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Aviva: Investments reviews

Name: Investments
Rating: 3.52 (31 reviews)

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3.52

Based on 31 reviews, last reviewed 4th Sep 2026

200% increase in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

32%

19%

3 star

45%

Latest highest rating:

5

Have been with Aviva over 20 years and the performan... Have been with Aviva over 20 years and the performance has been fantastic Reviewed on: 4th September 2026

Latest lowest rating:

1

I got involved with a trading broker who unexpectedl... I got involved with a trading broker who unexpectedly withheld all my funds, preventing me from making any withdrawals. I later filed a report with an... Read more Reviewed on: 4th June 2026

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About this product

Aviva investment reviews from our Smart Money People can help you to get the inside track on what having a portfolio with Aviva is really like. Oh, and if you have experience using Aviva investments, you can write a review too. Smart Money People is the UK's leading financial services review site. Together, we can help us to increase trust and transparency in financial services.

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Aviva Investments reviews (31)

recover lost funds

This broker is a scam if only I had read about them before going into trade with them. Reviewed on: 28th August 2023

Rubbish

We invested in Aviva on the advice of a financial advisor in 2020. Lost £50000. Waiting and hoping market will go up and then we’re going to put the money in a bank account. These people are meant to be professionals what are they doing. Reviewed on: 9th August 2023

rubbish

Terrible investment. Aviva rigs it so that they skim the money when you divest it invest over about a week. If you buy and market goes up you don't see the money. If you divest before a crash they claim it takes 3 days to week to see. Guess what you lose. I left money in to see what happens. Lost about 6% in value over a year. Even though market has gone up. Better off the money being in a current account. I wonder what on earth they are doing there. A child would have a better success rate. Reviewed on: 20th July 2023

garbage

bad experience aviva makes money for itself not its clients, 3 years of losing monet, i must be dumb, dumb, dumb.....so im voting with my feet.... Reviewed on: 6th July 2023

Loosing money

2 years of constant losses. No benefits of having this investment with aviva. Waste of time and money Reviewed on: 23rd February 2023

Why have an Aviva Stocks and Shares ISA?

I've managed to log into my Aviva Stocks and Shares ISA account this morning to see that the value has dropped dramatically. Why? Yes, I am very well aware of the recent turmoil in investments, but I cannot see any detail, any charts or anything to give me confidence that Aviva are managing my investment in these challenging times. What a pointless website. Time to move. Reviewed on: 25th November 2022

Would not waste my money, current account would be worth more now.

My wife and I invested the majority of our savings several years ago with these people. Financial advisor recommended. Retired 2019 intending to take pension 2021 but, admittedly with Covid, hut investments lost money continuously and are still doing so. When millionaires are being made and existing getting to billionaires I wonder what this mult million pound business is really doing, apart from still charging fees and no doubt paying a huge pension to former staff and chief execs. My meagre cash isa is performing far better. Not beating inflation but at least more than invested. And don’t get me started about Aviva Reviewed on: 19th October 2022

AVIVA steals your money!

We have an Investment Bond which has lost thousands of pounds because of very poor investments by AVIVA. AVIVA say they do not give any financial advice but they do when you go to cash in all of the investment by saying, that the investor may lose out as the market goes up and down! They are taking investor's money to keep their business aflot Reviewed on: 30th July 2022

Do not answer their phones!

Been trying to get through to the Pension fund, no one answers the phone ......... just a recorded message and music!!! Obviously need more staff - I haven't got hours / days to waste waiting for them to answer! Appalling Reviewed on: 14th July 2022

Lost money to online investment,

Lost money to online investment, really all I wanted to do was make a safe Cryptocurrency Online investment. To think I was sold the mirage of a wonderful investment with profits, worst part of it all I was being elaborately scammed. Geminihacks dot com got it back for me? Reviewed on: 2nd February 2021

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