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LV (Liverpool Victoria): Car insurance reviews

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4.06

Based on 330 reviews, last reviewed 13th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (330)

Good value

Great customer care and really put the customer first. Saved a but by going to a multi car policy Reviewed on: 16th July 2020

Would recommend

Have been a customer for a few years and they have always been easy to reach when needed and helpful. Quotes are often cheaper than competitors. Have just discovered their covid hardship fund which I think shows they are a caring company Reviewed on: 16th July 2020

Excellent insurance

iv been with LV insurance a few years now.. and I have always found there customer service brilliant, they are very helpful and quick at making any changes om your policy when asked, so far i have found LV one of the cheapest insurance companys out their compared to others on the market. I like the way they email your insurance documents over to you its qucik easy and convenient. These are the best in the market for insurance policys. Reviewed on: 16th July 2020

No fuss.

Good price, good phone service, no fuss. Reviewed on: 14th July 2020

Have used this company for over 30 Years !

Always very efficient staff and service. Reviewed on: 14th July 2020

Great!

Great service and good price, very friendly on the phone! Reviewed on: 14th July 2020

Inconsiderate re Covid 19

Since the beginning of the lock down period my car has not been used. LV have given nothing whatsoever back against the policy. Reviewed on: 14th July 2020

99% Perfect

Never any problems with LV car insurance but to improve to 100% perfect they should automatically reduce the annual premium just enough so as to prevent us from searching for a cheaper renewal price. Reviewed on: 13th July 2020

Car Insurance

Had a renewal quote which was more than last year, but i rang up and discussed the quote, after reducing my annual miles (due to current pandemic), i was able to add breakdown cover and reduce my renewal quote! Brilliant customer service, with good, sound advice and friendly customer service. Reviewed on: 13th July 2020

Helpful

Always very friendly and efficient Reviewed on: 8th July 2020

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