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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (330 reviews)

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4.04

Based on 330 reviews, last reviewed 13th Oct 2025

700% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (330)

CheekyCharges Campaigner

Always very competitive price but I would recommend not simply accepting the annual renewal quote - check online at their website - I did and saved £30 this year Reviewed on: 26th February 2016

Generally helpful

We have had car and home insurance with LV in the past and found them generally well organised and helpful. The customer service people did seem to be able to understand our needs and also were in the UK. Reviewed on: 24th December 2015

Excellent experience when having to claim

When someone wrote my car off, LV couldn't have been better - knowledgeable, approachable staff, settled the claim fairly and quickly, and explaining every point I asked about. I had no idea what the process was, but the staff were so helpful. Reviewed on: 24th December 2015

Very helpful and considerate customer services, easy to swap over insurance

When I had to change my car insurance over to my new car it took less than 10 minutes from the point of me dialling to having it changed over, The person was very helpful and efficient and wanted to know if there was anything else he could help with. I am looking to get home insurance with them too now Reviewed on: 9th November 2015

Good prices and good customer service.

LV car insurance was very well priced compared to other companies quoting for the sames vehicle. When I had to make a no fault claim they dealt with everything quickly and efficiently, arranging for repairs to be carried out, excess to be recovered from the third party and ensuring I always had a vehicle when I was without mine. Highly recommend them. Reviewed on: 7th November 2015

Excellent service, efficient process to get a quote and purchase

Easy to obtain a quote online. Really clear website which allows quote to be amended really easily. Whole process is quick and efficient Reviewed on: 7th November 2015

A great insurer

Have used LV for a few years now for my car insurance. Their quotes are always competitive and extremely well-priced and their service is friendly and helpful. Would thoroughly recommend them. Also took out home insurance with them too! Reviewed on: 6th November 2015

good expreience

This company gave me the cheapest quote and it was quick and easy to buy online Reviewed on: 30th August 2015

good easy policy to set up

Cheapest quote on price comparison site and quick and easy to buy. All policy documents came through quickly Reviewed on: 27th August 2015

Good service. Pleased.

I have used LV for car insurance for a number of years now. They always come out as one of the cheapest in the price comparisons. I always look for legal cover as an additional feature. I needed this once before and it was invaluable. LV were really helpful when I smashed my windscreen. I was worried but they helped me every step of the way. Reviewed on: 26th August 2015

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