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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (330 reviews)

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4.04

Based on 330 reviews, last reviewed 13th Oct 2025

700% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (330)

Efficient service however there is lack of update wh...

Efficient service however there is lack of update when renewing car insurance. Reviewed on: 23rd August 2024

The cheapest I found, but still expansive.

The cheapest I found, but still expansive. Reviewed on: 23rd August 2024

This year’s renewal cost has actually dropped!

This year’s renewal cost has actually dropped!!. I’ve always tried to stay insured with LV based on their excellent levels of cover and ease to deal with. Reviewed on: 23rd August 2024

Great price

Great price, accepted web site price, better then requote Reviewed on: 23rd August 2024

Very helpful, easy to work with when you have a claim.

Very helpful, easy to work with w Reviewed on: 23rd August 2024

LV highly recommended.

Very good company. Very helpful. Easy to arrange. Reviewed on: 23rd August 2024

I think they're fine

I think they're fine. Just fine. Average on price, decent enough customer service etc. They've decided they won't cover the area I live in going forward (NI) so that's disappointing Reviewed on: 23rd August 2024

LV have helped us with insurances for quite a few years

LV have helped me with the different and varied suggestions of pairing our car insurances together and including our home insurance, they do not charge for changes and are always receptive when I have questioned any increase that had been made Reviewed on: 23rd August 2024

Good customer service, but prices went up by quite a...

Good customer service, but prices went up by quite a lot recently Reviewed on: 23rd August 2024

User friendly

User friendly. Value for money Seamless process when applying online through confused.com website Rewards given. Reviewed on: 23rd August 2024

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