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Aviva reviews

Aviva Logo
Rated Average • 3.05/5

Aviva reviews

Unverified business Last reviewed within 14 days
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  • FCA approved and regulated
    FCA approved and regulated
  • Website is fully compatible with assistive technology
    Website is fully compatible with assistive technology
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Average based on 1,395 product reviews

Average score of 3.05/5
5 star
42%
4 star
18%
3 star
4%
2 star
2%
1 star
34%
Reviews for Aviva have trended positively over the past 90 days

Aviva Car Insurance scores well for value and easy renewals with helpful phone support and a user-friendly app. However, their health insurance claims and pension services often frustrate with slow responses and poor communication. Home insurance claims also face delays and low settlements causing stress for many.

Positive themes

  • Aviva Car Insurance offers great value and competitive renewal prices.
  • Aviva's customer service is generally helpful and polite on the phone.
  • Aviva's website and app are user-friendly and make managing policies easy.

Negative themes

  • Aviva's health insurance claims process is slow and frustrating with poor phone support.
  • Aviva pension services are slow with poor communication and delayed payments.
  • Aviva home insurance claims often face delays and low payouts causing stress.
Summarised by AI
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About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Contact details

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Reviews for Aviva

Showing 11 of 1395 company reviews • Last reviewed within 14 days

ISA withdrawal

Investments • 22nd April 2026

Clear information on app, returns were excellent but slow to go through withdrawal process.

{"display":"Helen N","full_name":"Helen N","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Good • 4/5
Read more product reviews

Very good insurance, although having to pay for extr...

Car insurance • 17th April 2026

Very good insurance, although having to pay for extras wasn't great. The rest was a pleasure, including their carbon offseting scheme.

{"display":"Valmed","full_name":"Valmed","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Excellent • 5/5
Read more product reviews
  • 5/5

    Very professional pension team

    team dealing with my pension are very experienced and professional. their charges for providing service is reasonable

    {"display":"Awat ram","full_name":"Awat ram","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Awat ram 17th April 2026
  • 5/5

    Easy to change coverage

    I added some extra coverage to my policy, the process was easy and the switchover from my old policy went through with no issues, it's good value for money.

    {"display":"Fraser","full_name":"Fraser","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Health insurance
    Fraser 16th April 2026
  • 5/5

    Good service Aviva car insurance

    Good service and easy to understand the terms and conditions

    {"display":"Anoop Mistry ","full_name":"Anoop Mistry ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 5/5

    Very very helpful, helped me step by step and they d...

    Very very helpful, helped me step by step and they did not disappoint. The advisor was very helpul pateinxet. I would definitely recommend

    {"display":"Aiysha A","full_name":"Aiysha A","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Aiysha A 16th April 2026
  • 5/5

    During my recent experience with Aviva I have found...

    During my recent experience with Aviva I have found them very helpful and caring. They have been very transparent and have delivered on everything they have said they would.

    {"display":"jan2nige@hotmail.com","full_name":"jan2nige@hotmail.com","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
  • 5/5

    AVIVA SIPP

    I have an SIPP which is supported by my financial adviser. The online portal is easy to use and offers good choices of ETFS

    {"display":"Neil ","full_name":"Neil ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Neil 16th April 2026
  • 5/5

    Good web site, good services.

    Good web site, good services. Easy tracking.

    {"display":"Malcs","full_name":"Malcs","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Malcs 16th April 2026
  • 5/5

    Efficient service

    Lots of communication, moved quickly to carry out my requests and kept me updated throughout

    {"display":"Jane","full_name":"Jane","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Jane 16th April 2026
  • 5/5

    Needed to boost my pension.

    Needed to boost my pension. Reached retirement age and got divorced bought a house and now mortgage free. Realised I need to work a couple... Needed to boost my pension. Reached retirement age and got divorced bought a house and now mortgage free. Realised I need to work a couple of more years to raise enough funds to live in comfortably. Chucking as much as I can in each month and running at approx. 13.5% profit so well on my way to reaching my goal within two years. Advisor sorted Aviva pension and really please so far that even with the global wars and economy crap things are going in the right direction. Read more Read less

    {"display":"Monty Morris","full_name":"Monty Morris","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Monty Morris 16th April 2026

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