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LV (Liverpool Victoria): Home insurance reviews

Name: Home insurance
Rating: 3.99 (148 reviews)

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3.99

Based on 148 reviews, last reviewed 2nd Sep 2026

600% increase in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

51%

19%

26%

Latest highest rating:

5

I've had home insurance with LV continuously for man... I've had home insurance with LV continuously for many years. At renewal, their premium is always competitive. Reviewed on: 2nd September 2026

Latest lowest rating:

1

A Newborn Baby, Months of Disruption, and Zero Empathy I never thought I’d be writing a review like this, but our experience has been so upsetting & exhausting that I feel I have to share it & I genuinely ... Read more Reviewed on: 17th April 2026

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About this product

LV= offer three levels of home insurance cover: Essentials, Home and Home Plus.

Essentials is the most basic cover. LV= Home and Home Plus have additional cover with some optional extras included as standard including accidental damage and locks and keys replacement. You can get a quote for LV= home insurance online.

LV= home insurance reviews help you find out what it’s really like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Home insurance reviews (148)

I've had home insurance with LV continuously for man...

I've had home insurance with LV continuously for many years. At renewal, their premium is always competitive. Reviewed on: 2nd September 2026

Excellent Value for Money

I have a couple of policies with LV and in my experience they have been very efficient, they keep you informed of what is happening and offer good value for money. Reviewed on: 20th August 2026

Everytime I need to add something to my contents ins...

Everytime I need to add something to my contents insurance, it's hassle free. I always get a helpful, knowledgeable cluster service representative. Reviewed on: 20th August 2026

good experience

Friendly and clear communication Reviewed on: 20th August 2026

In my experience LV don't automatically raise renewa...

In my experience LV don't automatically raise renewal premiums, unlike almost all other insurance providers I've dealt with. Reviewed on: 19th August 2026

Always been great service & great value.

Always been great service & great value. Reviewed on: 13th August 2026

A Newborn Baby, Months of Disruption, and Zero Empathy

I never thought I’d be writing a review like this, but our experience has been so upsetting & exhausting that I feel I have to share it & I genuinely hope the CEO, David Hynam, reads this. We had an escape of water in our home in Jan 2026, when our baby daughter was only a few weeks old. From that moment, our family life changed completely. The house has not been functioning properly since then. We have been forced to eat, live, & look after our daughter mainly in our bedroom upstairs for months. At times we were without heating & hot water while trying to care for a newborn. It’s hard to describe how stressful that is when you are already surviving on broken sleep. I also tried my best to prevent further damage. LV appointed a project manager & arranged SOS Leak Detection, but the earliest appointment was still days away. During the wait, the leak spread into other rooms & there were signs of mould on a damp wall. I contacted SOS asking them to attend earlier as we had a one-month-old baby at home & I was worried about the damage getting worse & my baby being near mould. Unfortunately, they couldn’t attend sooner & the leak was only stopped later. We did everything we could, but the delay meant more damage & disruption. The biggest issue now is the flooring reinstatement. LV’s appointed contractor has said a liquid DPM (damp proof membrane) must be applied before the new flooring is laid. Without the DPM, they cannot provide a warranty & they’ve warned it could cause problems. LV’s Complex Claims Team refused to cover the DPM cost, which is around £10,000, saying it is “pre-existing”. We simply do not have £10,000 available. That leaves us stuck: repairs cannot be completed properly, & the stress drags on month after month. What makes this even harder to accept is that we acted in good faith to reduce LV’s costs. We were offered alternative accommodation or hotels because the works were noisy, dusty, & we had dehumidifiers running 24/7. We stayed at home upstairs instead to avoid those costs. We also accepted cheaper options for finishes & carpets, for example choosing Dulux instead of Farrow & Ball even though Farrow & Ball matched the existing paint, & selecting cheaper carpets. We tried to be reasonable & cooperative. But when I raised this, I was told that the savings were “our choice” & would not be considered. The most distressing part of all has been the attitude & lack of empathy from certain staff. I spoke with Jack from the Complex Claims Team on 26/03/26 & I was shocked by how cold & dismissive he was, even after I explained our family situation & how long this has been going on. After that call, I was so stressed that I couldn’t sleep properly. The following morning my head was spinning, I felt dizzy & like vomiting. I had to go out for a long walk just to calm myself down. With a baby at home, that level of stress is the last thing any family needs. When I complained, it took around 2 weeks to receive a response from Penny in customer relations, which only added to the feeling that the longer this drags on, the more pressure it puts on us. Her email also stated: “Jack was right in saying that any saving LV have made by not paying for a rental property shouldn’t necessarily mean that we can off-set that saving or pay the equivalent of what it will cost to replace the DPM.” That response made it feel like my concerns about how we were treated were brushed aside. My daughter is now just over 3 months old, & in a few months she will be crawling on the floor. I cannot accept a solution that risks the floor failing or becoming unsafe, e.g. sharp edges, loose sections, or other defects that could potentially harm her. This is not just about money, it’s about having a safe, functioning home again. I have written directly to the CEO because I believe some staff urgently need better training in empathy, communication, and customer care, especially when families are going through major disruption at home. This has been one of the most stressful periods of our lives. I wouldn’t wish this experience on anyone. Reviewed on: 17th April 2026

Buildings and Contents Insurance Signup

I have recently taken out a Buildings and Contents Insurance policy. The online quotation experience was straightforward and there were a decent number of supplementary elements that the purchaser could elect to customise their personal insurance package with if so desired/required. Reviewed on: 19th September 2025

Avoid this insurance company like the plague

Call handlers are are no help. the loss adjuster are no help you can’t get hold of them they are always on holiday or sick. And the company that is assigned to dealing with putting your home back together are third class builders. Clueless Reviewed on: 16th September 2025

Extremely poor and uncaring experience.

Having hd my phone stolen , LV doubled the premium after I paid a £200 excess.They were very unhelpful and refused to be swayed. This happened when the policy was due to be renewed only 10 days later, we questioned if this would occur and were told it would definitely not...then it did. Oh and while they deliberated the policy expired and we were not covered..but they didn't mention that !! Reviewed on: 11th September 2025

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