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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (318 reviews)

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4.00

Based on 318 reviews, last reviewed 13th Aug 2025

No new 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

4

When someone hit my car while I was insured with the... When someone hit my car while I was insured with them they wanted me to take liability without listening to what I the customer wanted!! And who’s fau... Read more Reviewed on: 18th July 2025

Latest lowest rating:

1

Dreadful claim experience with no ownership from LV Dreadful claim experience with no ownership from LV Reviewed on: 13th August 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (318)

Exceptional service.

Having gone through a number of comparison sites and direct to other providers, LV were the only company to give an appropriate level of cover for a reasonable price. Reviewed on: 4th September 2024

Windscreen Cracked

While driving, stone hit my windscreen mirror and cracked it. I've contacted LV and they were quick to arrange for a replacement with a cost. No impact on premium. With little kids, having a car is must for wherever we go. A quick replacement helped us a lot. Reviewed on: 4th September 2024

Excellent service

Premiums a very reasonable cost. Used them for many years. Made no claims, but required advice and they were very helpful and easy to contact. Reviewed on: 4th September 2024

Great help in need for a good price

I selected a good value insurance through a search engine and ended up with LV. I was later in a bad accident, the helpdesk picked up promptly and explained steps. Then they arranged a pickup for my family and totalled car and helped me get home. A replacement car was waiting the morning after I got home. All perfect and just what I needed Reviewed on: 27th August 2024

Good human customer service, excellent value

Very easy to talk to, with not too much AI funnelling. I found that reaching out to them once i received my renewal quote was easy and they were happy to reward koyal customers. I found their terms and conditions very clear Reviewed on: 24th August 2024

Communication good

Communication good, seems to provide good cover but luckily haven't had to claim while with them, so you never really know! Reviewed on: 24th August 2024

HALO accident repair

Car repaired at Halo in Portsmouth and the service provided by Sam and the team was honestly the best I have ever had. Reviewed on: 24th August 2024

Great car insurance provider I was in a car acciden...

Great car insurance provider I was in a car accident and they helped me so much with repair of my vehicle and a hire car and free legal services Reviewed on: 24th August 2024

Credit where credits due.

To be honest I was dreading receiving my renewal quote as for months past I have been reading doom-mongering predictions about how car insurance premiums were set to rocket owing to an assortment of factors out of everybody's control. The thought of surfing the internet and comparison sites searching for a cheaper quote was something that I didn't relish at all and then the quote finally dropped into my inbox. Filled with trepidation I opened it to find to my surprise and delight that the quote was actually LOWER than last years, the sense of relief was overwhelming and my faith in insurance companies was given a fillip. It would have been so easy given the current economic climate for LV to have increased the premium as a matter of course but it seems that the company has taken the time to make a considered and fair judgement and I couldn't be more pleased. Hand claps for LV! Reviewed on: 23rd August 2024

Call versus Deer LV to the rescue

when the wife hit a deer on the dual carriageway, they’ve got everything sorted from the initial recovery to the repairs, and dealt with the whole thing brilliantly Reviewed on: 23rd August 2024

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