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Aviva reviews

Aviva Logo
Rated Average 3.00/5

Aviva reviews

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Unverified business
Last reviewed within 7 days

Review summary

People rate this company as Average based on 1,279 product reviews

Average score of 3.00/5
5 star
42%
4 star
18%
3 star
4%
2 star
2%
1 star
34%
Reviews for Aviva have trended negatively over the past 90 days

Latest positive rating

5/5

Aviva Life Insurance Review

This life insurance company offers a range of policy options tailored to meet different customer needs, including term life, whole life, and universal life insurance.... This life insurance company offers a range of policy options tailored to meet different customer needs, including term life, whole life, and universal life insurance. The application process is generally straightforward, and customer service is responsive and helpful. Premium rates are competitive, and the company maintains a solid reputation for reliability and trustworthiness in the industry. Read more Read less

{"display":"Lewis","full_name":"Lewis","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Life Insurance
Lewis 20th April 2025

Latest negative rating

1/5

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About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Reviews for Aviva

Showing 11 of 1279 company reviews Last reviewed within 7 days

Just time wester 00000 star Kdhjjdjhsjkabvsbnsnsn rb...

Travel Insurance 1st May 2025

Just time wester 00000 star Kdhjjdjhsjkabvsbnsnsn rbhirkwvvz kzjxbvsvzjjxjfbkfuhefahueovsyzaveidovsnsisbrhirhebisbbdjrobsiwbeiosgwvejrujdinsbzhjskrnduhsvrvodilfnjsiakksjsbdbjsiebhsjsjskbsdhydbnsksnlapjwhejshjahs

Rated Terrible 1/5
Read more product reviews

Aviva is Useless at Providing

Health Insurance 28th April 2025

Aviva is a unless! When you actually need help, all you get is endless waiting, pointless admin, and zero support. I urgently needed to see... Aviva is a unless! When you actually need help, all you get is endless waiting, pointless admin, and zero support. I urgently needed to see a specialist — that's what private insurance is for, right? After nearly an hour on hold, I was told I needed my GP signature, even though it’s a three-week wait. an Aviva digital GP gave me a referral the next day, but Aviva still blocked me. They are quick to collect premiums but vanish when it’s time to deliver. Avoid Aviva if you value your health, your time, or your sanity. Hashtags: #AvivaFail #PrivateHealthScam #AvivaInsurance #CustomerServiceFail #HealthInsuranceScam #AvoidAviva #HealthcareNightmar Read more Read less

Rated Terrible 1/5
Read more product reviews
  • 1/5

    Are Aviva literally the worst provider?

    Since being opted into AVIVA pensions I've barely ever been able to access my pot and each time I have it's required a lengthy phone... Since being opted into AVIVA pensions I've barely ever been able to access my pot and each time I have it's required a lengthy phone call despite having all my account details and access to their app on playstore (which apparently I'm not entitled to use). Each time I attempt to login online they tell me my details are incorrect (turns out they change them every 6 months). Each time to try to reset my detail via email no email arrives in my email box (spam or otherwise). I work all day mon-fri (AVIVA are also closed on weekends). I don't get how this company can operate, they are just so difficult to work with. I just can't access my money. Read more Read less

    {"display":"KW","full_name":"KW","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1211975.png"}}'s avatar
    Pension
    KW 26th April 2025
  • 1/5

    12 days later and still waiting for docusign docume...

    12 days later and still waiting for docusign document to come through (should be max of 5 days), Aviva confirmed it is there fault. they... 12 days later and still waiting for docusign document to come through (should be max of 5 days), Aviva confirmed it is there fault. they are now informing me that they have got everything from their different departments 2 days ago but still no Docusign Email Read more Read less

    {"display":"Peter M","full_name":"Peter M","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Peter M 24th April 2025
  • 5/5

    Aviva Life Insurance Review

    This life insurance company offers a range of policy options tailored to meet different customer needs, including term life, whole life, and universal life insurance.... This life insurance company offers a range of policy options tailored to meet different customer needs, including term life, whole life, and universal life insurance. The application process is generally straightforward, and customer service is responsive and helpful. Premium rates are competitive, and the company maintains a solid reputation for reliability and trustworthiness in the industry. Read more Read less

    {"display":"Lewis","full_name":"Lewis","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Life Insurance
    Lewis 20th April 2025
  • 5/5

    Managing my pension pot very well

    Managing my pension pot very well with regular updates and advice as to whether I have enough invested in order to retire.

    {"display":"Zoe","full_name":"Zoe","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Zoe 18th April 2025
  • 5/5

    Traditional and basic

    Great company. They have many services and their size offers security and trust. Most functions need to be done by phone as their online services... Great company. They have many services and their size offers security and trust. Most functions need to be done by phone as their online services are limited only viewing the account is available. Read more Read less

    {"display":"Andreas K","full_name":"Andreas K","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Andreas K 16th April 2025
  • 1/5

    Hospital charged me a fortune, it was like a fraud,...

    Hospital charged me a fortune, it was like a fraud, Aviva didn't provide the requested information, proof of payments they did, invoices from the hospital... Hospital charged me a fortune, it was like a fraud, Aviva didn't provide the requested information, proof of payments they did, invoices from the hospital they received, they just do not want to really help you. They make you jump through so many hoops, I've phoned many times and it's always a bad experience. If it wasn't for my work i wouldn't have used them, now i need to pay about 1000k in total for just a simple health issue i had, cash back companies, are far better than Aviva. Read more Read less

    {"display":"Nick","full_name":"Nick","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1178686.png"}}'s avatar
    Health Insurance
    Nick 14th April 2025
  • 1/5

    Ignored, denied, any excuse not to help you.

    Ignored, denied, any excuse not to help you. They make you jump through so many hoops, I've phoned them very confused about the delays and... Ignored, denied, any excuse not to help you. They make you jump through so many hoops, I've phoned them very confused about the delays and all the repeated questions and ended up hanging up in tears because it was so stressful. My work pay for my policy but I've cancelled it today because my NHS GP is far more helpful and quicker to respond. This company should be ashamed of themselves. Read more Read less

  • 1/5

    Beware these sharks

    Since my father's passing in November 2024 I have been trying to get the remainder of his annuity with Aviva paid into my mother's account,... Since my father's passing in November 2024 I have been trying to get the remainder of his annuity with Aviva paid into my mother's account, as stated on their policy document. As my mother is an 88 year old with dementia and is incapable of managing her own affairs it has become my responsibility to follow these types of issues up for her, which I am glad to do. Having completed all necessary forms and documents by mid December my case made no progress. Numerous emails were sent and many phone calls made to the relevant teams and each time I was told that the documentation had not been received. In the end I must have sent the same file electronically at least 6 times. By January 2025 no progress had been made so I was forced to make a complaint to Aviva. I was told in February that the documentation had been found but that one of the documents, a bank statement, was not detailed enough. I subsequently provided Aviva with a more detailed bank statement and was told by them that all documentation was complete and that my mother would start receiving the pension from 4th April and that I would receive a certification letter confirming this on 8th April. Needless to say, neither of these things transpired. The onlly communication I have received from Aviva was on 8th April to tell me that my complaint was still being investigated and I should here from them after another 10 working days. Having made another three phone calls in as many days my case is still no further forward and each Aviva representative I speak to fobbs me off with statements like " I will look into it for you " or "your case is being investigated by someone higher up." This all sounds very similar to the majority of reviews I have read about Aviva on this and other platforms unfortunately. I have now made an official complaint to the Financial Ombudsman. I have tried being patient and polite in my dealings with Aviva but I feel I have reached the end of my tether. My gut feeling is that they and possibly other similar providers spin these types of claims out for as long as they possibly can in order that your loved one's money stays in their accounts earning as much interest for their shareholders as it can and that eventually you will give up. Read more Read less

    {"display":"simon e","full_name":"simon e","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Annuity
    simon e 10th April 2025
  • 5/5

    Claim response

    Helpful sorted all aspects of accident

    {"display":"Hatim","full_name":"Hatim","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Hatim 2nd April 2025

    Products from Aviva

    Showing products offered by Aviva

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