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Aviva: Investments reviews

Name: Investments
Rating: 2.43 (26 reviews)

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2.43

Based on 26 reviews, last reviewed 25th Mar 2026

No new 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

31%

15%

3 star

50%

Latest highest rating:

4

Easy to use website Straight forward when investing money in isa on the website with clear options. Reviewed on: 6th September 2025

Latest lowest rating:

1

Aviva must be the worst company I have dealt with in... Aviva must be the worst company I have dealt with in the whole of my 80 years. I have been trying to cash in and close a bond I have held since 1998 ... Read more Reviewed on: 25th March 2026

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About this product

Aviva investment reviews from our Smart Money People can help you to get the inside track on what having a portfolio with Aviva is really like. Oh, and if you have experience using Aviva investments, you can write a review too. Smart Money People is the UK's leading financial services review site. Together, we can help us to increase trust and transparency in financial services.

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Aviva Investments reviews (26)

Aviva must be the worst company I have dealt with in...

Aviva must be the worst company I have dealt with in the whole of my 80 years. I have been trying to cash in and close a bond I have held since 1998 since January this year. Blatant lies false promises and poorly trained call handlers who all say something different. Emailed the CEO in desperation but still no money. They are a total disgrace Reviewed on: 25th March 2026

Easy to use website

Straight forward when investing money in isa on the website with clear options. Reviewed on: 6th September 2025

They are a big joke.

They are a big joke. Zero customer service skills. They don’t do what they say they will. You will lose money and hair investing with them Reviewed on: 8th March 2024

Customer service mixed quality and waiting time long

Customer service mixed quality and waiting time long Reviewed on: 26th January 2024

Terrible

They must be one of the worst investment companies in the UK. I have an Isa wrap, and it just seems to lose money. I made more money on the premium bonds Reviewed on: 2nd November 2023

recover lost funds

This broker is a scam if only I had read about them before going into trade with them. Reviewed on: 28th August 2023

Rubbish

We invested in Aviva on the advice of a financial advisor in 2020. Lost £50000. Waiting and hoping market will go up and then we’re going to put the money in a bank account. These people are meant to be professionals what are they doing. Reviewed on: 9th August 2023

rubbish

Terrible investment. Aviva rigs it so that they skim the money when you divest it invest over about a week. If you buy and market goes up you don't see the money. If you divest before a crash they claim it takes 3 days to week to see. Guess what you lose. I left money in to see what happens. Lost about 6% in value over a year. Even though market has gone up. Better off the money being in a current account. I wonder what on earth they are doing there. A child would have a better success rate. Reviewed on: 20th July 2023

garbage

bad experience aviva makes money for itself not its clients, 3 years of losing monet, i must be dumb, dumb, dumb.....so im voting with my feet.... Reviewed on: 6th July 2023

Loosing money

2 years of constant losses. No benefits of having this investment with aviva. Waste of time and money Reviewed on: 23rd February 2023

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