LV (Liverpool Victoria) reviews
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LV (Liverpool Victoria) reviews
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Review summary
People rate this company as Good based on 577 product reviews
Wondering how this rating works?
This score is generated using our own unique scoring method. It combines the 1-5 star ratings left by verified reviewers, when those reviews were submitted and other meaningful data from the reviews.
Across our website, we use the same consistent method and scores which update in real time as new reviews come in.
Latest positive rating
Four pets insured and very happy with service
Added a fourth pet to my policy and had to ring to receive multi pet discount. Excellent service from advisor and very happy with the cover offered for the price.
Latest negative rating
A Newborn Baby, Months of Disruption, and Zero Empathy
I never thought I’d be writing a review like this, but our experience has been so upsetting & exhausting that I feel I have to... I never thought I’d be writing a review like this, but our experience has been so upsetting & exhausting that I feel I have to share it & I genuinely hope the CEO, David Hynam, reads this. We had an escape of water in our home in Jan 2026, when our baby daughter was only a few weeks old. From that moment, our family life changed completely. The house has not been functioning properly since then. We have been forced to eat, live, & look after our daughter mainly in our bedroom upstairs for months. At times we were without heating & hot water while trying to care for a newborn. It’s hard to describe how stressful that is when you are already surviving on broken sleep. I also tried my best to prevent further damage. LV appointed a project manager & arranged SOS Leak Detection, but the earliest appointment was still days away. During the wait, the leak spread into other rooms & there were signs of mould on a damp wall. I contacted SOS asking them to attend earlier as we had a one-month-old baby at home & I was worried about the damage getting worse & my baby being near mould. Unfortunately, they couldn’t attend sooner & the leak was only stopped later. We did everything we could, but the delay meant more damage & disruption. The biggest issue now is the flooring reinstatement. LV’s appointed contractor has said a liquid DPM (damp proof membrane) must be applied before the new flooring is laid. Without the DPM, they cannot provide a warranty & they’ve warned it could cause problems. LV’s Complex Claims Team refused to cover the DPM cost, which is around £10,000, saying it is “pre-existing”. We simply do not have £10,000 available. That leaves us stuck: repairs cannot be completed properly, & the stress drags on month after month. What makes this even harder to accept is that we acted in good faith to reduce LV’s costs. We were offered alternative accommodation or hotels because the works were noisy, dusty, & we had dehumidifiers running 24/7. We stayed at home upstairs instead to avoid those costs. We also accepted cheaper options for finishes & carpets, for example choosing Dulux instead of Farrow & Ball even though Farrow & Ball matched the existing paint, & selecting cheaper carpets. We tried to be reasonable & cooperative. But when I raised this, I was told that the savings were “our choice” & would not be considered. The most distressing part of all has been the attitude & lack of empathy from certain staff. I spoke with Jack from the Complex Claims Team on 26/03/26 & I was shocked by how cold & dismissive he was, even after I explained our family situation & how long this has been going on. After that call, I was so stressed that I couldn’t sleep properly. The following morning my head was spinning, I felt dizzy & like vomiting. I had to go out for a long walk just to calm myself down. With a baby at home, that level of stress is the last thing any family needs. When I complained, it took around 2 weeks to receive a response from Penny in customer relations, which only added to the feeling that the longer this drags on, the more pressure it puts on us. Her email also stated: “Jack was right in saying that any saving LV have made by not paying for a rental property shouldn’t necessarily mean that we can off-set that saving or pay the equivalent of what it will cost to replace the DPM.” That response made it feel like my concerns about how we were treated were brushed aside. My daughter is now just over 3 months old, & in a few months she will be crawling on the floor. I cannot accept a solution that risks the floor failing or becoming unsafe, e.g. sharp edges, loose sections, or other defects that could potentially harm her. This is not just about money, it’s about having a safe, functioning home again. I have written directly to the CEO because I believe some staff urgently need better training in empathy, communication, and customer care, especially when families are going through major disruption at home. This has been one of the most stressful periods of our lives. I wouldn’t wish this experience on anyone. Read more Read less
About LV (Liverpool Victoria)
LV= (Liverpool Victoria) is one of the UK's largest investment, protection, in-house advice and retirement specialists.
LV= started out in 1843 as Liverpool Victoria Friendly Society with the aim of helping the community to provide life cover for their families.
LV= provide a range of financial products across personal insurance, protection policies, investments and retirement income solutions.
LV (Liverpool Victoria) at a glance
Reviews for LV (Liverpool Victoria)
Showing 11 of 577 company reviews • Last reviewed within 7 days
Four pets insured and very happy with service
Added a fourth pet to my policy and had to ring to receive multi pet discount. Excellent service from advisor and very happy with the cover offered for the price.
A Newborn Baby, Months of Disruption, and Zero Empathy
I never thought I’d be writing a review like this, but our experience has been so upsetting & exhausting that I feel I have to... I never thought I’d be writing a review like this, but our experience has been so upsetting & exhausting that I feel I have to share it & I genuinely hope the CEO, David Hynam, reads this. We had an escape of water in our home in Jan 2026, when our baby daughter was only a few weeks old. From that moment, our family life changed completely. The house has not been functioning properly since then. We have been forced to eat, live, & look after our daughter mainly in our bedroom upstairs for months. At times we were without heating & hot water while trying to care for a newborn. It’s hard to describe how stressful that is when you are already surviving on broken sleep. I also tried my best to prevent further damage. LV appointed a project manager & arranged SOS Leak Detection, but the earliest appointment was still days away. During the wait, the leak spread into other rooms & there were signs of mould on a damp wall. I contacted SOS asking them to attend earlier as we had a one-month-old baby at home & I was worried about the damage getting worse & my baby being near mould. Unfortunately, they couldn’t attend sooner & the leak was only stopped later. We did everything we could, but the delay meant more damage & disruption. The biggest issue now is the flooring reinstatement. LV’s appointed contractor has said a liquid DPM (damp proof membrane) must be applied before the new flooring is laid. Without the DPM, they cannot provide a warranty & they’ve warned it could cause problems. LV’s Complex Claims Team refused to cover the DPM cost, which is around £10,000, saying it is “pre-existing”. We simply do not have £10,000 available. That leaves us stuck: repairs cannot be completed properly, & the stress drags on month after month. What makes this even harder to accept is that we acted in good faith to reduce LV’s costs. We were offered alternative accommodation or hotels because the works were noisy, dusty, & we had dehumidifiers running 24/7. We stayed at home upstairs instead to avoid those costs. We also accepted cheaper options for finishes & carpets, for example choosing Dulux instead of Farrow & Ball even though Farrow & Ball matched the existing paint, & selecting cheaper carpets. We tried to be reasonable & cooperative. But when I raised this, I was told that the savings were “our choice” & would not be considered. The most distressing part of all has been the attitude & lack of empathy from certain staff. I spoke with Jack from the Complex Claims Team on 26/03/26 & I was shocked by how cold & dismissive he was, even after I explained our family situation & how long this has been going on. After that call, I was so stressed that I couldn’t sleep properly. The following morning my head was spinning, I felt dizzy & like vomiting. I had to go out for a long walk just to calm myself down. With a baby at home, that level of stress is the last thing any family needs. When I complained, it took around 2 weeks to receive a response from Penny in customer relations, which only added to the feeling that the longer this drags on, the more pressure it puts on us. Her email also stated: “Jack was right in saying that any saving LV have made by not paying for a rental property shouldn’t necessarily mean that we can off-set that saving or pay the equivalent of what it will cost to replace the DPM.” That response made it feel like my concerns about how we were treated were brushed aside. My daughter is now just over 3 months old, & in a few months she will be crawling on the floor. I cannot accept a solution that risks the floor failing or becoming unsafe, e.g. sharp edges, loose sections, or other defects that could potentially harm her. This is not just about money, it’s about having a safe, functioning home again. I have written directly to the CEO because I believe some staff urgently need better training in empathy, communication, and customer care, especially when families are going through major disruption at home. This has been one of the most stressful periods of our lives. I wouldn’t wish this experience on anyone. Read more Read less
Products from LV (Liverpool Victoria)
Car insurance
by LV (Liverpool Victoria)LV= are the chosen car insurer for over one million UK drivers. LV= offer a range of cover options from third party only through to fully comprehensive. They also have...
Car insurance
by LV (Liverpool Victoria)LV= are the chosen car insurer for over one million UK drivers. LV= offer a range of cover options from third party only through to fully comprehensive. They also have...
Home insurance
by LV (Liverpool Victoria)LV= offer three levels of home insurance cover: Essentials, Home and Home Plus. Essentials is the most basic cover. LV= Home and Home Plus have additional cover with some optional...
Home insurance
by LV (Liverpool Victoria)LV= offer three levels of home insurance cover: Essentials, Home and Home Plus. Essentials is the most basic cover. LV= Home and Home Plus have additional cover with some optional...
Life Insurance
by LV (Liverpool Victoria)Do you want to find out what life as a LV - Liverpool Victoria life insurance customer is like? Now you can! Read LV - Liverpool Victoria life insurance reviews...
Life Insurance
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Travel Insurance
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Travel Insurance
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Pet Insurance
by LV (Liverpool Victoria)LV - Liverpool Victoria offer pet insurance policies designed to help keep your beloved pet safe and sound. With pet owners understandably wanting to make sure that they choose the...
Pet Insurance
by LV (Liverpool Victoria)LV - Liverpool Victoria offer pet insurance policies designed to help keep your beloved pet safe and sound. With pet owners understandably wanting to make sure that they choose the...
Income Protection
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Income Protection
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Breakdown Insurance
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Breakdown Insurance
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Pension
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Pension
by LV (Liverpool Victoria)LV - Liverpool Victoria pension reviews written by Smart Money People like you. For many of us, our pension is an important part of our financial future. Finding a pension...
Equity Release
by LV (Liverpool Victoria)LV - Liverpool Victoria equity release reviews from our Smart Money People can help you to decide which company you should use to get the best equity release service. With...
Equity Release
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Landlord Insurance
by LV (Liverpool Victoria)Landlord Insurance
by LV (Liverpool Victoria)Motorbike Insurance
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Motorbike Insurance
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Annuity
by LV (Liverpool Victoria)Our LV - Liverpool Victoria annuity reviews can help you to learn more about this annuty product. Before you buy your LV - Liverpool Victoria annuity, take a look at...
Annuity
by LV (Liverpool Victoria)Our LV - Liverpool Victoria annuity reviews can help you to learn more about this annuty product. Before you buy your LV - Liverpool Victoria annuity, take a look at...
Liability Insurance
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Liability Insurance
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Lifetime Mortgage
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Lifetime Mortgage
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