of products including MultiCover, MultiCar, home insurance, pet insurance, van insurance, landlord insurance and travel insurance.

Admiral at a glance

Contact details

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Reviews for Admiral

Showing 11 of 36165 company reviews Last reviewed within 7 days

Great service over the years, however

Car insurance 19th August 2026

Great service and very good at communication however as an existing customer for many years they do not always give the best deals after 1... Great service and very good at communication however as an existing customer for many years they do not always give the best deals after 1 15 years it was unfortunate I had to go elsewhere Read more Read less

Rated Excellent 5.00/5
Read more product reviews

Great service and prices.

Car insurance 19th August 2026

Have used Admiral MultiCar for many years. Always competitive on price and call centres I've dealt with are UK based. When unfortunately we had to... Have used Admiral MultiCar for many years. Always competitive on price and call centres I've dealt with are UK based. When unfortunately we had to make a claim they hantled everything and dealt with Welsh place names far better than my previous insurers. Read more Read less

Rated Excellent 5.00/5
Read more product reviews
  • 5.00/5

    Admiral customer on and off and can't fault them

    Been an Admiral customer for all but one year insuring my current car. Back with them and I've always been left very pleased after any... Been an Admiral customer for all but one year insuring my current car. Back with them and I've always been left very pleased after any contact with them. The product suits my needs and touch wood not needed to claim yet but I'm confident it would also be a smooth experience. Read more Read less

    {"display":"Gary Keaney","full_name":"Gary Keaney","avatar":{"url":"\/assets\/uploads\/avatars\/users\/645695.png"}}'s avatar
    Car insurance
    Gary Keaney 17th August 2026
  • 1.00/5

    Don't use!

    Don't use! Would give no stars if I could. Had to cancel my holiday due to my mother having a stroke. Submitted all the required... Don't use! Would give no stars if I could. Had to cancel my holiday due to my mother having a stroke. Submitted all the required documentation on 19th June - told my claim would be processed in 20 days. 2 months later I've been told they are still processing the claim. No reason given. Told I would have to wait 3days to have an update and for someone in the complaints team to get back to me. Read more Read less

    {"display":"ZJ","full_name":"ZJ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Travel insurance
    ZJ 17th August 2026
  • 4.00/5

    It was car insurance, I (thankfully) haven't needed...

    It was car insurance, I (thankfully) haven't needed to claim. The price was good, but insurance is only really tested if you need it to come through!

    {"display":"Tim Foster","full_name":"Tim Foster","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Tim Foster 14th August 2026
  • 5.00/5

    Very competitive rates on electric cars...

    Very competitive rates for an electric car that my existing insurer refused to cover without explanation

    {"display":"Grover","full_name":"Grover","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Grover 13th August 2026
  • 5.00/5

    Great service!

    We have a multi home and car insurance policy. We recently changed our car and updated the value of some items and spoke directly to... We have a multi home and car insurance policy. We recently changed our car and updated the value of some items and spoke directly to Admiral rather than on line. The customer service assistant was courteous, friendly and very efficient. All the changes were made and a new policy posted to my account within minutes. Great service. I also appreciate the helpful newsletter full of useful information. Read more Read less

    {"display":"Arlene M","full_name":"Arlene M","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Arlene M 13th August 2026
  • 5.00/5

    The best home insurance

    Great company and home insurance

    {"display":"Jennifer L","full_name":"Jennifer L","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Jennifer L 13th August 2026
  • 5.00/5

    Great service from knowledgeable native english spea...

    Great service from knowledgeable native english speaking advisor

    {"display":"Stephen H","full_name":"Stephen H","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Stephen H 13th August 2026
  • 5.00/5

    Easy to book car insurance and nice easy to use app.

    Easy to book car insurance and nice easy to use app.

    {"display":"CSweaver","full_name":"CSweaver","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    CSweaver 13th August 2026
  • 1.00/5

    LittleBox score of 20/100, but Admiral could not exp...

    LittleBox score of 20/100, but Admiral could not explain or verify the data I purchased an Admiral LittleBox policy for my new Tesla Model Y.... LittleBox score of 20/100, but Admiral could not explain or verify the data I purchased an Admiral LittleBox policy for my new Tesla Model Y. After only around one month, the app gave me a score of 20/100 and recorded approximately 80 driving events, including phone distraction, harsh braking, acceleration and speeding. Admiral then issued a formal notice stating that my policy would be cancelled because of my score. I reviewed the individual trips carefully. Some acceleration events may have been genuine, and I accept responsibility for those. However, many other recordings did not make sense. Phone-use events appeared when my son, who was the passenger, was selecting music on my phone, or when I was having a hands-free Bluetooth call through the Tesla’s built-in system. Braking events were frequently recorded when I simply lifted my foot from the accelerator and the Tesla slowed through regenerative braking, without me pressing the brake pedal harshly. My main concern was not that LittleBox monitors driving—I understood and accepted that condition. My concern was whether its data and scoring were technically accurate and appropriate for a Tesla, and whether passenger phone activity and hands-free calls could be distinguished from illegal handheld phone use. When I raised a formal complaint, Admiral did not provide the underlying data, scoring thresholds, technical explanation or meaningful review of the disputed events. Their response was essentially that I had accepted the LittleBox terms and should not have chosen the policy if I did not accept them. Accepting telematics monitoring does not mean a customer must accept potentially inaccurate classifications without explanation or an effective route to challenge them. I ultimately cancelled the policy voluntarily and moved to another insurer to avoid having an insurer-initiated cancellation recorded against me. I asked Admiral to close the complaint because I had decided to leave—not because the technical concerns had been satisfactorily answered. However, their closing letter stated that my concerns had been addressed and the complaint resolved, which does not accurately reflect why I ended the process. Customers considering LittleBox—particularly Tesla and other electric-vehicle drivers—should understand the potential consequences of the scoring system and ask Admiral how regenerative braking, passenger phone use and hands-free Bluetooth calls are identified before accepting the policy. Read more Read less

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