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LV (Liverpool Victoria): Car insurance reviews

4.00
Based on 319 reviews, last reviewed 23rd Aug 2025
100% increase in 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
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See only 2 star reviews
1%
See only 1 star reviews
14%

Latest highest rating:

5

I have been insured by LV for many years. I have been insured by LV for many years and I have found them very helpful. I had to make a claim against another driver over 10 years ago and they d... Read more Reviewed on: 23rd August 2025
Steve E's avatar
Steve E

Latest lowest rating:

1

Dreadful claim experience with no ownership from LV Dreadful claim experience with no ownership from LV Reviewed on: 13th August 2025
Brian D's avatar
Brian D

About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (319)

good

5
Very helpful in a recent accident. Easy to get through to and very helpfully on the other end. Provided all the information regarding what to do next and help with getting our car repaired in a timely fashion and back on the road. Also provided helpful information regard any increase in our insurance and when this would apply. Reviewed on: 26th March 2015

A caring, flexible insurance provider which helped me effortlessly to add a friend to my policy.

5
I drove the car full-time whilst working, but then was medically retired and found I needed less and less to use the car. I know that makes me an unusual disabled person, but I live close to all the amenities I need. My car was 12 years old but trustworthy and I hadn't needed to make any claims on my insurance since being with LV. I decided to add a friend, who is the minister at my Church and needed to travel distances to conferences. LV made it easy to do this on the phone and charged me a reasonable amount. I would use LV again, as I do with other types of insurance, and would recommend the company. They are easy to contact and have my interest at heart. Reviewed on: 26th March 2015

good

4
Very helpful in a recent accident. Easy to get through to and very helpfully on the other end. Provided all the information regarding what to do next and help with getting our car repaired in a timely fashion and back on the road. Also provided helpful information regard any increase in our insurance and when this would apply. Reviewed on: 26th March 2015

good value and good cover

5
I have insured my car with LV for around 15 years now and despite using comparison websites every year i still find that i get the best prices from LV. I have been lucky enough to not need to make a claim, however whenever i have called to amend the policy for whatever reason i have found the staff to be friendly and efficient. the level of cover provided is really good and the excesses are pretty low, windscreen cover with autoglass is included as standard. would highly reccomend Reviewed on: 26th March 2015

Not the cheapest, but one of the best

5
We signed up to LV for car insurance because of a fantastic cashback deal, if it hadn't been for that we probably wouldn't as for us they were one of the more expensive providers. However, after someone crashed into us LV have been fantastic. Our claim was sorted really quickly with no hassle other than a couple of forms to fill in. Having seen how easy they are to deal with in the event of a claim they'll be our first choice to renew with. The little extra cost is definitely worth it. Reviewed on: 26th March 2015

Very Good.

5
LV are a very good company with no rip offs when it comes to renewing and charge a fair price. They are always very fair. I have never had a problem with them. Reviewed on: 26th March 2015

They do as they say they will - decent company

4
We have had insurance with them for the car for several years., They always seem to be around the cheapest price, and they have decent service with it. The contacts we make are always friendly, and we have had no issues with them. Worth trying. Reviewed on: 26th March 2015

great customer support- UK base.

4
Reasonable price, and great customer service. Reviewed on: 24th March 2015

Good price for me and service not too bad either

3
Attracted by the price, but stay because they seem to be ok overall. Hopefully it lasts! Reviewed on: 14th October 2014

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