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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.29 (356 reviews)

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4.29

Based on 356 reviews, last reviewed 7th Sep 2026

1900% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

13%

Latest highest rating:

4

Very competitive pricing and good customer service Very competitive pricing and good customer service Reviewed on: 7th September 2026

Latest lowest rating:

1

Increased insurance by about 6times after actually s... Increased insurance by about 6times after actually saying they would not insure me Reviewed on: 26th August 2026

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (356)

good value and good cover

I have insured my car with LV for around 15 years now and despite using comparison websites every year i still find that i get the best prices from LV. I have been lucky enough to not need to make a claim, however whenever i have called to amend the policy for whatever reason i have found the staff to be friendly and efficient. the level of cover provided is really good and the excesses are pretty low, windscreen cover with autoglass is included as standard. would highly reccomend Reviewed on: 26th March 2015

Not the cheapest, but one of the best

We signed up to LV for car insurance because of a fantastic cashback deal, if it hadn't been for that we probably wouldn't as for us they were one of the more expensive providers. However, after someone crashed into us LV have been fantastic. Our claim was sorted really quickly with no hassle other than a couple of forms to fill in. Having seen how easy they are to deal with in the event of a claim they'll be our first choice to renew with. The little extra cost is definitely worth it. Reviewed on: 26th March 2015

Very Good.

LV are a very good company with no rip offs when it comes to renewing and charge a fair price. They are always very fair. I have never had a problem with them. Reviewed on: 26th March 2015

They do as they say they will - decent company

We have had insurance with them for the car for several years., They always seem to be around the cheapest price, and they have decent service with it. The contacts we make are always friendly, and we have had no issues with them. Worth trying. Reviewed on: 26th March 2015

great customer support- UK base.

Reasonable price, and great customer service. Reviewed on: 24th March 2015

Good price for me and service not too bad either

Attracted by the price, but stay because they seem to be ok overall. Hopefully it lasts! Reviewed on: 14th October 2014

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