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Aviva: Investments reviews

2.66
Based on 25 reviews, last reviewed 6th Sep 2025
No new 5 star reviews
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No new 1 star reviews
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16%
3 star
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4%
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48%

Latest highest rating:

4

Easy to use website Straight forward when investing money in isa on the website with clear options. Reviewed on: 6th September 2025
Janine Lodhia's avatar
Janine Lodhia

Latest lowest rating:

1

They are a big joke. They are a big joke. Zero customer service skills. They don’t do what they say they will. You will lose money and hair investing with them Reviewed on: 8th March 2024
Yvonne's avatar
Yvonne

About this product

Aviva investment reviews from our Smart Money People can help you to get the inside track on what having a portfolio with Aviva is really like. Oh, and if you have experience using Aviva investments, you can write a review too. Smart Money People is the UK's leading financial services review site. Together, we can help us to increase trust and transparency in financial services.

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Aviva Investments reviews (25)

Easy to use website

4
Straight forward when investing money in isa on the website with clear options. Reviewed on: 6th September 2025

They are a big joke.

1
They are a big joke. Zero customer service skills. They don’t do what they say they will. You will lose money and hair investing with them Reviewed on: 8th March 2024

Customer service mixed quality and waiting time long

4
Customer service mixed quality and waiting time long Reviewed on: 26th January 2024

Terrible

1
They must be one of the worst investment companies in the UK. I have an Isa wrap, and it just seems to lose money. I made more money on the premium bonds Reviewed on: 2nd November 2023

recover lost funds

1
This broker is a scam if only I had read about them before going into trade with them. Reviewed on: 28th August 2023

Rubbish

1
We invested in Aviva on the advice of a financial advisor in 2020. Lost £50000. Waiting and hoping market will go up and then we’re going to put the money in a bank account. These people are meant to be professionals what are they doing. Reviewed on: 9th August 2023

rubbish

1
Terrible investment. Aviva rigs it so that they skim the money when you divest it invest over about a week. If you buy and market goes up you don't see the money. If you divest before a crash they claim it takes 3 days to week to see. Guess what you lose. I left money in to see what happens. Lost about 6% in value over a year. Even though market has gone up. Better off the money being in a current account. I wonder what on earth they are doing there. A child would have a better success rate. Reviewed on: 20th July 2023

garbage

1
bad experience aviva makes money for itself not its clients, 3 years of losing monet, i must be dumb, dumb, dumb.....so im voting with my feet.... Reviewed on: 6th July 2023

Loosing money

1
2 years of constant losses. No benefits of having this investment with aviva. Waste of time and money Reviewed on: 23rd February 2023

Why have an Aviva Stocks and Shares ISA?

1
I've managed to log into my Aviva Stocks and Shares ISA account this morning to see that the value has dropped dramatically. Why? Yes, I am very well aware of the recent turmoil in investments, but I cannot see any detail, any charts or anything to give me confidence that Aviva are managing my investment in these challenging times. What a pointless website. Time to move. Reviewed on: 25th November 2022

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