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Aviva: Investments reviews

Name: Investments
Rating: 3.52 (31 reviews)

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3.52

Based on 31 reviews, last reviewed 4th Sep 2026

200% increase in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

32%

19%

3 star

45%

Latest highest rating:

5

Have been with Aviva over 20 years and the performan... Have been with Aviva over 20 years and the performance has been fantastic Reviewed on: 4th September 2026

Latest lowest rating:

1

I got involved with a trading broker who unexpectedl... I got involved with a trading broker who unexpectedly withheld all my funds, preventing me from making any withdrawals. I later filed a report with an... Read more Reviewed on: 4th June 2026

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About this product

Aviva investment reviews from our Smart Money People can help you to get the inside track on what having a portfolio with Aviva is really like. Oh, and if you have experience using Aviva investments, you can write a review too. Smart Money People is the UK's leading financial services review site. Together, we can help us to increase trust and transparency in financial services.

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Aviva Investments reviews (31)

Have been with Aviva over 20 years and the performan...

Have been with Aviva over 20 years and the performance has been fantastic Reviewed on: 4th September 2026

My Workplace Pension and easy to operate and to see...

My Workplace Pension and easy to operate and to see my Investment month by moth with Graphs to returns over my Contributions made over time of conception. Reviewed on: 23rd August 2026

Helpful sympathetic staff on bereavement and quick p...

Helpful sympathetic staff on bereavement and quick pay out of investments and life insurance Reviewed on: 20th August 2026

I got involved with a trading broker who unexpectedl...

I got involved with a trading broker who unexpectedly withheld all my funds, preventing me from making any withdrawals. I later filed a report with an asset retrieval specialist, Kristina Hooper, who assists victims in restitution assets lost to online platforms. With her help, I was able to successfully retrieve my funds. If you’ve experienced a similar issue, you can contact kristina...hooper---- 24----at----gmail.----com She highly recommended. Reviewed on: 4th June 2026

ISA withdrawal

Clear information on app, returns were excellent but slow to go through withdrawal process. Reviewed on: 22nd April 2026

Aviva must be the worst company I have dealt with in...

Aviva must be the worst company I have dealt with in the whole of my 80 years. I have been trying to cash in and close a bond I have held since 1998 since January this year. Blatant lies false promises and poorly trained call handlers who all say something different. Emailed the CEO in desperation but still no money. They are a total disgrace Reviewed on: 25th March 2026

Easy to use website

Straight forward when investing money in isa on the website with clear options. Reviewed on: 6th September 2025

They are a big joke.

They are a big joke. Zero customer service skills. They don’t do what they say they will. You will lose money and hair investing with them Reviewed on: 8th March 2024

Customer service mixed quality and waiting time long

Customer service mixed quality and waiting time long Reviewed on: 26th January 2024

Terrible

They must be one of the worst investment companies in the UK. I have an Isa wrap, and it just seems to lose money. I made more money on the premium bonds Reviewed on: 2nd November 2023

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