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Aviva reviews

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Rated Average 3.03/5

Aviva reviews

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Unverified business
Last reviewed within 14 days

Review summary

People rate this company as Average based on 1,302 product reviews

Average score of 3.03/5
5 star
41%
4 star
18%
3 star
4%
2 star
2%
1 star
35%
Reviews for Aviva have trended positively over the past 90 days

Latest positive rating

5/5

Fantastic service

I nearly forgot my annual renewal and to my surprise I found a email saying they were automatically renewing, saved me so much time searching... I nearly forgot my annual renewal and to my surprise I found a email saying they were automatically renewing, saved me so much time searching for another as the price was still fantastic for another year. Read more Read less

Latest negative rating

1/5

A Robin Hood company an absolute disgrace 9 months l...

A Robin Hood company an absolute disgrace 9 months later my 58 Yr husband passed away but because he had a ECG which result was ACID REFLUX his life insurance was declined

About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Reviews for Aviva

Showing 11 of 1302 company reviews Last reviewed within 14 days

Fantastic service

Business Insurance 22nd July 2025

I nearly forgot my annual renewal and to my surprise I found a email saying they were automatically renewing, saved me so much time searching... I nearly forgot my annual renewal and to my surprise I found a email saying they were automatically renewing, saved me so much time searching for another as the price was still fantastic for another year. Read more Read less

Rated Excellent 5/5
Read more product reviews

A Robin Hood company an absolute disgrace 9 months l...

Life Insurance 21st July 2025

A Robin Hood company an absolute disgrace 9 months later my 58 Yr husband passed away but because he had a ECG which result was ACID REFLUX his life insurance was declined

Rated Terrible 1/5
Read more product reviews
  • 4/5

    Pension with Aviva for 15 years. Pretty Happy.

    Pension with Aviva for 15 years. Good website and easy to use apps for pension management. Good customer service though occasionally get passed from business... Pension with Aviva for 15 years. Good website and easy to use apps for pension management. Good customer service though occasionally get passed from business silo to business silo for broader questions that cross boundaries - tho' this is done smoothly. Platform fees are a bit high ... but customer service, website, app and track record ameliorate that downside. Read more Read less

    {"display":"Bla Jam","full_name":"Bla Jam","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Bla Jam 17th July 2025
  • 1/5

    Payment of single premium on the 10 March 2025 which...

    Payment of single premium on the 10 March 2025 which as at todays date 8 July has still not been allocated to my account. After... Payment of single premium on the 10 March 2025 which as at todays date 8 July has still not been allocated to my account. After a spurious requests for certified documentation, which unfortunatly for them I was able to provide immediatly. I believe they use tatic to deliberatly delay the process. I have followed up on numerous occasions until 8 weeks ago I raised an official complaint. This is the response to the official complaint. "Further to our previous communication, I am sorry for currently being unable to provide you with a final response to your complaint. This is due to an unprecedented level of demand from our customers which our team are currently working through. I hope to provide a decision to you by 05 August 2025. I do just need to let you know about your right to refer your complaint to the Financial Ombudsman Service, as we have been unable to provide you with a decision at this time. You will still have the same rights to refer your complaint once a decision has been issued to you." They are obviously in a total mess and the only thing that will work with companys like this are if the Financial /pension regulator steps in and starts taking action. One does not need the aggravation that these companies cause to their clients. Read more Read less

    {"display":"Dennis B","full_name":"Dennis B","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Dennis B 8th July 2025
  • 2/5

    Poor oncology team, poor communication style.

    I unfortunately had cancer and my local private hospital referred me to a London hospital because the only surgeon who did what I needed was... I unfortunately had cancer and my local private hospital referred me to a London hospital because the only surgeon who did what I needed was there. Aviva didn’t like that and while I was sat in the waiting to go to the hospital a girl on the line talked to me in a derogatory and condescending manner to say yes on this occasion they will cover the costs….. this was a life preserving operation I needed and they quibbled about it. The same through the whole process, the aviva staff treat you like a dog that’s insured, a lot of junior staff on the telephones who remind me of “computer says no” mentality. Healthcare insurance is taken out to make your health care easier, not have a battle with a bunch of juniors. I gave up telephoning in the end because I couldn’t face additional stress of dealing with these people on the phone, I only email. My healthcare plan is through work but I would not choose these if I took healthcare out personally. Read more Read less

  • 3/5

    Not fit to Fly injury claim, loss £151.00

    Make sure you screenshot and save to your photos all of your holiday booking details. Insurance Policy through Nationwide Flex A/C. Paid £60 extra for... Make sure you screenshot and save to your photos all of your holiday booking details. Insurance Policy through Nationwide Flex A/C. Paid £60 extra for our health conditions. Had not fit to fly claim due to fall. Cost £25 for a Drs letter, not claimable. They’ve stopped £100 excess off it. They’re stopping £26 airport duty, (APD) so I’ve just had to send an email to jet2 customer services to claim that back from Birmingham airport, they take 28 days to deal with your emails!! Found out on the internet they charge £25 admin fee, so wasn’t worth claiming. Has taken 3 weeks to sort out, emails with automated replies. . Chased up by telephone, dealt with very helpful man Michael, queried the date I actually booked the holiday on last year. I should be refunded in next 5 to 10 days. Loss £151.00 off the original claim. Ongoing hospital treatment. Read more Read less

  • 5/5

    Very easy producure, making a claim, tracking the st...

    Very easy producure, making a claim, tracking the status online and always able to speak to someone if you have any questions.

  • 5/5

    Good company

    Do what they say and good price. Very pleased for choosing Aviva to insure my car

    {"display":"Nicola ","full_name":"Nicola ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Nicola 12th June 2025
  • 5/5

    Always happy to help.

    Always happy to help. Excellent customer service, low charges and brilliant website. Makes it a pleasure to be a customer.

    {"display":"Andrew J","full_name":"Andrew J","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Andrew J 12th June 2025
  • 5/5

    Simple straight forward application for life insuran...

    Simple straight forward application for life insurance which was easy to complete

    {"display":"Nigel M","full_name":"Nigel M","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Life Insurance
    Nigel M 12th June 2025
  • 1/5

    Don’t waste your money

    Has medical travel insurance, went to Spain fractured ankle got told I had to use my ghic (free nhs) and then told to fly back... Has medical travel insurance, went to Spain fractured ankle got told I had to use my ghic (free nhs) and then told to fly back to U.K. arrived in U.K. for treatment to be told that they don’t pay for treatment in U.K. and you can’t fly back what a sham! Don’t waste your money on Aviva travel insurance in Europe Read more Read less

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