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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.2 (317 reviews)

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4.08

Based on 317 reviews, last reviewed 18th Jul 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

4

When someone hit my car while I was insured with the... When someone hit my car while I was insured with them they wanted me to take liability without listening to what I the customer wanted!! And who’s fau... Read more Reviewed on: 18th July 2025

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (317)

When someone hit my car while I was insured with the...

When someone hit my car while I was insured with them they wanted me to take liability without listening to what I the customer wanted!! And who’s fault it was,I was very confused about what was wrong. Reviewed on: 18th July 2025

Rubbish insurer

Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

I recommend people to not join lv car insurance.

I recommend people to not join lv car insurance. especially engines are really nasty people,basically this car insurance nothing just a scamming people. Reviewed on: 29th January 2025

Huge mistake of age.com 2024 switch of Underwriter.

I was with age.com for many years and very satisfied with their ageous underwriter. In 2024 with great fanfare age.com announced it was switching to LV, whose road /home assistance was with Brittania. After 50 years with the AA I reluctantly swopped as the LV cover was cheaper. This year, LV has quoted a renewal sum of £794.19 against last year’s quote of £489.45! They state ‘Your LV Car Insurance won’t renew unless you contact us.’ How many age.com members can afford that increase? I’m livid at having ceased my gold membership with the AA and am sure I’m not alone feeling cast aside. Reviewed on: 19th January 2025

Quick and easy to arrange and very competitive price

Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Excellent Service & Prices

Changes to my policy (car and named drivers) was simple to do and clear instructions helped make it even simpler. LV's prices are very competitive and when added to excellent customer service its a winning combination in my eyes. Thanks LV Reviewed on: 12th October 2024

Good product and easy administration

Good product and easy administration Reviewed on: 10th October 2024

Price matched

Matched price on line, polite stafff, listened to what I had to say Reviewed on: 4th September 2024

Its very easy to do and its due for renewal its send...

Its very easy to do and its due for renewal its sends a quote and if you are happy with it , you just leave it and they take the money out of your bank account on the renewal date Reviewed on: 4th September 2024

Exceptional service.

Having gone through a number of comparison sites and direct to other providers, LV were the only company to give an appropriate level of cover for a reasonable price. Reviewed on: 4th September 2024

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