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LV (Liverpool Victoria) reviews

LV - Liverpool Victoria Logo
Rated Good • 4.02/5

LV (Liverpool Victoria) reviews

Unverified business Last reviewed within 7 days
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  • FCA approved and regulated
    FCA approved and regulated
  • Award winning organisation
    Award winning organisation
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Good based on 619 product reviews

Average score of 4.02/5
5 star
62%
4 star
16%
3 star
3%
2 star
1%
1 star
17%
Reviews for LV (Liverpool Victoria) have trended positively over the past 90 days

Latest positive rating

4.00/5

Very competitive pricing and good customer service

Very competitive pricing and good customer service

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Car insurance
Dhurga Ganesh 7th September 2026

Latest negative rating

1.00/5

Increased insurance by about 6times after actually s...

Increased insurance by about 6times after actually saying they would not insure me

{"display":"Tony Phillips","slug":"user1787773836","deleted_at":null,"created_at":"2026-08-26T19:50:36.000000Z","updated_at":"2026-08-26T19:50:37.000000Z","biography":null,"tagline":null,"gender":"","rank":null,"first_name":"Tony","last_name":"Phillips","full_name":"Tony Phillips","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1755045.png"}}'s avatar
See more reviews for LV (Liverpool Victoria) products

About LV (Liverpool Victoria)

LV= (Liverpool Victoria) is one of the UK's largest investment, protection, in-house advice and retirement specialists.

LV= started out in 1843 as Liverpool Victoria Friendly Society with the aim of helping the community to provide life cover for their families.

LV= provide a range of financial products across personal insurance, protection policies, investments and retirement income solutions.

LV (Liverpool Victoria) at a glance

Contact details

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Reviews for LV (Liverpool Victoria)

Showing 11 of 619 company reviews • Last reviewed within 7 days

Very competitive pricing and good customer service

Car insurance • 7th September 2026

Very competitive pricing and good customer service

{"display":"Dhurga Ganesh","full_name":"Dhurga Ganesh","avatar":{"url":"\/assets\/uploads\/avatars\/users\/317802.png"}}'s avatar
Rated Good • 4.00/5
Read more product reviews

LV - term life insurance

Life Insurance • 6th September 2026

LV are my current main life insurance policy provider (as a type 1 diabetic I have more than one policy to cover other aspects). They... LV are my current main life insurance policy provider (as a type 1 diabetic I have more than one policy to cover other aspects). They were recommended as the main holder of the term life insurance I got from a broker and while they were not able to provide the full cover I required I have had no cause to fault them. I have fit involved in their community forum and even won one of their monthly prize draws for doing so. Read more Read less

{"display":"A Sellar","full_name":"A Sellar","avatar":{"url":"\/assets\/uploads\/avatars\/users\/794357.png"}}'s avatar
Rated Excellent • 5.00/5
Read more product reviews
  • 5.00/5

    Seems good so far based on set-up, website & comms

    My car insurance was easy to set up, the web site is easy to use and the communications are clear. I haven't had to make... My car insurance was easy to set up, the web site is easy to use and the communications are clear. I haven't had to make a claim (I hope I don't!) and I haven't had to contact customer service, and these are the real tests, so I can't fully comment on the service. Read more Read less

    {"display":"Holly D","full_name":"Holly D","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Holly D 3rd September 2026
  • 5.00/5

    Quick to speak to someone who had excellent knowledg...

    Quick to speak to someone who had excellent knowledge of their product

    {"display":"Susan","full_name":"Susan","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Susan 3rd September 2026
  • 5.00/5

    Really smooth process

    It was a really smooth process. Everything was easy and staff were polite and friendly

    {"display":"Paula","full_name":"Paula","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Paula 3rd September 2026
  • 5.00/5

    Had to add another driver on the policy.

    Had to add another driver on the policy. Very easy and very low cost. Impressed

    {"display":"Philip","full_name":"Philip","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Philip 3rd September 2026
  • 5.00/5

    Renewal Quote Successfully Challenged

    I wasn't happy with my renewal quote as although it was less than last year's it wasn't as reduced as Martin Lewis was suggesting car... I wasn't happy with my renewal quote as although it was less than last year's it wasn't as reduced as Martin Lewis was suggesting car insurance reductions should be. On telephoning LV they reviewed their quite and reduced it by more than I was hoping for. Read more Read less

    {"display":"Stephen Hill","full_name":"Stephen Hill","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Stephen Hill 2nd September 2026
  • 5.00/5

    I've had home insurance with LV continuously for man...

    I've had home insurance with LV continuously for many years. At renewal, their premium is always competitive.

    {"display":"Carl Mountain","full_name":"Carl Mountain","avatar":{"url":"\/assets\/uploads\/avatars\/users\/461586.png"}}'s avatar
    Home insurance
    Carl Mountain 2nd September 2026
  • 5.00/5

    All easy to get it through and always attentive

    All easy to get it through and always attentive

    {"display":"Duncan","full_name":"Duncan","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Life Insurance
    Duncan 2nd September 2026
  • 4.00/5

    Non fault claim April 2025

    Had a non fault claim in April 2025 & LV were excellent with organising repairs & recovering excess from third party insurers

    {"display":"Stephen Hollis","full_name":"Stephen Hollis","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 1.00/5

    Increased insurance by about 6times after actually s...

    Increased insurance by about 6times after actually saying they would not insure me

    {"display":"Tony Phillips","full_name":"Tony Phillips","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1755045.png"}}'s avatar

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