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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.2 (317 reviews)

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4.08

Based on 317 reviews, last reviewed 18th Jul 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

4

When someone hit my car while I was insured with the... When someone hit my car while I was insured with them they wanted me to take liability without listening to what I the customer wanted!! And who’s fau... Read more Reviewed on: 18th July 2025

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (317)

Great price

Great price, accepted web site price, better then requote Reviewed on: 23rd August 2024

Very helpful, easy to work with when you have a claim.

Very helpful, easy to work with w Reviewed on: 23rd August 2024

LV highly recommended.

Very good company. Very helpful. Easy to arrange. Reviewed on: 23rd August 2024

I think they're fine

I think they're fine. Just fine. Average on price, decent enough customer service etc. They've decided they won't cover the area I live in going forward (NI) so that's disappointing Reviewed on: 23rd August 2024

LV have helped us with insurances for quite a few years

LV have helped me with the different and varied suggestions of pairing our car insurances together and including our home insurance, they do not charge for changes and are always receptive when I have questioned any increase that had been made Reviewed on: 23rd August 2024

Good customer service, but prices went up by quite a...

Good customer service, but prices went up by quite a lot recently Reviewed on: 23rd August 2024

User friendly

User friendly. Value for money Seamless process when applying online through confused.com website Rewards given. Reviewed on: 23rd August 2024

The best car insurance company I've dealt with ever.

UK based staff in their call centre who are friendly, engaging , patient and helpful e.g. always try to give me the best price possible They also understand when things go wrong and sort everything out with flexibility. Reviewed on: 23rd August 2024

LV, simply the best

These guys make everything very simple and my annual renewal quote was £13 up on last year. Really unbeatable value as service Reviewed on: 23rd August 2024

OK but not perfect

Recent price increase plus problems dealing with a claim detract from what WAS always Avery competitive supplier. Reviewed on: 22nd August 2024

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