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Aviva: Investments reviews

View other Aviva products
2.59
Based on 27 reviews, last reviewed 22nd Apr 2026
No new 5 star reviews
in the past 90 days
100% increase in 1 star reviews
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19%
3 star
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0%
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4%
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47%

Latest highest rating:

4

ISA withdrawal Clear information on app, returns were excellent but slow to go through withdrawal process. Reviewed on: 22nd April 2026
Helen N's avatar
Helen N

Latest lowest rating:

1

Aviva must be the worst company I have dealt with in... Aviva must be the worst company I have dealt with in the whole of my 80 years. I have been trying to cash in and close a bond I have held since 1998 ... Read more Reviewed on: 25th March 2026
Chris A's avatar
Chris A
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About this product

Aviva investment reviews from our Smart Money People can help you to get the inside track on what having a portfolio with Aviva is really like. Oh, and if you have experience using Aviva investments, you can write a review too. Smart Money People is the UK's leading financial services review site. Together, we can help us to increase trust and transparency in financial services.

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Aviva Investments reviews (27)

Great

5
Having never invested before, a Stock and Shares ISA with Wealthify Aviva was an easy, simple and clear route to start investing. With great help from the customer service team and an easy to use webite/app to add, remove and keep track of funds. along with great returns! Reviewed on: 21st January 2020
J's avatar
J

Pension Investment

4
On the advice of my advisor I switched to Aviva due to better /faster service/ request response and better fees. Very good, helpful response to set up internet so I can track investments, however has took 5 months to sort out the tax paid up front when I should not have to, due to level of monthly payment I take. Reviewed on: 5th July 2019
William Harris's avatar
William Harris

Very good

5
Very good very good very good very good Reviewed on: 4th July 2018
Chrism91's avatar
Chrism91

Plan performed well

4
Took out a low risk investment which has performed well. Reviewed on: 9th January 2017
Madelaine McLaughlin's avatar
Madelaine McLaughlin

Great product, Easy to use portal.

5
This is a great platform if you want to see how your portfolio is performing and to check how each fund is managed. Reviewed on: 24th September 2016
Mark Royden Hopkins's avatar
Mark Royden Hopkins

Really love there service

5
I really love how they treat customers and help them investing better and also there service is outstanding. I have been with aviva for more 5 years and I am really pleased with there service. Reviewed on: 22nd June 2016
Khajal's avatar
Khajal

Very good

5
Always good customer service, and a great company to deal with Reviewed on: 28th February 2016
Oliver Bennett's avatar
Oliver Bennett

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