Paid advertisement
Smart Money People Logo
Newsletter
Own this company?
Share this page

Aviva reviews

Aviva Logo
Rated Good • 3.53/5

Aviva reviews

Unverified business Last reviewed within 7 days
  • FCA approved and regulated
    FCA approved and regulated
  • Website is fully compatible with assistive technology
    Website is fully compatible with assistive technology
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Good based on 1,557 product reviews

Average score of 3.53/5
5 star
44%
4 star
17%
3 star
4%
2 star
2%
1 star
33%
Reviews for Aviva have trended positively over the past 90 days

Aviva’s car insurance scores well for easy online management, competitive pricing, and helpful staff, making it a solid choice for many. However, pensions are a nightmare to access with slow, frustrating service and poor communication. Health and home insurance claims often drag on with poor support, leaving many stressed and disappointed.

Positive themes

  • Aviva Car insurance is easy to manage online with competitive prices and friendly service. (10 mentions)
  • Aviva’s customer service is often praised for being helpful and polite across many products. (7 mentions)
  • Aviva Car insurance offers good value for money and solid coverage options. (6 mentions)

Negative themes

  • Aviva Pension service is painfully slow and frustrating when trying to access funds. (6 mentions)
  • Aviva Health insurance claims are a stressful maze with poor communication and delays. (6 mentions)
  • Aviva Home insurance claims often face delays and poor support causing stress. (5 mentions)
Summarised by AI
Was this helpful?

About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Contact details

Social media

Reviews for Aviva

Showing 11 of 1557 company reviews • Last reviewed within 7 days

Absolutely shocking customer service throughout the...

Pension • 28th October 2026

Absolutely shocking customer service throughout the company. Underpaid bonuses on my pension scheme twice so I've lost out on my annuity payments for life. On... Absolutely shocking customer service throughout the company. Underpaid bonuses on my pension scheme twice so I've lost out on my annuity payments for life. On 8th October I was advised that a cheque would be issued for the shortfall. I've been chasing it up since via phone calls, email and finally a formal complaint. All have fallen on deaf ears and not even an acknowledgement of the complaint. Zero customer service skills and nobody seems to care. Avoid Read more Read less

{"display":"Pip","full_name":"Pip","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Pip
Rated Terrible • 1.00/5
Read more product reviews

Unexpectedly I needed my cataracts done having had a...

Health insurance • 25th October 2026

Unexpectedly I needed my cataracts done having had an inspection done at Spec Savers. He wrote a letter for me to forward to Aviva Health... Unexpectedly I needed my cataracts done having had an inspection done at Spec Savers. He wrote a letter for me to forward to Aviva Health telling them the exact situation and saying that I needed them done urgently. NHS would take 4 months for an initial inspection then 6 months before the op. As my sight was deteriorating rapidly I decided to use my Aviva Health insurance. I had to wait ages for the phone to be answered every time I rang, and right from the beginning Aviva tried to make out that I knew I was suffering from cataract problems when I joined them the previous December. I wasn’t given the slightest idea of this situation (no letter was given to me or mention of this until the final appointment.) Week after week went by and the surgeon was booked to do the op. privately in July - both within two weeks of each other. Finally, after endless phone calls which caused me considerable stress - I am 77 years of age - Aviva said they weren’t going to pay! As the op. was due by the time Aviva told me this, I was more or less forced to go ahead and finished up paying almost £10,000 for the surgery. I am happy to report that it was successful but absolutely no thanks to Aviva! Read more Read less

Rated Terrible • 1.00/5
Read more product reviews
  • 5.00/5

    COMPETITIVE CAR INSURANCE

    I have been with Aviva for my car insurance for a couple of years and whilst my premiums have increased they remain competitive against the... I have been with Aviva for my car insurance for a couple of years and whilst my premiums have increased they remain competitive against the rest of the market and have not been matched by any of the comparison websites. Read more Read less

    {"display":"Anthony Gault","full_name":"Anthony Gault","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Anthony Gault 13th October 2026
  • 5.00/5

    Customer service brilliant.

    Customer service brilliant. Information easy to understand

  • 5.00/5

    Aviva Landlord Insurance

    Easy to renew. Received reminder in ample time Documents available to read and check details,

  • 5.00/5

    Yearly Travel insurance for Europe

    I took out a yearly travel insurance for Europe as I was planning to go on multiple shorter trips this year. I chose this insurance... I took out a yearly travel insurance for Europe as I was planning to go on multiple shorter trips this year. I chose this insurance as I found it's a good value for money and I liked how easy the process was. Read more Read less

    {"display":"Temse","full_name":"Temse","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Travel insurance
    Temse 13th October 2026
  • 5.00/5

    Easy to apply Great price.

    The Online application was very easy to follow, it clearly explained what is and what is not covered and how to include extra services and... The Online application was very easy to follow, it clearly explained what is and what is not covered and how to include extra services and their cost if needed The overall price for building and contents was more than competitive it was unbeatable. I had to rate customer services as neutral as I have not had cause to deal with them in person. Read more Read less

  • 5.00/5

    great deal

    got a better level of cover at a great price

    {"display":"piggle","full_name":"piggle","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    piggle 13th October 2026
  • 5.00/5

    Very professional service aviva

    Very professional service provided always

    {"display":"Baldevbhai ","full_name":"Baldevbhai ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Baldevbhai 13th October 2026
  • 5.00/5

    Fantastic service

    Excellent customer service and easy to deal with

    {"display":"Elizabeth B","full_name":"Elizabeth B","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Elizabeth B 13th October 2026
  • 5.00/5

    Aviva gives confidence

    I never had to make a claim but Aviva gives me confidence that in the eventuality that I would have to, it would be resolved... I never had to make a claim but Aviva gives me confidence that in the eventuality that I would have to, it would be resolved accordingly and fast. Hence accepting a slightly higher premium compared to others. Read more Read less

    {"display":"Carvalho","full_name":"Carvalho","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Carvalho 13th October 2026

    Products from Aviva

    Showing products offered by Aviva

    We are Smart Money People

    Join 2 million active users who make better financial decisions with the power of reviews.

    Create an account

    Protecting trust by verifying companies and reviewers

    The only site that specialises in financial services

    Providing everyday people with a voice