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first direct reviews

First Direct Logo
Rated Excellent • 4.66/5

first direct reviews

Verified businesses always have up to date contact details and can respond to reviews.

Verified business
Last reviewed within 14 days
  • Fully digital service with no in-person branches
    Fully digital service with no in-person branches
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • Offers digital wallet and contactless payment support
    Offers digital wallet and contactless payment support
  • FCA approved and regulated
    FCA approved and regulated

Review summary

People rate this company as Excellent based on 1,679 product reviews

Average score of 4.66/5
5 star
84%
4 star
9%
3 star
2%
2 star
1%
1 star
4%
Reviews for first direct have trended negatively over the past 90 days

Latest positive rating

4/5

Standard regular saver with a good interest rate.

Standard regular saver with a good interest rate.

{"display":"Anonymous","full_name":"Anonymous","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar

Latest negative rating

1/5

Rejected for being unemployed

Applied for current account for the £175 switching bonus - application rejected because I am unemployed - disgusting!

{"display":"James","full_name":"James","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Current Account
James 23rd April 2025
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About first direct

first direct is a digital bank with headquarters in Leeds.

first direct is a division of HSBC UK Bank. It was founded in 1989 and was the UK's first telephone bank and the first to offer 24/7 service.

first direct help customers with bank accounts, mortgages, loans, credit cards, savings, investments and insurance.

first direct at a glance

Contact details

Phone
03456 100 100
Main address
first direct, 40 Wakefield Road, Leeds, LS98 1FD
Social media

Reviews for first direct

Showing 11 of 1679 company reviews • Last reviewed within 14 days

Rejected for being unemployed

Current Account • 23rd April 2025

Applied for current account for the £175 switching bonus - application rejected because I am unemployed - disgusting!

{"display":"James","full_name":"James","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Terrible • 1/5
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I used to really like First Direct but they have cha...

Current Account • 22nd April 2025

I used to really like First Direct but they have changed their employees and they are not as helpful nor knowledgeable as they used to be.

{"display":"Quod","full_name":"Quod","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Average • 3/5
Read more product reviews
  • 4/5

    Standard regular saver with a good interest rate.

    Standard regular saver with a good interest rate.

    {"display":"Anonymous","full_name":"Anonymous","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 5/5

    Does what it says on the tin.

    Does what it says on the tin. Excellent and easy to use App and excellent customer service.

    {"display":"Vicki K","full_name":"Vicki K","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Current Account
    Vicki K 18th April 2025
  • 5/5

    A banking relationship worth having!

    I’ve been a first direct customer for around 30 years and have always enjoyed being a customer. It’s not that things have never gone wrong... I’ve been a first direct customer for around 30 years and have always enjoyed being a customer. It’s not that things have never gone wrong during this time, but it’s how they have dealt with the mistakes or challenges that have always demonstrated why this is an organisation that really understands customer service, and get things fixed in a way I can trust. It counts that I can rely on my bank (across all my accounts with them, not just my current account) to do the right thing, not just the minimum they can get away with. That’s a relationship worth having and one I’ve never regretted establishing back in the late 90’s. Long may it continue! Read more Read less

    {"display":"Highly Satisfied Customer","full_name":"Highly Satisfied Customer","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 5/5

    Personal loan

    Got a personal loan around 8k…instantly accepted

    {"display":"Ethan F","full_name":"Ethan F","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Personal Loan
    Ethan F 17th April 2025
  • 5/5

    A must have Account.

    A must have Account. Excellent performance

    {"display":"C S B","full_name":"C S B","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1191290.png"}}'s avatar
    Current Account
    C S B 17th April 2025
  • 5/5

    Superb service since account opened over 25 years ago

    We have never had any issues with First Direct. Call centre open all hours and year round with English speakers, so no misunderstandings in translation.... We have never had any issues with First Direct. Call centre open all hours and year round with English speakers, so no misunderstandings in translation. We've ordered cash collections with ease when we've needed larger amounts of cash for home projects. Read more Read less

    {"display":"Karen K","full_name":"Karen K","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Current Account
    Karen K 17th April 2025
  • 5/5

    I’ve been with First Direct for 40 years and they of...

    I’ve been with First Direct for 40 years and they offer excellent customer service. I’ve always been very impressed with this bank.

    {"display":"Ann D","full_name":"Ann D","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Current Account
    Ann D 16th April 2025
  • 5/5

    First Direct - The best online bank.

    Banked with First Direct for >20 years, contacted the call centres many times over the years, they always have friendly people to help you with your enquiries.

    {"display":"Bayboy","full_name":"Bayboy","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Current Account
    Bayboy 16th April 2025
  • 5/5

    Great easy access ISA

    Great easy access ISA with competitive interest rate and easy to transfer existing ISA to keep everything in one place. Excellent app to view accounts... Great easy access ISA with competitive interest rate and easy to transfer existing ISA to keep everything in one place. Excellent app to view accounts and keep on top of my money. Read more Read less

    {"display":"Tricia H","full_name":"Tricia H","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Cash ISA
    Tricia H 15th April 2025

    Products from first direct
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