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LV (Liverpool Victoria): Car insurance reviews

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4.06

Based on 330 reviews, last reviewed 13th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (330)

My Experience

Cheapest quote and further renewal prices and following an accident, that was not my fault, everything was explained very clearly and dealt with professionally and quickly. Reviewed on: 3rd September 2020

Competitive pricing, English Support staff, quick response times and very helpful

Great experience all round. Will be my first choice every time here on in. Reviewed on: 6th August 2020

CAR INSURANCE

EXCELLENT VALUE FOR MONEY AND HIGH END INSURANCE Reviewed on: 2nd August 2020

Good customer service

Been with LV for at least 6 yeats now as they always come up with best price and all round value and best policy. Customer service is very good and website eady to use. Reviewed on: 27th July 2020

A really pleasant experience

Quite simply the best insurers Iv'e ever had Reviewed on: 22nd July 2020

Excellent service

Excellent service, with no problems. Also, the cost is definitely competitive, compared to others. Half the cost of Admiral. Reviewed on: 17th July 2020

Quick, professional, friendly and knowledgeable.

I had a completely non fault claim and LV were very quick to sort my claim out with minimal fuss to me. Excess waived on first phone call, car collected within an hour, settlement discussed 2 days later. Whats not to like? Reviewed on: 17th July 2020

Excellent insurance company

I have found LV a very efficient and effective insurance company, they have been extremely responsive to any queries. I have a house and car insured with them. Reviewed on: 16th July 2020

Excellent

Good service from the team at Westborne , very helpful thankyou Reviewed on: 16th July 2020

Excellent customer focused experience from UK based call centres all at a competitive price which sets LV apart from the competition

We have household pet and life cover with LV with unparalleled service why would we go anywhere else Reviewed on: 16th July 2020

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