Smart Money People Logo

Voting in the British bank awards 2025 is open - Vote here

Share this page
Link copied

first direct reviews

First Direct Logo
Rated Excellent • 4.65/5

first direct reviews

Verified business
Last reviewed within 7 days
  • Fully digital service with no in-person branches
    Fully digital service with no in-person branches
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • Offers digital wallet and contactless payment support
    Offers digital wallet and contactless payment support
  • FCA approved and regulated
    FCA approved and regulated

Review summary

People rate this company as Excellent based on 1,625 product reviews

Average score of 4.65/5
5 star
83%
4 star
10%
3 star
2%
2 star
1%
1 star
4%
Reviews for first direct have trended positively over the past 90 days

Latest positive rating

5/5

Everything runs smoothly with no mistakes.

Everything runs smoothly with no mistakes. Can speak to them easily by phone.

{"display":"Shirley Davies ","full_name":"Shirley Davies ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar

Latest negative rating

2/5

An absolutely appalling interest rate

The First Direct cash ISA provides an absolutely appalling interest rate compared to most competitors

{"display":"Steven Harrison","full_name":"Steven Harrison","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Cash ISA
Steven Harrison 26th February 2025
See more reviews for first direct products

About first direct

first direct is a digital bank with headquarters in Leeds.

first direct is a division of HSBC UK Bank. It was founded in 1989 and was the UK's first telephone bank and the first to offer 24/7 service.

first direct help customers with bank accounts, mortgages, loans, credit cards, savings, investments and insurance.

first direct at a glance

Contact details

Phone
03456 100 100
Main address
first direct, 40 Wakefield Road, Leeds, LS98 1FD
Social media

Reviews for first direct

Showing 11 of 1625 company reviews • Last reviewed within 7 days

Everything runs smoothly with no mistakes.

Current Account • 2nd March 2025

Everything runs smoothly with no mistakes. Can speak to them easily by phone.

{"display":"Shirley Davies ","full_name":"Shirley Davies ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Excellent • 5/5
Read more product reviews

Great app and service

Bonus Saving Account • 2nd March 2025

So easy to use their app to manage everything. Customer service is amazing when needed

{"display":"fra","full_name":"fra","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
fra
Rated Excellent • 5/5
Read more product reviews
  • 5/5

    Great bank, easy to use app

    Really good bank, very good customer service and great over draft options

    {"display":"Rach","full_name":"Rach","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Current Account
    Rach 1st March 2025
  • 5/5

    Good customer service, especially telephone support

    Good customer service, especially telephone support

    {"display":"Simon","full_name":"Simon","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Current Account
    Simon 1st March 2025
  • 5/5

    I have always had a great experience with first direct.

    I have always had a great experience with first direct. Great customer service and friendly staff. Online banking is simple straight forward and unlike the alerts you get .

    {"display":"Darren L","full_name":"Darren L","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Current Account
    Darren L 28th February 2025
  • 5/5

    Excellent product which is simple to understand.

    Excellent product which is simple to understand.

    {"display":"John C","full_name":"John C","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Regular Saver Account
    John C 28th February 2025
  • 5/5

    Switch to first direct!

    I was amazed how easy first direct made it to switch from my old bank account. The service was amazing

    {"display":"Hellocaro","full_name":"Hellocaro","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1110798.png"}}'s avatar
    Current Account
    Hellocaro 27th February 2025
  • 5/5

    First Direct are a great bank and easy to get into c...

    First Direct are a great bank and easy to get into contact with if you need help or assistance with anything. It's also super easy... First Direct are a great bank and easy to get into contact with if you need help or assistance with anything. It's also super easy to reset your password or bank logins via text or a phone call. Read more Read less

    {"display":"Dolapo","full_name":"Dolapo","avatar":{"url":"\/assets\/uploads\/avatars\/users\/539290.png"}}'s avatar
    Everyday e-Saver
    Dolapo 27th February 2025
  • 5/5

    Love First Direct .

    Love First Direct . Get through to a human being very quick when you phone up . When we were scammed the fraud team were very good and sorted it out

    {"display":"steven smith","full_name":"steven smith","avatar":{"url":"\/assets\/uploads\/avatars\/users\/732963.png"}}'s avatar
    Current Account
    steven smith 27th February 2025
  • 5/5

    Easy set up for great interest.

    So easy to set up, including the current account if you don't have one already. Transferring money over was easy and seamless, I know when... So easy to set up, including the current account if you don't have one already. Transferring money over was easy and seamless, I know when I need to wire over for each months transfer and look forward tonseeing the interest at the end of the year! Read more Read less

    {"display":"JessM","full_name":"JessM","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Regular Saver Account
    JessM 27th February 2025
  • 5/5

    It’s always easy with first direct - they are quick...

    It’s always easy with first direct - they are quick to pick up the phone and helpful. I’ve yet to have a bad experience.

    {"display":"Stevie Grace Jackson","full_name":"Stevie Grace Jackson","avatar":{"url":"\/assets\/uploads\/avatars\/users\/459819.png"}}'s avatar

    Products from first direct
    Showing products offered by first direct

    We are Smart Money People

    Join 2 million active users who make better financial decisions with the power of reviews.

    Create an account

    Protecting trust by verifying companies and reviewers

    The only site that specialises in financial services

    Providing everyday people with a voice