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2024 winners have been announced - View the winners here

Entry guidance

Get tips on how to engage customers – whether it’s encouraging reviews or guidance on how to respond to those you’ve already received. Real connections start here.

How to promote your campaign

Past companies have seen great engagement results when they’ve promoted the fact they’re taking part in the awards. To promote your own participation, you could:

Send email campaigns

Either a standalone ‘vote for us’ email, or you could include it in your newsletters or email signatures.

Use social media

Share posts and generate excitement, making sure to include your voting link.

Add the voting link to your website or app

Make it as easy as possible for your customers to share a review.

Use the marketing materials

Give your customers more information about the awards using our range of marketing materials.

How we support you

Here at Smart Money People, we want to see your company succeed, and help you connect on a deeper level with your customers. That’s why, when you claim your company page on our site, you instantly gain access to all reviews and can even respond to them in real-time.

We also provide voting links and marketing materials to help you direct customers to the right place. 

Guidance & Rules

Multiple entries

Enter as many categories as you’re eligible for. And if you’re unsure, one of our team will be happy to help.

Employee voting

To keep the process fair, employees (or friends and families of employees) aren’t allowed to leave reviews for their own company or direct competitors.


It’s free to enter every category so all the more reason to get involved.

Personal data

We ask reviewers for a name and email address so we can validate reviews and get in touch with prize draw winners. We don’t capture any account-specific information or share data with third parties. 

Over 18s only

We only accept reviews from customers who are residents of the UK and are over 18.

Engage your customers

Remember, the votes for our awards are reviews left by customers. So the more excitement and participation you can drum up, the more chances you have to win. Not to mention the valuable insights you’ll collect. These votes need to be left on your Smart Money People company page and we can help you throughout the process to engage those customers of yours.

Frequently asked questions

If you can’t find the answer you're looking for, take a look at all of our FAQs.

What's the voting process?

Your company will need to register and have a review page on the Smart Money People website. Once you’ve let us know what category you want to enter, you’ll then be given a link to share with your customers, who can leave a review for your company.  All eligible reviews left on the Smart Money People site are then counted as votes. That's it! From landing on the page, to leaving a review, it should take two minutes or less.

How are winners decided?

Our awards are one of the few awards in the industry solely based on customer feedback. We choose winners based on the average overall satisfaction rating a customer gives when they leave a review with us, as well as the volume of reviews we receive.  The exceptions are the customer service and treating customers fairly categories, where winners are decided based on data captured for these specific questions (this is excluding partner awards).


Can companies incentivise customers to vote?

To keep the process fair, we don’t allow companies to incentivise their customers to leave a review and vote. If any activity like this is discovered, any reviews received during the period of the promotion will not be eligible as a vote.

Take part in the awards

To take part in the awards, we need some initial information from you. Please complete the form and a member of our team will be in touch to confirm your details and provide you with all the information you need to get you started on your awards campaign.

Your data will be processed to respond to your query, please see our privacy policy to find out more about how we handle data