Aviva reviews
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This score is generated using our own unique scoring method. It combines the 1-5 star ratings left by verified reviewers, when those reviews were submitted and other meaningful data from the reviews.
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Aviva reviews
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FCA approved and regulated
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Website is fully compatible with assistive technology
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Manage your account or policy via an app or website
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On-line application and approval process
Review summary
People rate this company as Average based on 1,561 product reviews
Wondering how this rating works?
This score is generated using our own unique scoring method. It combines the 1-5 star ratings left by verified reviewers, when those reviews were submitted and other meaningful data from the reviews.
Across our website, we use the same consistent method and scores which update in real time as new reviews come in.
Aviva’s car insurance scores well for easy online management, competitive pricing, and helpful staff, making it a solid choice for many. However, pensions are a nightmare to access with slow, frustrating service and poor communication. Health and home insurance claims often drag on with poor support, leaving many stressed and disappointed.
Positive themes
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Aviva Car insurance is easy to manage online with competitive prices and friendly service. (10 mentions)
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Aviva’s customer service is often praised for being helpful and polite across many products. (7 mentions)
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Aviva Car insurance offers good value for money and solid coverage options. (6 mentions)
Negative themes
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Aviva Pension service is painfully slow and frustrating when trying to access funds. (6 mentions)
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Aviva Health insurance claims are a stressful maze with poor communication and delays. (6 mentions)
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Aviva Home insurance claims often face delays and poor support causing stress. (5 mentions)
About Aviva
Aviva is a multinational insurance company with headquarters in London.
Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.
Aviva provide a full range of insurance, investment, retirement and health insurance products.
Aviva at a glance
Reviews for Aviva
Showing 11 of 1561 company reviews • Last reviewed within 7 days
A pattern of delay while patients wait
I've had Aviva private medical insurance since July 2025. I've made two significant claims, and both followed the same pattern: delay, missed deadlines and shifting... I've had Aviva private medical insurance since July 2025. I've made two significant claims, and both followed the same pattern: delay, missed deadlines and shifting explanations, while I waited for care I needed. Heart claim. In November 2025 I claimed for chest pain. Aviva approved it on 1 December, then withdrew the approval the next day. In July 2026 it refused the claim, citing an exclusion it had added to my policy based on an incorrect entry in my GP records. It took me nearly a year, a letter from my cardiologist and repeated complaints before Aviva removed the exclusion, backdated to the start of the policy, and authorised the claim on 27 October 2026. Aviva then rejected my complaint and refused any compensation for that year. Eye claim. In October 2026 I asked for authorisation to see an eye specialist and was diagnosed with a cataract that needs surgery. I supplied every document Aviva requested within a week. Aviva then missed every deadline it set itself. Its chat told me it was waiting for my GP four days after my GP had already replied. A 30-minute call gave me no name, no reference and no date, just "we've gone back to your GP with more questions". Four weeks on, I still have no decision and can't book surgery while my sight gets worse. Each time, the burden falls on the patient to chase, prove and escalate, while the clock runs. If you are choosing health insurance, look elsewhere. Read more Read less
Warning ! This may save you from severe stress.
Warning ! Do not take out any home insurance with Aviva /or UK digital online, this would include car insurance ! They outsource "ARC LEGAL"... Warning ! Do not take out any home insurance with Aviva /or UK digital online, this would include car insurance ! They outsource "ARC LEGAL" as there cronies to decline for legal expenses / or other, insurers use them inc direct line/ LV etc,they will not pay out on valid or genuine claims. The insurance home policy Aviva is not worth the paper its written on, they encourage legal fees ! we have full no claims history/car included and had both with them. ! Our freehold home has gone past the risk factor as 90,000 / 100.00 legal fees declined to fight our case! What was included/paid for ! Do not forget who pays there wages, both parties are running a business in order to profit on the expense of the consumer ! look at the stats millions , ! YOU ! Aviva appoint arc legal as there delegate, [ a trusted supplier they say ! this is a joke ! ] to make decisions. You are not the client ! Aviva are in this case ! As with many other insurers Aviva is the primary insurer and is responsible for selling you the policy/and legal expenses. So if Aviva agree with arc legal are the chosen delegate, then they must be aiding and abetting the final decision, which we can assume as fraud or obtaining money by deception, [ old school] ! is this legal? Dont ask them! Ask the CEO of Aviva , Amanda Blanc DBE . i cancelled all car polices / home insurance and now realized Aviva are taking over from greenflag breakdown cover ! oh dear , so cancelled them to! My advice, dont insure with Aviva car / or home , if you pick home/car insurance, enquiries -who does there legal expenses?, or if Mr arc is associated with them? do not trust, -[trust pilot as they write there own reviews]. Importantly if you have suffered the above, contact the FCA / FOS they must have that much paperwork on these, and other cases ,that they cannot see out of the office windows, this company together with there associates should be shut down by the regulator, so my advice again , stop feeding there habits, hope been of help, thank you for reading the essay. Read more Read less
Products from Aviva
Car insurance
by AvivaAviva provides award-winning car insurance for UK customers. Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is...
Car insurance
by AvivaAviva provides award-winning car insurance for UK customers. Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is...
Home insurance
by AvivaThe Aviva Signature home insurance policy combines buildings and contents cover. Aviva Signature home insurance replaces damaged items with new ones, or pays for them to be restored, repaired or...
Home insurance
by AvivaThe Aviva Signature home insurance policy combines buildings and contents cover. Aviva Signature home insurance replaces damaged items with new ones, or pays for them to be restored, repaired or...
Pension
by AvivaAviva offer a self-invested personal pension (SIPP). There are five ways to invest in the Aviva SIPP. You can decide between the Universal Retirement Fund, a ready-made fund or choose...
Pension
by AvivaAviva offer a self-invested personal pension (SIPP). There are five ways to invest in the Aviva SIPP. You can decide between the Universal Retirement Fund, a ready-made fund or choose...
Health insurance
by AvivaAviva health insurance helps pay for private medical care for short-term injuries or illnesses. You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire...
Health insurance
by AvivaAviva health insurance helps pay for private medical care for short-term injuries or illnesses. You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire...
Life insurance
by AvivaThe Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time. You choose the length of cover you need up to...
Life insurance
by AvivaThe Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time. You choose the length of cover you need up to...
Travel insurance
by AvivaAviva Signature travel insurance covers you for up to £10m for illness and injury. Cover is available for annual multi-trips and single trips. You can tailor your Aviva Signature travel...
Travel insurance
by AvivaAviva Signature travel insurance covers you for up to £10m for illness and injury. Cover is available for annual multi-trips and single trips. You can tailor your Aviva Signature travel...
Investments
by AvivaAviva investment reviews from our Smart Money People can help you to get the inside track on what having a portfolio with Aviva is really like. Oh, and if you...
Investments
by AvivaAviva investment reviews from our Smart Money People can help you to get the inside track on what having a portfolio with Aviva is really like. Oh, and if you...
Annuity
by AvivaAt Smart Money People, we collect Aviva Annuity reviews from customers like you. If you're thinking of getting an Aviva Annuity check out our reviews, or if you're an existing...
Annuity
by AvivaAt Smart Money People, we collect Aviva Annuity reviews from customers like you. If you're thinking of getting an Aviva Annuity check out our reviews, or if you're an existing...
Pet Insurance
by AvivaAviva offer pet insurance policies designed to help keep your beloved pet safe and sound. With pet owners understandably wanting to make sure that they choose the best pet insurance...
Pet Insurance
by AvivaAviva offer pet insurance policies designed to help keep your beloved pet safe and sound. With pet owners understandably wanting to make sure that they choose the best pet insurance...
Business Insurance
by AvivaAviva business insurance reviews can help you to find out what other businesses think about having an insurance policy with Aviva is like. How easy to understand are the policy...
Business Insurance
by AvivaAviva business insurance reviews can help you to find out what other businesses think about having an insurance policy with Aviva is like. How easy to understand are the policy...
Aviva Save
by Aviva
Aviva Save
by Aviva
Landlord Insurance
by AvivaAt Smart Money People, we collect Aviva Landlord Insurance reviews from customers like you. If you're thinking of getting Aviva Landlord Insurance check out our reviews, or if you're an...
Landlord Insurance
by AvivaAt Smart Money People, we collect Aviva Landlord Insurance reviews from customers like you. If you're thinking of getting Aviva Landlord Insurance check out our reviews, or if you're an...
Lifetime Mortgage
by Aviva
Lifetime Mortgage
by Aviva
Van Insurance
by AvivaFor many van owners, their van is used for everday driving as well as work, meaning that choosing the best van insurance to keep it on the road is essential....
Van Insurance
by AvivaFor many van owners, their van is used for everday driving as well as work, meaning that choosing the best van insurance to keep it on the road is essential....
Motorbike Insurance
by AvivaAviva motorbike insurance reviews can help motorcyclists like you to find the best motorbike insurance provider. Take a look at our Aviva motorbike insurance reviews to find out what being...
Motorbike Insurance
by AvivaAviva motorbike insurance reviews can help motorcyclists like you to find the best motorbike insurance provider. Take a look at our Aviva motorbike insurance reviews to find out what being...
Liability Insurance
by AvivaAt Smart Money People, we collect Aviva Liability Insurance reviews from customers like you. If you're thinking of getting Aviva Liability Insurance check out our reviews, or if you're an...
Liability Insurance
by AvivaAt Smart Money People, we collect Aviva Liability Insurance reviews from customers like you. If you're thinking of getting Aviva Liability Insurance check out our reviews, or if you're an...
Find and Combine
by AvivaPensions tracing and checking service
Find and Combine
by AvivaPensions tracing and checking service
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