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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (318 reviews)

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4.00

Based on 318 reviews, last reviewed 13th Aug 2025

No new 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

4

When someone hit my car while I was insured with the... When someone hit my car while I was insured with them they wanted me to take liability without listening to what I the customer wanted!! And who’s fau... Read more Reviewed on: 18th July 2025

Latest lowest rating:

1

Dreadful claim experience with no ownership from LV Dreadful claim experience with no ownership from LV Reviewed on: 13th August 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (318)

LV premium half of SAGA car insurance renewal quote.

Moved to LV at last renewal and saved 50% on Saga quote. Almost £1,000 for 2 vehicles instead of £2,000 Reviewed on: 23rd August 2024

Excellent service and prompt response

Excellent service and prompt response Reviewed on: 23rd August 2024

LV is humanistic, empathic and best.

LV is humanistic, empathic and considering customer service in general has gone LV actually got better. Reviewed on: 23rd August 2024

First time claim

Had a crash for the first Tim in 20 years of driving, very quick and simple process of claiming. Reviewed on: 23rd August 2024

Cheapest around

After extensive searching for car insurance LV was by far the cheapest and we have been with them for eight years. Reviewed on: 23rd August 2024

When it comes to renewal, they always quote us a hig...

When it comes to renewal, they always quote us a higher amount. But when I go through comparing website, the same company gives a very much lower quote and had to give customer service a call to get the lower amount offered. It's very frustrating they have double standards and try to take a ride of you don't do your due diligence. Reviewed on: 23rd August 2024

Delighted at discount on renewal offer

After working through numerous contrast and compare insurance sites could not find a decent price as was trying to reduce the LV renewal price. So rang LV yo my surprise and utter delight I was offered a reduction on my renewal that brought it in to a very reasonable price. Not only that but the quality of the insurance was outstanding including break down cover etc. Delighted Reviewed on: 23rd August 2024

Personality and Efficiency

Customer support team knowledgeable, efficient and personable. They try and best serve needs, really listen and don’t try and sell what isn’t needed. Reviewed on: 23rd August 2024

Efficient service however there is lack of update wh...

Efficient service however there is lack of update when renewing car insurance. Reviewed on: 23rd August 2024

The cheapest I found, but still expansive.

The cheapest I found, but still expansive. Reviewed on: 23rd August 2024

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