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Aviva reviews

Aviva Logo
Rated Average • 3.35/5

Aviva reviews

Unverified business Last reviewed within 7 days
Write a review
  • FCA approved and regulated
    FCA approved and regulated
  • Website is fully compatible with assistive technology
    Website is fully compatible with assistive technology
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Average based on 1,514 product reviews

Average score of 3.35/5
5 star
43%
4 star
18%
3 star
4%
2 star
2%
1 star
34%
Reviews for Aviva have trended positively over the past 90 days

Aviva’s car insurance scores well for competitive pricing, easy online management, and helpful customer service, especially when no claims are needed. However, pensions are a nightmare with slow, confusing processes and poor communication. Health insurance is a major pain point with dreadful customer service and claim delays. Home insurance claims often face frustrating delays and poor support.

Positive themes

  • Aviva Car insurance offers great prices and easy online management with friendly service. (15 mentions)

Negative themes

  • Aviva Pension service is painfully slow with poor communication and delays accessing funds. (20 mentions)
  • Aviva Health insurance is a nightmare with terrible customer service and claim delays. (9 mentions)
  • Aviva Car insurance claims and customer support are often slow and frustrating. (5 mentions)
Summarised by AI
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About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Contact details

Social media

Reviews for Aviva

Showing 11 of 1514 company reviews • Last reviewed within 7 days

Simple and helpful

Car insurance • 5th September 2026

I found the purchase process really simple and the team answered some of my questions. Super helpful and polite. The best all other companies on... I found the purchase process really simple and the team answered some of my questions. Super helpful and polite. The best all other companies on value for money and also the add ons that they provided. Read more Read less

{"display":"Megan Hughes","full_name":"Megan Hughes","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Excellent • 5.00/5
Read more product reviews

Quote is expensive but can shop around.

Car insurance • 4th September 2026

Quote is expensive but can shop around. Otherwise fairly average

{"display":"Tamsin M","full_name":"Tamsin M","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Good • 4.00/5
Read more product reviews
  • 5.00/5

    Good value insurance for what i needed

    Good value insurance for what i needed

    {"display":"swhe5","full_name":"swhe5","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    swhe5 4th September 2026
  • 5.00/5

    Have been with Aviva over 20 years and the performan...

    Have been with Aviva over 20 years and the performance has been fantastic

    {"display":"Tricky D","full_name":"Tricky D","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Investments
    Tricky D 4th September 2026
  • 5.00/5

    Easy to buy a policy with them, good experience when...

    Easy to buy a policy with them, good experience when interacting with them.

    {"display":"Will B","full_name":"Will B","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Will B 3rd September 2026
  • 5.00/5

    Aviva car insurance is good

    Aviva car insurance offers great solid car insurance quotes, Managing your policy online is super simple, and they don't charge hefty admin fees for basic... Aviva car insurance offers great solid car insurance quotes, Managing your policy online is super simple, and they don't charge hefty admin fees for basic updates. While premiums can occasionally run higher than budget providers and renewal prices need watching, the reliable claims service makes it well worth considering. Read more Read less

    {"display":"Elbin ","full_name":"Elbin ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Elbin 3rd September 2026
  • 4.00/5

    Competitive pricing and ncourages loyalty

    Competitive pricing and ncourages loyalty

    {"display":"Mike","full_name":"Mike","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Mike 3rd September 2026
  • 1.00/5

    Not cheap and wriggle like an ell to aviod payout

    Not cheap and wriggle like an ell to aviod payout

    {"display":"adam graves","full_name":"adam graves","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    adam graves 3rd September 2026
  • 5.00/5

    Aviva Pension and Home Insurance Provider

    Not only do I have my pension with Aviva but also my home insurance. Aviva are attentive. Their staff listen to any enquiries and provide... Not only do I have my pension with Aviva but also my home insurance. Aviva are attentive. Their staff listen to any enquiries and provide quick effective solutions thereby making my life easier. Read more Read less

    {"display":"Phil O'Rourke ","full_name":"Phil O'Rourke ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Phil O'Rourke 3rd September 2026
  • 5.00/5

    Easy renewal and best value in comparison to others.

    Easy renewal and best value in comparison to others.

    {"display":"Emma","full_name":"Emma","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Emma 3rd September 2026
  • 4.00/5

    Aviva home insurance

    Good insurance coverage at reasonable price from well known company

    {"display":"Gareth ","full_name":"Gareth ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Gareth 2nd September 2026

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