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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 3.99 (331 reviews)

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3.99

Based on 331 reviews, last reviewed 11th Jun 2026

100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

5

Switched to LV some years ago when I realised that t... Switched to LV some years ago when I realised that they were the underwriters for my former insurers. My premium reduced straight away, and has remain... Read more Reviewed on: 11th June 2026

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (331)

Switched to LV some years ago when I realised that t...

Switched to LV some years ago when I realised that they were the underwriters for my former insurers. My premium reduced straight away, and has remained competitive in the years since. Reviewed on: 11th June 2026

Good, but cancelling is made awkward

Good, but cancelling is made awkward Reviewed on: 13th October 2025

Avoid LV Landlord Insurance - not fit for purpose

Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damage, vandalism and theft by your tenants covered as standard’ ‘Your legal liability as a landlord covered up to £5m’ I had awful tenants who left the property damage and vandalised. The damage exceeded the security deposit by £1000. LV refused to pay out as; Rustam Hussain, customer relations adviser, closed my case as I couldn't prove the damage happened on one day, the previous tenants were un-cooperative with their investigation and the tenants caused the damage. As it was clear LV were going to avoid paying out I made inquiries about using the legal cover, which i had bought as an optional extra. I was asked to sign an engagement letter to say I would be responsible for up to £7000. This exceeds the amount you can claim in Small Claims Court. I would advise anyone not to use LV. I have now had to open a case with the Financial Ombudsman. Reviewed on: 8th September 2025

Hundreds cheaper than SAGA

Significantly cheaper than SAGA used previously by hundreds of pounds. Cannot vouch for claims performance having not made one. Hence lower ratings but impressed otherwise. Reviewed on: 8th September 2025

5* customer service

Always easy to contact a real person, and they are always friendly and helpful. A big part of the reason we’ve chosen to stay with them for many years. I have moved away occasionally for price reasons but always come back Reviewed on: 7th September 2025

LV are really good, it's the prices that are rising...

LV are really good, it's the prices that are rising that prevent a higher rating Reviewed on: 5th September 2025

Good clear product description & customer service.

Good clear product description & customer service. Reviewed on: 5th September 2025

Renewal Increase High

1st year very good premium.Renewal 66% increase after one minor accident. Customer Serrvice excellant Reviewed on: 5th September 2025

Clear policy and excellent advisors luv- excellent

Clear policy and excellent advisors would recommend a quote and always competitive found mine in compare the market and have stayed with them 5 years Reviewed on: 5th September 2025

Good comprehensive cover

Good comprehensive cover which is easy to understand and customer service staff are helpful Reviewed on: 5th September 2025

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