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first direct: Cash ISA reviews

Name: Cash ISA
Rating: 3.82 (11 reviews)

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3.78

Based on 11 reviews, last reviewed 15th Apr 2025

100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

55%

18%

3 star

18%

Latest highest rating:

5

Great easy access ISA Great easy access ISA with competitive interest rate and easy to transfer existing ISA to keep everything in one place. Excellent app to view accounts... Read more Reviewed on: 15th April 2025

Latest lowest rating:

2

An absolutely appalling interest rate The First Direct cash ISA provides an absolutely appalling interest rate compared to most competitors Reviewed on: 26th February 2025

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About this product

A first direct cash ISA can be opened with just £1.

You can open a first direct cash ISA via online banking or by post. Once opened you can manage your account through online Banking, the app or by phone. You can make as many fee free withdrawals as you like.

first direct cash ISA reviews help you find out what it’s really like to be a customer. If you’ve used first direct before, you can also leave a review and share your experience.

first direct Cash ISA reviews (11)

Review of the first direct, Cash ISA:

Great easy access ISA

Great easy access ISA with competitive interest rate and easy to transfer existing ISA to keep everything in one place. Excellent app to view accounts and keep on top of my money. Reviewed on: 15th April 2025

An absolutely appalling interest rate

The First Direct cash ISA provides an absolutely appalling interest rate compared to most competitors Reviewed on: 26th February 2025

Convenient if not the market best - Cash ISA

Convenient if not the market best - Cash ISA Reviewed on: 15th October 2024

Cash ISA review

Worst rate & I don't really not want to save with FD as their customer service is excellent beyond words but they leave me know choice. Reviewed on: 31st January 2020

Great human interaction

It’s always great to feel important enough as a customer to experience that human to human interaction when so much of our lives means virtual interaction - bravo First direct keep it up! Reviewed on: 24th January 2020

Brilliant

Can't fault them in any way. Customer service is brilliant Reviewed on: 9th February 2019

Good service

Good incentive to switch and easy to get to on phone but too much paperwork Reviewed on: 6th November 2018

Great customer service

Happy that Apple Pay is offered, decent app for checking online banking and phone service is always brilliant and very quick. Polite and being talked to like a human helps a lot. Reviewed on: 12th September 2016

Excellent reliable service

I have banked with First Direct since they started, and have never - in more than 20 years - had anything less than top quality service. They answer the phone quickly, their phone operators are always friendly and highly competent, their account security systems are rigorous yet not too onerous for the customer, and they are highly efficient in sending statements, text balances etc on time. More recently, their online and mobile facilities have been introduced and, typically, work extremely well without glitches. I cannot recommend them highly enough. Reviewed on: 11th September 2016

Great customer service is the key!

Every time I contact First Direct they are always pleasant, quick and available. Reviewed on: 30th August 2016

Interest Rate

Although this is convenient for me as it is instant access and I have a 1st Account, the interest rate is so low and constantly being reduced that I am going to shop around to try to find a better rate. Reviewed on: 18th February 2016

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