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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.29 (356 reviews)

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4.29

Based on 356 reviews, last reviewed 7th Sep 2026

1900% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

13%

Latest highest rating:

4

Very competitive pricing and good customer service Very competitive pricing and good customer service Reviewed on: 7th September 2026

Latest lowest rating:

1

Increased insurance by about 6times after actually s... Increased insurance by about 6times after actually saying they would not insure me Reviewed on: 26th August 2026

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (356)

LV are really good, it's the prices that are rising...

LV are really good, it's the prices that are rising that prevent a higher rating Reviewed on: 5th September 2025

Good clear product description & customer service.

Good clear product description & customer service. Reviewed on: 5th September 2025

Renewal Increase High

1st year very good premium.Renewal 66% increase after one minor accident. Customer Serrvice excellant Reviewed on: 5th September 2025

Clear policy and excellent advisors luv- excellent

Clear policy and excellent advisors would recommend a quote and always competitive found mine in compare the market and have stayed with them 5 years Reviewed on: 5th September 2025

Good comprehensive cover

Good comprehensive cover which is easy to understand and customer service staff are helpful Reviewed on: 5th September 2025

Great company.

Very easy to do business with. Have been with them for years because they make it easy. Reviewed on: 5th September 2025

Competitive pricing - easy to deal with.

we use LV= for multi cover for cars and home insurance and they have always provided cover at competitive prices. Fortunately not had to claim during the three years we have been with them so cannot comment about claims experience. Reviewed on: 5th September 2025

I have been insured by LV for many years.

I have been insured by LV for many years and I have found them very helpful. I had to make a claim against another driver over 10 years ago and they dealt with it in a no fuss manner. Reviewed on: 23rd August 2025

Dreadful claim experience with no ownership from LV

Dreadful claim experience with no ownership from LV Reviewed on: 13th August 2025

When someone hit my car while I was insured with the...

When someone hit my car while I was insured with them they wanted me to take liability without listening to what I the customer wanted!! And who’s fault it was,I was very confused about what was wrong. Reviewed on: 18th July 2025

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