Frequently asked questions

Please email [email protected]. We’ll let you know the next steps and if you’re a customer-facing provider, we’ll make sure you have a review page set up on our Smart Money People website.

There's no entry cost – it’s completely free.

The awards are open to all financial companies working within the UK credit industry.

Yes. You can enter as many different categories as you’re eligible for. Please speak with a member of our team if you’re unsure which category to enter.

Voting opens on 7 April 2025 and closes 15 July 2025 at 11:59pm.

Between the 7 April and 22 June 2025 at 11:59pm, customers can vote for any company they choose, and their reviews will determine our finalist shortlist.

On 25 June 2025, we’ll confirm the finalist shortlist, based on the voting to date. Customers can continue to vote for finalists until voting closes on 15 July 2025. 

All eligible reviews during the period 7 April to 15 July will be counted. 

Your company will need to register and have a review page on the Smart Money People website. Once you’ve let us know what category you want to enter, you’ll then be given a link to share with your customers, who can leave a review for your company.  All eligible reviews left on the Smart Money People site are then counted as votes. That's it! From landing on the page, to leaving a review, it should take two minutes or less.

We ask voters their name and to provide an email address. This helps us validate votes and communicate with the winner of our prize draw. We don’t capture any account-specific information, nor do we share this data with third parties. Full details can be found on our privacy notice.

Customers who are UK residents and aged 18 years and over are eligible to vote in all categories and will be entered into our prize draw. 

We’ll randomly select a winner from all customers who leave an eligible review during the voting period. Our terms and conditions are available here.

To keep the process fair, employees (or friends and families of employees) aren’t allowed to review the company they work for, or leave a review for a direct competitor.

A customer can vote by leaving a review multiple times for different companies, or the one company, across different categories. However, if a customer leaves a review to vote for the same company and category multiple times, only one review will be eligible.

To keep the process fair, we don’t allow companies to incentivise their customers to leave a review and vote. If any activity like this is discovered, any reviews received during the period of the promotion will not be eligible as a vote. 

We work hard to make sure the results of our awards are fair, robust, and a reflection of the current state of play in the industry. We've honed a robust validation process to spot suspect voting.

Our awards are one of the few awards in the industry solely based on customer feedback. To determine the winners, we factor in a wide range of the review data we receive, to give a comprehensive view of the companies and reflect broad customer opinion. The exceptions are the customer service and treating customers fairly categories, where winners are decided based on data captured for these specific questions (excluding partner awards).

Winners will be announced at a digital event on 7 August 2025. Please contact us to find out more information.

We have a range of sponsorship packages available. If you’re interested in sponsoring an award, or the event itself, please contact us at [email protected] and we'll send you our sponsorship pack. You can also visit our sponsorship page.