Smart Money People Logo

2024 winners have been announced - View the winners here

Take part and join a community

Our community of customers are ready to engage with your brand, help you unlock insights, and their reviews may even result in an award you can display proudly.


How can your company take part?

It’s easy. Simply claim your review page, choose a category, then let us know you’re taking part. Our awards don’t have an entrance fee or a panel of judges. Instead, it’s free to enter and winners are decided by real customer reviews.

How voting works


Customers decide

Unlike other industry events, winners are chosen entirely by customer reviews.


For companies big or small

Whether you’re a team of two or 2,000, entry’s free so anyone can take part.


Reflecting broad customer opinion

To determine the winners, we factor in a wide range of the review data we receive, to give a comprehensive view of the companies. 

Key dates

Voting opens

7 April 2025


Finalists announced

25 June 2025


Voting closes

15 July 2025


Winners announced

7 August 2025 


Award categories

We've got a wide range of categories that span the credit industry.


Our partner categories

While our headline and sector-specific categories rely on customer reviews, our partner categories take into account the opinions of the businesses you work with. After all, they’ll be most familiar with your products and will be able to give the most honest reviews. Categories include Technology partner of the year, Credit information partner of the year, and Open banking partner of the year.

Take part in the awards

To take part in the awards, we need some initial information from you. Please complete the form and a member of our team will be in touch to confirm your details and provide you with all the information you need to get you started on your awards campaign.

Your data will be processed to respond to your query, please see our privacy policy to find out more about how we handle data


Why enter the awards?

From recognition to reputation management to the wealth of customer insights available – there are plenty of reasons to get involved with the Consumer credit awards. Ultimately, we want to help you connect with customers and listen to their voices, all so your company can thrive.


Top tips for success

Our awards go beyond the accolades and adoration. They’re a way to get customers really engaging with your company. But how can you make the most of this opportunity? From where to place links, to social media best practice, you can find out more on our top tips page.

Download our factsheet about the awards

To help you truly engage with customers and get people talking about your company, we’ve developed a short overview of the awards full of useful information.


About Smart Money People

Smart Money People is a review site with a difference. Because we help companies really listen to their customers and make positive changes that help them deliver the best products and services they can.