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Aviva: Investments reviews

Name: Investments
Rating: 2.8 (25 reviews)

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2.66

Based on 25 reviews, last reviewed 6th Sep 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

32%

16%

3 star

48%

Latest highest rating:

4

Easy to use website Straight forward when investing money in isa on the website with clear options. Reviewed on: 6th September 2025

Latest lowest rating:

1

They are a big joke. They are a big joke. Zero customer service skills. They don’t do what they say they will. You will lose money and hair investing with them Reviewed on: 8th March 2024

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Aviva investment reviews from our Smart Money People can help you to get the inside track on what having a portfolio with Aviva is really like. Oh, and if you have experience using Aviva investments, you can write a review too. Smart Money People is the UK's leading financial services review site. Together, we can help us to increase trust and transparency in financial services.

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Aviva Investments reviews (25)

Would not waste my money, current account would be worth more now.

My wife and I invested the majority of our savings several years ago with these people. Financial advisor recommended. Retired 2019 intending to take pension 2021 but, admittedly with Covid, hut investments lost money continuously and are still doing so. When millionaires are being made and existing getting to billionaires I wonder what this mult million pound business is really doing, apart from still charging fees and no doubt paying a huge pension to former staff and chief execs. My meagre cash isa is performing far better. Not beating inflation but at least more than invested. And don’t get me started about Aviva Reviewed on: 19th October 2022

AVIVA steals your money!

We have an Investment Bond which has lost thousands of pounds because of very poor investments by AVIVA. AVIVA say they do not give any financial advice but they do when you go to cash in all of the investment by saying, that the investor may lose out as the market goes up and down! They are taking investor's money to keep their business aflot Reviewed on: 30th July 2022

Do not answer their phones!

Been trying to get through to the Pension fund, no one answers the phone ......... just a recorded message and music!!! Obviously need more staff - I haven't got hours / days to waste waiting for them to answer! Appalling Reviewed on: 14th July 2022

Lost money to online investment,

Lost money to online investment, really all I wanted to do was make a safe Cryptocurrency Online investment. To think I was sold the mirage of a wonderful investment with profits, worst part of it all I was being elaborately scammed. Geminihacks dot com got it back for me? Reviewed on: 2nd February 2021

Endowment £20k short & refusing to pay out policy

I had an endowment with Aviva which has finished with a £20k shortfall. Not only do Aviva not care about the shocking performance of their company but they are refusing to pay out the policy & have effectively stolen the money. Despite 4 complaints, a catalogue of phone calls & emails I have made no progress in 10 weeks. This company are a bunch of fraudsters & has the most incompetent & thickest bunch of people working in their customer services. It's impossible to speak to anybody in authority as they are all at home & don't call back as promised. Aviva is full of fraudsters, liars & incompetence, avoid at all costs unless you want your life to be ruined. Reviewed on: 7th September 2020

A very modern company

They are ready for the ever changing insurance space, with technology advances to match the evolving risk landscape. Reviewed on: 18th August 2020

A Company You Can Rely On

I now have multiple products with Aviva - home, car, pension & investment. The reason is that I have always found them to be reliable, obtainable, responsive, professional & competitive. When you contact them by phone, you can quickly get through to the right person who is also empowered to make decisions. The website is easy to navigate and all my policies are viewable under the one convenient MyAviva umbrella. Regarding my investment product, despite the market turmoil created by the pandemic, the value has held up very well. It reacts just as quickly to upward trends as the reverse. Aviva sets the standards that some other companies should seek to match. Reviewed on: 27th July 2020

Aviva Pension

Spoke to Lee Johnstone to inform of my husband's passing and make a claim on his pension. Lee was so helpful and patient, considering I had to go off to find relevant documentation. I kept apologising and he was so reasurring and didn't mind holding. Really appreciate the dedication during this difficult situation the country is currently facing Reviewed on: 26th March 2020

Great

Having never invested before, a Stock and Shares ISA with Wealthify Aviva was an easy, simple and clear route to start investing. With great help from the customer service team and an easy to use webite/app to add, remove and keep track of funds. along with great returns! Reviewed on: 21st January 2020

Pension Investment

On the advice of my advisor I switched to Aviva due to better /faster service/ request response and better fees. Very good, helpful response to set up internet so I can track investments, however has took 5 months to sort out the tax paid up front when I should not have to, due to level of monthly payment I take. Reviewed on: 5th July 2019

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