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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.32 (360 reviews)

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4.32

Based on 360 reviews, last reviewed 13th Oct 2026

900% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

68%

15%

13%

Latest highest rating:

5

It's very easy to register and the prices are really... It's very easy to register and the prices are really good Reviewed on: 13th October 2026

Latest lowest rating:

1

Increased insurance by about 6times after actually s... Increased insurance by about 6times after actually saying they would not insure me Reviewed on: 26th August 2026

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (360)

It's very easy to register and the prices are really...

It's very easy to register and the prices are really good Reviewed on: 13th October 2026

Very good service, prices and claims procedure

Very good service, prices and claims procedure Reviewed on: 13th October 2026

Great experience with LV and their staff over the la...

Great experience with LV and their staff over the last 5 years providing me with excellent multi vehicle cover and a discount scheme linked to working for Local Authority and my Unison membership. Reviewed on: 13th October 2026

Fair price and efficient service

Fair price and efficient service Reviewed on: 13th October 2026

Very competitive pricing and good customer service

Very competitive pricing and good customer service Reviewed on: 7th September 2026

Seems good so far based on set-up, website & comms

My car insurance was easy to set up, the web site is easy to use and the communications are clear. I haven't had to make a claim (I hope I don't!) and I haven't had to contact customer service, and these are the real tests, so I can't fully comment on the service. Reviewed on: 3rd September 2026

Quick to speak to someone who had excellent knowledg...

Quick to speak to someone who had excellent knowledge of their product Reviewed on: 3rd September 2026

Really smooth process

It was a really smooth process. Everything was easy and staff were polite and friendly Reviewed on: 3rd September 2026

Had to add another driver on the policy.

Had to add another driver on the policy. Very easy and very low cost. Impressed Reviewed on: 3rd September 2026

Renewal Quote Successfully Challenged

I wasn't happy with my renewal quote as although it was less than last year's it wasn't as reduced as Martin Lewis was suggesting car insurance reductions should be. On telephoning LV they reviewed their quite and reduced it by more than I was hoping for. Reviewed on: 2nd September 2026

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