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Aviva reviews

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Rated Average 3.04/5

Aviva reviews

Unverified business Last reviewed within 7 days
  • FCA approved and regulated
    FCA approved and regulated
  • Website is fully compatible with assistive technology
    Website is fully compatible with assistive technology
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Average based on 1,398 product reviews

Average score of 3.04/5
5 star
42%
4 star
18%
3 star
4%
2 star
2%
1 star
34%
Reviews for Aviva have trended positively over the past 90 days

Aviva Car Insurance scores well for value and easy renewals with helpful phone support and a user-friendly app. However, their health insurance claims and pension services often frustrate with slow responses and poor communication. Home insurance claims also face delays and low settlements causing stress for many.

Positive themes

  • Aviva Car Insurance offers great value and competitive renewal prices.
  • Aviva's customer service is generally helpful and polite on the phone.
  • Aviva's website and app are user-friendly and make managing policies easy.

Negative themes

  • Aviva's health insurance claims process is slow and frustrating with poor phone support.
  • Aviva pension services are slow with poor communication and delayed payments.
  • Aviva home insurance claims often face delays and low payouts causing stress.
Summarised by AI
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About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Contact details

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Reviews for Aviva

Showing 11 of 1398 company reviews Last reviewed within 7 days

Its a scam beware

Car insurance 9th May 2026

I chose Aviva expecting peace of mind, especially with comprehensive car insurance, but my experience has been the complete opposite. After having an accident—which was... I chose Aviva expecting peace of mind, especially with comprehensive car insurance, but my experience has been the complete opposite. After having an accident—which was already stressful enough—I expected support, efficiency, and clear communication. Instead, it has now been over three months, and my car has still not been collected for repair, my claim appears to be endlessly “under validation,” and I have not been provided with a courtesy car. The lack of communication has been incredibly frustrating. Every time I call, I seem to get a different explanation or another excuse for the delay. It genuinely feels like the process is being unnecessarily dragged out rather than resolved. The whole point of paying for comprehensive insurance is to have support when something goes wrong. Instead, I’ve been left stranded, forced to spend significant money on Uber and alternative transport just to manage day-to-day life. I understand that claims need to be investigated properly, but leaving a customer without progress, without transport, and without clear answers for this long is simply unacceptable. Based on my personal experience, I would strongly advise others to think carefully before choosing this insurer. Read more Read less

Rated Terrible 1/5
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I had purchased car insurance from this company for...

Car insurance 8th May 2026

I had purchased car insurance from this company for over 5 years,duiing which time I was involved in two accidents caused by other parties.I was... I had purchased car insurance from this company for over 5 years,duiing which time I was involved in two accidents caused by other parties.I was generally satissfied with the claims results obtained by this company. The reason I left was due to the price increase snd the lack of discounts for long-term customers.But I appreciated their service quality. Read more Read less

Rated Good 4/5
Read more product reviews
  • 1/5

    Terrible Customer Service

    After having motor Insurance for the past 13months I wanted to change my car for a new one. Identical car apart from being a Manufacturer... After having motor Insurance for the past 13months I wanted to change my car for a new one. Identical car apart from being a Manufacturer Special Edition which is recognised on all Insurance companies as its been out nearly a year now. Tried doing it online (No) tried Chat Bot (NO) Tried Live Chat (NO) live chat then gave me a telephone number. After a ten minute wait Computer says no cannot underwrite that one. Car is a Lexus LBX (Nothing Special). Have found this company OK on price but when you actually want to talk to someone it's nigh on impossible. I wonder what would happen if you had a claim. Then took me 2 hours to arrange elsewhere. Not even an apology all I got was we won't charge you for cancelling . Read more Read less

  • 4/5

    ISA withdrawal

    Clear information on app, returns were excellent but slow to go through withdrawal process.

    {"display":"Helen N","full_name":"Helen N","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Investments
    Helen N 22nd April 2026
  • 5/5

    Very good insurance, although having to pay for extr...

    Very good insurance, although having to pay for extras wasn't great. The rest was a pleasure, including their carbon offseting scheme.

    {"display":"Valmed","full_name":"Valmed","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Valmed 17th April 2026
  • 5/5

    Very professional pension team

    team dealing with my pension are very experienced and professional. their charges for providing service is reasonable

    {"display":"Awat ram","full_name":"Awat ram","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Awat ram 17th April 2026
  • 5/5

    Easy to change coverage

    I added some extra coverage to my policy, the process was easy and the switchover from my old policy went through with no issues, it's good value for money.

    {"display":"Fraser","full_name":"Fraser","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Health insurance
    Fraser 16th April 2026
  • 5/5

    Good service Aviva car insurance

    Good service and easy to understand the terms and conditions

  • 5/5

    Very very helpful, helped me step by step and they d...

    Very very helpful, helped me step by step and they did not disappoint. The advisor was very helpul pateinxet. I would definitely recommend

    {"display":"Aiysha A","full_name":"Aiysha A","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Aiysha A 16th April 2026
  • 5/5

    During my recent experience with Aviva I have found...

    During my recent experience with Aviva I have found them very helpful and caring. They have been very transparent and have delivered on everything they have said they would.

  • 5/5

    AVIVA SIPP

    I have an SIPP which is supported by my financial adviser. The online portal is easy to use and offers good choices of ETFS

    {"display":"Neil ","full_name":"Neil ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Neil 16th April 2026

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