The cream of the crop will be identified through these highly competitive categories that focus on key areas businesses can really excel in.
Best ethical financial provider
Open to UK banks or financial institutions who are taking into account not only financial returns but also environmental, social and governance factors (ESG). This should truly sit at the heart of the organisation's business, not just one ethical product.
Best banking app
Open to banks that offer banking apps to customers or businesses, allowing them to manage their transactions and activity. Entrants must offer a current account.
Best British bank
Open to any bank with a UK banking licence that provides current accounts to UK customers and exceeds the award thresholds set. This includes entrants with traditional branch networks as well as neobanks.
Best building society
Open to any UK-regulated building society.
Open to all new banking companies that launched in the UK in the last three years (excluding soft launches and testing periods).
Customer service champion
Open to all those who enter non-partner categories, the winner will have achieved the highest customer service score.
Innovation of the year
Any company who has developed and implemented a new product, process or service in the UK financial sector opening up a new market to consumers, improves efficiency or has driven a step change in effectiveness for customer excellence.
Personal finance journalist of the year
Open to any personal finance journalist in the UK who writes regularly about personal finance, whether it’s for a specific publication or on a freelance basis.
Treating customers fairly champion
Open to all those who enter non-partner categories, the winner will be the company with the highest treating customers fairly score.
Best money content creator
Open to any online creator in the UK who regularly creates content about personal finance. This includes everything from social media influencers to bloggers and podcasters. The award is based on the votes and commentary received from that creator’s audience.
Money content creator awards
Content creators can play a vital role in educating others about money. Through a variety of content formats, they can help their community make smarter financial choices. We want to shine a light on these incredible creators doing just that.
Money influencer of the year
Open to any social media influencer in the UK who regularly creates content about personal finance. The award is based on the votes and commentary received from that influencer's audience.
Money blogger of the year
Open to any blogger in the UK who regularly writes content about personal finance. The award is based on the votes and commentary received from that blogger’s audience.
Money podcaster of the year
Open to any podcaster in the UK who regularly creates content about personal finance. The award is based on the votes and commentary received from that podcaster’s audience.
Across the industry, there are many types of banking business and we aim to highlight them all through our range of banking-specific categories.
Best business banking provider
Open to any bank that provides banking and financial services to business clients. This could include business current accounts, savings accounts, loans, and credit cards.
Best children's financial provider
Open to any company in the UK offering savings or bank accounts for children. This includes accounts offered by high-street banks, building societies, neobanks, and fintech companies.
Best credit card provider
Open to any company offering credit cards to UK customers. This includes own-brand credit cards as well as those offering in collaboration with a third-party credit card provider. Section 75 protection must be provided.
Best current account provider
Open to any bank or building society offering personal current accounts to UK customers. This could include packaged or student accounts. They can also be provided online, through an app, or in-branch.
Best investments provider
Open to any company in the UK offering investment solutions for customers. This includes individual funds, predetermined plans, or tax-efficient savings such as ISAs.
Best mortgage broker
Open to any company or person who arranges mortgages between borrowers and a mortgage lender in the UK. Both residential and commercial properties are accepted and includes all types of mortgage arrangements.
Best online trading platform
Open to any company offering an investment platform to UK customers, allowing them to trade stocks or other securities without the use of a financial intermediary.
Best personal finance app
Open to any company offering an app that helps UK customers manage their personal finances. This includes apps that track expenditure, allow customers to set and track goals, budgeting apps, coaching and educational apps and more.
Best personal loan provider
Open to any regulated financial provider offering unsecured personal loans to UK customers. Secured loans aren’t eligible for this category.
Best savings provider
Open to any provider offering personal savings accounts directly to UK customers. This includes regular savings accounts, fixed-rate savings, and tax-efficient savings such as ISAs.
Best specialist mortgage provider
Any specialist UK lender who offers home loans to borrowers whose financial circumstances or specific mortgage requirements might not meet the lending criteria set by high street mortgage lenders.
Best alternative finance provider
Open to any company offering finance products to UK banking businesses, large or small, that aren’t a conventional high-street bank loan. This could include cash flow loans, invoice financing, equipment financing, and more.
Best business finance provider
Open to any company offering standard finance and loan products to UK banking businesses, whether they’re big or small. This could include high-street banks, as well as other specialist business banks and lenders.
Best building society savings provider
Open to any building society who offers personal savings accounts directly to UK customers.
There are also five additional categories that take into account the views of companies you work with. With a B2B focus, it means entrants get another perspective on their company’s performance and it provides an opportunity to celebrate those who are con
Consultancy of the year
Open to consultancy firms that provide services in the banking sector. Winners are chosen by customers.
Marketing and PR partner of the year
Open to both marketing and PR companies providing services across the UK banking industry. Winners are chosen by customers.
RegTech partner of the year
Open to companies providing regulatory technology solutions to UK banking service providers. Winners are chosen by banking service providers.
Technology partner of the year
Open to companies that provide technological solutions to UK banking providers. Winners are chosen by end users of the solutions provided.
The pioneer award
Open to a partnership business that’s blazing a trail in the financial and banking industry.