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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.28 (350 reviews)

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4.28

Based on 350 reviews, last reviewed 30th Aug 2026

1400% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Non fault claim April 2025 Had a non fault claim in April 2025 & LV were excellent with organising repairs & recovering excess from third party insurers Reviewed on: 30th August 2026

Latest lowest rating:

1

Increased insurance by about 6times after actually s... Increased insurance by about 6times after actually saying they would not insure me Reviewed on: 26th August 2026

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (350)

Non fault claim April 2025

Had a non fault claim in April 2025 & LV were excellent with organising repairs & recovering excess from third party insurers Reviewed on: 30th August 2026

Increased insurance by about 6times after actually s...

Increased insurance by about 6times after actually saying they would not insure me Reviewed on: 26th August 2026

If in doubt LV insurance is for you.

I only put one star because I haven't anything yet to see how they respond. For what I have experienced so far it is affordable & easier to negotiate with regards to customer satisfaction of any problem you face, financially. Reviewed on: 24th August 2026

Always easy to speak to, patient and understanding w...

Always easy to speak to, patient and understanding when changing details to get a better price. Reviewed on: 22nd August 2026

I have been with LV car insurance since 5 years ago,...

I have been with LV car insurance since 5 years ago, the cost is affordable and they do have good communication and excellent customer service. I had contacted them a few times for changing address and other details and their stuff has been very polite and helpful, didn’t feel i was rushed, overall very happy with the service they provide. Reviewed on: 21st August 2026

Competitive renewal price.

Competitive renewal price. Easy to speak to someone who was up to date with my circumstances. Reviewed on: 20th August 2026

Good easy and quick communications.

Good easy and quick communications. Very helpful when needed and able to sort thinks out directly and take control of the situation. Always keeping you informed of what is happening. Reviewed on: 20th August 2026

Premium was reasonable and customer service was good

Premium was reasonable and customer service was good Reviewed on: 20th August 2026

The best

I have been a customer of LV for many years. They looked after me very well after an accident. Their prices are competitive and customer advisor are very helpful.s Reviewed on: 20th August 2026

Easy to manage and great rewards!

I love how LV have made it feel easy to manage my account with them, and their new rewards programme gives customers opportunities to save further with other brands. I’ve found having my car insurance with them really straightforward, with everything being easy to manage and understand. It’s refreshing to have an insurer that makes things simple and also offers extra benefits to customers. Overall, I’m really happy with LV and would recommend them to others. Reviewed on: 20th August 2026

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