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LV (Liverpool Victoria) reviews

LV - Liverpool Victoria Logo
Rated Good 3.80/5

LV (Liverpool Victoria) reviews

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Unverified business
Last reviewed within 7 days

Review summary

People rate this company as Good based on 568 product reviews

Average score of 3.80/5
5 star
62%
4 star
16%
3 star
3%
2 star
1%
1 star
18%
Reviews for LV (Liverpool Victoria) have trended negatively over the past 90 days

Latest positive rating

4/5

Hundreds cheaper than SAGA

Significantly cheaper than SAGA used previously by hundreds of pounds. Cannot vouch for claims performance having not made one. Hence lower ratings but impressed otherwise.

{"display":"Wile E Cayote","full_name":"Wile E Cayote","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Car insurance
Wile E Cayote 8th September 2025

Latest negative rating

1/5

Avoid this insurance company like the plague

Call handlers are are no help. the loss adjuster are no help you can’t get hold of them they are always on holiday or sick.... Call handlers are are no help. the loss adjuster are no help you can’t get hold of them they are always on holiday or sick. And the company that is assigned to dealing with putting your home back together are third class builders. Clueless Read more Read less

{"display":"Bazzza","full_name":"Bazzza","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Home insurance
Bazzza 16th September 2025

About LV (Liverpool Victoria)

LV= (Liverpool Victoria) is one of the UK's largest investment, protection, in-house advice and retirement specialists.

LV= started out in 1843 as Liverpool Victoria Friendly Society with the aim of helping the community to provide life cover for their families.

LV= provide a range of financial products across personal insurance, protection policies, investments and retirement income solutions.

LV (Liverpool Victoria) at a glance

Reviews for LV (Liverpool Victoria)

Showing 11 of 568 company reviews Last reviewed within 7 days

Avoid this insurance company like the plague

Home insurance 16th September 2025

Call handlers are are no help. the loss adjuster are no help you can’t get hold of them they are always on holiday or sick.... Call handlers are are no help. the loss adjuster are no help you can’t get hold of them they are always on holiday or sick. And the company that is assigned to dealing with putting your home back together are third class builders. Clueless Read more Read less

Rated Terrible 1/5
Read more product reviews

Poor service,, would not pay out on pet insurance,to...

Pet Insurance 13th September 2025

Poor service,, would not pay out on pet insurance,took forever to get to the point of not paying out,used every trick in the book not to pay

Rated Terrible 1/5
Read more product reviews
  • 1/5

    Waste of Money, Use Animal Friends

    Called.to check on a claim made for my dog, for a lump biopsy, Lv rejected the claim because he had a lump on his back... Called.to check on a claim made for my dog, for a lump biopsy, Lv rejected the claim because he had a lump on his back in 2023 that turned out to be a spot, and a lump in 2017 which disappeared and didn't make him sick in any way, so 2 completely benign and unrelated lumps from years previously, this lump resulted in him being PTS last Saturday, so was a new and serious symptom, paying my insurance was pointless, because we couldn't have afforded the 3k for surgery and we now know Lv would have refused to pay it Read more Read less

    {"display":"Claire F","full_name":"Claire F","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet Insurance
    Claire F 13th September 2025
  • 1/5

    Extremely poor and uncaring experience.

    Having hd my phone stolen , LV doubled the premium after I paid a £200 excess.They were very unhelpful and refused to be swayed. This... Having hd my phone stolen , LV doubled the premium after I paid a £200 excess.They were very unhelpful and refused to be swayed. This happened when the policy was due to be renewed only 10 days later, we questioned if this would occur and were told it would definitely not...then it did. Oh and while they deliberated the policy expired and we were not covered..but they didn't mention that !! Read more Read less

  • 1/5

    Avoid LV Landlord Insurance - not fit for purpose

    Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental... Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damage, vandalism and theft by your tenants covered as standard’ ‘Your legal liability as a landlord covered up to £5m’ I had awful tenants who left the property damage and vandalised. The damage exceeded the security deposit by £1000. LV refused to pay out as; Rustam Hussain, customer relations adviser, closed my case as I couldn't prove the damage happened on one day, the previous tenants were un-cooperative with their investigation and the tenants caused the damage. As it was clear LV were going to avoid paying out I made inquiries about using the legal cover, which i had bought as an optional extra. I was asked to sign an engagement letter to say I would be responsible for up to £7000. This exceeds the amount you can claim in Small Claims Court. I would advise anyone not to use LV. I have now had to open a case with the Financial Ombudsman. Read more Read less

    {"display":"Becca","full_name":"Becca","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Becca 8th September 2025
  • 4/5

    Hundreds cheaper than SAGA

    Significantly cheaper than SAGA used previously by hundreds of pounds. Cannot vouch for claims performance having not made one. Hence lower ratings but impressed otherwise.

    {"display":"Wile E Cayote","full_name":"Wile E Cayote","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Wile E Cayote 8th September 2025
  • 5/5

    Really helpful and much better value than Petplan, f...

    Really helpful and much better value than Petplan, for an even better coverage!

    {"display":"Lucy C","full_name":"Lucy C","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet Insurance
    Lucy C 7th September 2025
  • 5/5

    Brilliant home insurance and helpful team!

    Brilliant home insurance and helpful team! Easy to contact by phone and some information available on my online account too.

    {"display":"Lucy C","full_name":"Lucy C","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Lucy C 7th September 2025
  • 5/5

    5* customer service

    Always easy to contact a real person, and they are always friendly and helpful. A big part of the reason we’ve chosen to stay with... Always easy to contact a real person, and they are always friendly and helpful. A big part of the reason we’ve chosen to stay with them for many years. I have moved away occasionally for price reasons but always come back Read more Read less

    {"display":"Lucy C","full_name":"Lucy C","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Lucy C 7th September 2025
  • 4/5

    From 5 companies LV Offered not the cheapest but the...

    From 5 companies LV Offered not the cheapest but the best cover

    {"display":"Danny","full_name":"Danny","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Danny 7th September 2025
  • 4/5

    LV are really good, it's the prices that are rising...

    LV are really good, it's the prices that are rising that prevent a higher rating

    {"display":"A","full_name":"A","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    A 5th September 2025

    Products from LV (Liverpool Victoria)

    Showing products offered by LV (Liverpool Victoria)

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