Our mission is to power a better financial world, for consumers and businesses alike.

To help achieve this, we work with some of the biggest (and smallest) financial companies across the UK.

Our services

While over five million consumers now come across Smart Money People each year, we’re really at our best when helping companies better analyse their feedback and turning this into actionable customer insight. Our ability to cut through the noise is second to none.

Customer insight

With our Enterprise package, we offer a customer insight solution to help companies better understand their customers, deliver benchmarking for companies compared to their peer group and help companies to remain competitive in a fast moving industry.

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Consumer Duty

As financial service insight experts with eight years’ worth of data asking customers whether they felt fairly treated, understood product details, think products are good value for money and more, we are expertly placed to support companies with their Consumer Duty reporting requirements.

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Review subscriptions

With one of our review management packages, companies can better engage with their customer feedback on Smart Money People, by responding to reviews and accessing additional data we collect on the reviews.

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Our annual awards help us to find, and recognise, the most customer-centric financial companies in the market. Each year we run the British Bank Awards, Insurance Choice Awards and Consumer Credit Awards, powered by our customer reviews.

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Industry reports

Throughout the year we publish a range of reports based on our industry insight, including our twice-yearly Mortgage Lender Benchmark report.

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Want to hear more?

Whether you're interested in our customer insight, reports, awards or review management, contact us today:

Barclays logo
Brightside logo
Coventry Building Society logo
Virgin Money logo
Darlington Building Society logo
Halifax logo
more2life logo
Natwest logo
Monese logo