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Dial Direct reviews

Dial Direct Logo
Rated Average • 3.20/5

Dial Direct reviews

Unverified business Last reviewed within 7 days

Review summary

People rate this company as Average based on 50 product reviews

Average score of 3.20/5
5 star
38%
4 star
14%
3 star
10%
2 star
2%
1 star
36%
Reviews for Dial Direct have trended positively over the past 90 days

Latest positive rating

5.00/5

Theyre cognisant of individual needs and pay attenti...

Theyre cognisant of individual needs and pay attention to customers wishes and insurance concerns.Firm are extremely efficient and prices remain competitive.

{"display":"Jean Sage","slug":"user1515587818","deleted_at":null,"created_at":"2018-01-10T12:36:58.000000Z","updated_at":"2018-01-10T12:36:58.000000Z","biography":null,"tagline":null,"gender":null,"rank":null,"first_name":null,"last_name":null,"full_name":"Jean Sage","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Home Insurance
Jean Sage 13th October 2026

Latest negative rating

1.00/5

Fraudulent Insurance company

Appalling customer service, paid for my insurance won’t cover me for an accident won’t cover the damage to the other cars won’t let me cancel... Appalling customer service, paid for my insurance won’t cover me for an accident won’t cover the damage to the other cars won’t let me cancel my direct debit even though i do no have a vehicle to insure anymore and if i wish to cancel my policy they want MORE money out of me in the yearly premium for a car i do not have. AVOID AVOID AVOID this company, they claim to be insurance company but don’t actually insure you or the other drivers. Staff cannot deal with complaints accurately or timely. disgusting service. Read more Read less

{"display":"Amy W","slug":"user1785929217","deleted_at":null,"created_at":"2026-08-05T11:26:57.000000Z","updated_at":"2026-08-05T11:26:57.000000Z","biography":null,"tagline":null,"gender":null,"rank":null,"first_name":"Amy","last_name":"Weatherill","full_name":"Amy Weatherill","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Car insurance
Amy W 5th August 2026

About Dial Direct

Dial Direct reviews can help you to become Smart Money People by finding out what other Dial Direct policy holders have to say. Dial Direct has helped more than 1 million customers with their insurance needs. Have you got experience of Dial Direct? if so, you can write your Dial Direct review on Smart Money People. Help us to increase trust and transparency in financial services.

Dial Direct at a glance

Reviews for Dial Direct

Showing 11 of 50 company reviews • Last reviewed within 7 days

Theyre cognisant of individual needs and pay attenti...

Home Insurance • 13th October 2026

Theyre cognisant of individual needs and pay attention to customers wishes and insurance concerns.Firm are extremely efficient and prices remain competitive.

Rated Excellent • 5.00/5
Read more product reviews

Great experience with Dial Direct.

Car insurance • 13th October 2026

I’ve had a great experience with Dial Direct. The whole process — from getting a quote to setting up my policy — was quick, clear,... I’ve had a great experience with Dial Direct. The whole process — from getting a quote to setting up my policy — was quick, clear, and stress‑free. Their prices were competitive, and I really appreciated how easy it was to manage everything online. When I had a question, customer service responded promptly and explained things in a way that was simple to understand. It’s refreshing to deal with an insurance company that feels organised, reliable, and genuinely helpful. Read more Read less

Rated Excellent • 5.00/5
Read more product reviews
  • 5.00/5

    Good communication, great price and doesn't double o...

    Good communication, great price and doesn't double on renewal makes a refreshing change!, easy renewal process and keen pricing !

    {"display":"DAVID","full_name":"DAVID","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    DAVID 20th August 2026
  • 1.00/5

    Fraudulent Insurance company

    Appalling customer service, paid for my insurance won’t cover me for an accident won’t cover the damage to the other cars won’t let me cancel... Appalling customer service, paid for my insurance won’t cover me for an accident won’t cover the damage to the other cars won’t let me cancel my direct debit even though i do no have a vehicle to insure anymore and if i wish to cancel my policy they want MORE money out of me in the yearly premium for a car i do not have. AVOID AVOID AVOID this company, they claim to be insurance company but don’t actually insure you or the other drivers. Staff cannot deal with complaints accurately or timely. disgusting service. Read more Read less

    {"display":"Amy W","full_name":"Amy W","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Amy W 5th August 2026
  • 1.00/5

    Scam Customers with Additional Fees

    Very disappointing experience. I had been with them for a year and allowed my policy to auto-renew. While the renewal price had increased, it was... Very disappointing experience. I had been with them for a year and allowed my policy to auto-renew. While the renewal price had increased, it was still acceptable. The issue arose when my payment card had expired. Rather than contacting me to update my payment details, they attempted to take payment and, when it failed, immediately applied a £20 failed payment fee. Phone number took me to a non-UK call centre who wouldn’t drop the charge and wanted to impose an even bigger charge if I were to cancel the policy. Read more Read less

    {"display":"Darren","full_name":"Darren","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Darren 18th June 2026
  • 2.00/5

    Dial direct insurance

    I thought dial direct was a good choice to stay with them for a second year but how wrong was i customer service trying to... I thought dial direct was a good choice to stay with them for a second year but how wrong was i customer service trying to get through on this automated phone system is rubbish and when you actually get through they can't answer your questions and then get put through to someone else and being pushed from pillar to post and also having someone put the phone down on me is definitely decrasfull and was on the phone for over 3 hours and still no further forward so I have put in a complaint so will never stay with them after this very poor service. Read more Read less

    {"display":"MR S fry","full_name":"MR S fry","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    MR S fry 10th June 2026
  • 1.00/5

    rip off at any oppertunity

    Took out insurance with dialdirect via a comparison site as it was a great price. With 4 months left on the policy I changed my... Took out insurance with dialdirect via a comparison site as it was a great price. With 4 months left on the policy I changed my car for the exact same car and model just the new one had lower mileage. Contacted dial direct and the wanted double my premium to insure it. So it was cheaper to take out a new policy with a different insurance company. So I asked to cancel the existing policy and they wanted to charge me to do so. Again it was cheaper just to let it run out. To add further insult they then renewed my policy at the end and want to charge me again to cancel it for a car I have sold that they knew I didn’t own, dream on see you in court Read more Read less

  • 1.00/5

    Avoid Dial Direct like the plague

    Avoid like the plague - the worst insurance company I have ever used. I was already insured with Dial Direct and as I was buying... Avoid like the plague - the worst insurance company I have ever used. I was already insured with Dial Direct and as I was buying a new car I need to change the policy details. The new car is a common make and model - a Mercedes GLA 200d. Nomvuyo Hlabangane on the Chat line told me - "We have a C200, we do not have C200d. We as Dial Direct do not have it on file. You will have to shop around for insurance". So I phoned up to speak to someone (from outside UK). After waiting a long time to speak to someone, he eventually told me he had a technical error and would ring me back. After waiting for ages he never rang me back. So I tried again to speak to someone and waited ages. Eventually, once again someone from a non-UK call centre answered only to be told same as the Chat line thatthey had no insurance for my make and model. Moneysupermarket for one example offer many choices from different insurance companies that I could use. Now I have had to cancel my Dial Direct insurance policy and take out another, actually with Hastings, who where quick to respond and most helpful. This has cost me a £60 cancellation fee all because Dial Direct are not able to offer insurance on a common make and model of car - NEVER AGAIN. Read more Read less

    {"display":"Ray W","full_name":"Ray W","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1337508.png"}}'s avatar
    Car insurance
    Ray W 2nd February 2026
  • 4.00/5

    Daily direct offered a competitive quote communicati...

    Daily direct offered a competitive quote communication was good and clear.

    {"display":"Jonathan S","full_name":"Jonathan S","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Jonathan S 5th September 2025
  • 5.00/5

    Post-burglary stress relief!

    Following a burglary the company dealt with the claim swiftly and fairly for damage and losses easing our anxiety considerably.

    {"display":"Mrs S ","full_name":"Mrs S ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home Insurance
    Mrs S 5th September 2025
  • 1.00/5

    Avoid at all costs.

    Avoid at all costs. Just an awful company. No communication at all,they make you ring them. A miscommunication from what i thought was a cancelled... Avoid at all costs. Just an awful company. No communication at all,they make you ring them. A miscommunication from what i thought was a cancelled policy had lead me to owing them £176! Read more Read less

    {"display":"Me","full_name":"Me","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1110696.png"}}'s avatar
    Car insurance
    Me 27th February 2025

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