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Aviva reviews

Aviva Logo
Rated Average • 3.50/5

Aviva reviews

Unverified business Last reviewed within 7 days
  • FCA approved and regulated
    FCA approved and regulated
  • Website is fully compatible with assistive technology
    Website is fully compatible with assistive technology
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Average based on 1,561 product reviews

Average score of 3.50/5
5 star
44%
4 star
17%
3 star
4%
2 star
2%
1 star
33%
Reviews for Aviva have trended positively over the past 90 days

Aviva’s car insurance scores well for easy online management, competitive pricing, and helpful staff, making it a solid choice for many. However, pensions are a nightmare to access with slow, frustrating service and poor communication. Health and home insurance claims often drag on with poor support, leaving many stressed and disappointed.

Positive themes

  • Aviva Car insurance is easy to manage online with competitive prices and friendly service. (10 mentions)
  • Aviva’s customer service is often praised for being helpful and polite across many products. (7 mentions)
  • Aviva Car insurance offers good value for money and solid coverage options. (6 mentions)

Negative themes

  • Aviva Pension service is painfully slow and frustrating when trying to access funds. (6 mentions)
  • Aviva Health insurance claims are a stressful maze with poor communication and delays. (6 mentions)
  • Aviva Home insurance claims often face delays and poor support causing stress. (5 mentions)
Summarised by AI
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About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Contact details

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Reviews for Aviva

Showing 11 of 1561 company reviews • Last reviewed within 7 days

A pattern of delay while patients wait

Health insurance • 5th November 2026

I've had Aviva private medical insurance since July 2025. I've made two significant claims, and both followed the same pattern: delay, missed deadlines and shifting... I've had Aviva private medical insurance since July 2025. I've made two significant claims, and both followed the same pattern: delay, missed deadlines and shifting explanations, while I waited for care I needed. Heart claim. In November 2025 I claimed for chest pain. Aviva approved it on 1 December, then withdrew the approval the next day. In July 2026 it refused the claim, citing an exclusion it had added to my policy based on an incorrect entry in my GP records. It took me nearly a year, a letter from my cardiologist and repeated complaints before Aviva removed the exclusion, backdated to the start of the policy, and authorised the claim on 27 October 2026. Aviva then rejected my complaint and refused any compensation for that year. Eye claim. In October 2026 I asked for authorisation to see an eye specialist and was diagnosed with a cataract that needs surgery. I supplied every document Aviva requested within a week. Aviva then missed every deadline it set itself. Its chat told me it was waiting for my GP four days after my GP had already replied. A 30-minute call gave me no name, no reference and no date, just "we've gone back to your GP with more questions". Four weeks on, I still have no decision and can't book surgery while my sight gets worse. Each time, the burden falls on the patient to chase, prove and escalate, while the clock runs. If you are choosing health insurance, look elsewhere. Read more Read less

Rated Terrible • 1.00/5
Read more product reviews

Warning ! This may save you from severe stress.

Home insurance • 2nd November 2026

Warning ! Do not take out any home insurance with Aviva /or UK digital online, this would include car insurance ! They outsource "ARC LEGAL"... Warning ! Do not take out any home insurance with Aviva /or UK digital online, this would include car insurance ! They outsource "ARC LEGAL" as there cronies to decline for legal expenses / or other, insurers use them inc direct line/ LV etc,they will not pay out on valid or genuine claims. The insurance home policy Aviva is not worth the paper its written on, they encourage legal fees ! we have full no claims history/car included and had both with them. ! Our freehold home has gone past the risk factor as 90,000 / 100.00 legal fees declined to fight our case! What was included/paid for ! Do not forget who pays there wages, both parties are running a business in order to profit on the expense of the consumer ! look at the stats millions , ! YOU ! Aviva appoint arc legal as there delegate, [ a trusted supplier they say ! this is a joke ! ] to make decisions. You are not the client ! Aviva are in this case ! As with many other insurers Aviva is the primary insurer and is responsible for selling you the policy/and legal expenses. So if Aviva agree with arc legal are the chosen delegate, then they must be aiding and abetting the final decision, which we can assume as fraud or obtaining money by deception, [ old school] ! is this legal? Dont ask them! Ask the CEO of Aviva , Amanda Blanc DBE . i cancelled all car polices / home insurance and now realized Aviva are taking over from greenflag breakdown cover ! oh dear , so cancelled them to! My advice, dont insure with Aviva car / or home , if you pick home/car insurance, enquiries -who does there legal expenses?, or if Mr arc is associated with them? do not trust, -[trust pilot as they write there own reviews]. Importantly if you have suffered the above, contact the FCA / FOS they must have that much paperwork on these, and other cases ,that they cannot see out of the office windows, this company together with there associates should be shut down by the regulator, so my advice again , stop feeding there habits, hope been of help, thank you for reading the essay. Read more Read less

Rated Terrible • 1.00/5
Read more product reviews
  • 2.00/5

    Create frustration to push customer not to claim.

    it really seems to me that everything has been made, design to push customer away from making a claim, especially when the claim is not... it really seems to me that everything has been made, design to push customer away from making a claim, especially when the claim is not for you but for someone listed on your policy. (Kids). They may be thinking that by making things complicated or frustrating, customer will give up their claim and pay the bill directly to avoid the pain. That's is exactly what is happening to me for the small claims. I pay to avoid the debacle of inputting a claim and updating it and following up. Just 1 example : have you ever seen a website with operating hours ?? well Aviva does. "Your private healthcare We're sorry, we have some planned downtime during this time. To view your policy details, start a new claim or view any existing claims please come back within these times: Monday to Friday: 2:45am - 10:00pm Saturday: 4:15am - 8:00pm Sunday: 8:15am - 10:00pm You can still view any other policies you hold, or request to make a change to your policy." Read more Read less

  • 1.00/5

    Appalling Mental Health Service Two Months No Treatment

    Absolutely disgraceful service from Aviva. Over two months trying to access mental health treatment through their mandatory provider, Onebright, and still no suitable therapist or... Absolutely disgraceful service from Aviva. Over two months trying to access mental health treatment through their mandatory provider, Onebright, and still no suitable therapist or workable solution. Onebright drip-feeds unsuitable or unavailable therapists, creates endless delays and now refuses to source further compatible options. I have repeatedly asked Aviva to intervene, yet nothing has been resolved. Instead, they simply reiterate that I must remain on their mandatory pathway. How can Aviva claim to care about customers' mental health while failing to intervene when its own provider cannot deliver treatment? I am not asking for special treatment. I am asking for the bare minimum: access to the healthcare I am insured to receive. Aviva chose this provider. Aviva should take responsibility for its failures. Instead, customers are left fighting for the care they've paid for. Completely unacceptable. Read more Read less

    {"display":"KT","full_name":"KT","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Health insurance
    KT 29th October 2026
  • 1.00/5

    Absolutely shocking customer service throughout the...

    Absolutely shocking customer service throughout the company. Underpaid bonuses on my pension scheme twice so I've lost out on my annuity payments for life. On... Absolutely shocking customer service throughout the company. Underpaid bonuses on my pension scheme twice so I've lost out on my annuity payments for life. On 8th October I was advised that a cheque would be issued for the shortfall. I've been chasing it up since via phone calls, email and finally a formal complaint. All have fallen on deaf ears and not even an acknowledgement of the complaint. Zero customer service skills and nobody seems to care. Avoid Read more Read less

    {"display":"Pip","full_name":"Pip","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Pip 28th October 2026
  • 1.00/5

    Unexpectedly I needed my cataracts done having had a...

    Unexpectedly I needed my cataracts done having had an inspection done at Spec Savers. He wrote a letter for me to forward to Aviva Health... Unexpectedly I needed my cataracts done having had an inspection done at Spec Savers. He wrote a letter for me to forward to Aviva Health telling them the exact situation and saying that I needed them done urgently. NHS would take 4 months for an initial inspection then 6 months before the op. As my sight was deteriorating rapidly I decided to use my Aviva Health insurance. I had to wait ages for the phone to be answered every time I rang, and right from the beginning Aviva tried to make out that I knew I was suffering from cataract problems when I joined them the previous December. I wasn’t given the slightest idea of this situation (no letter was given to me or mention of this until the final appointment.) Week after week went by and the surgeon was booked to do the op. privately in July - both within two weeks of each other. Finally, after endless phone calls which caused me considerable stress - I am 77 years of age - Aviva said they weren’t going to pay! As the op. was due by the time Aviva told me this, I was more or less forced to go ahead and finished up paying almost £10,000 for the surgery. I am happy to report that it was successful but absolutely no thanks to Aviva! Read more Read less

    {"display":"Jennifer G","full_name":"Jennifer G","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Health insurance
    Jennifer G 25th October 2026
  • 5.00/5

    COMPETITIVE CAR INSURANCE

    I have been with Aviva for my car insurance for a couple of years and whilst my premiums have increased they remain competitive against the... I have been with Aviva for my car insurance for a couple of years and whilst my premiums have increased they remain competitive against the rest of the market and have not been matched by any of the comparison websites. Read more Read less

    {"display":"Anthony Gault","full_name":"Anthony Gault","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Anthony Gault 13th October 2026
  • 5.00/5

    Customer service brilliant.

    Customer service brilliant. Information easy to understand

  • 5.00/5

    Aviva Landlord Insurance

    Easy to renew. Received reminder in ample time Documents available to read and check details,

  • 5.00/5

    Yearly Travel insurance for Europe

    I took out a yearly travel insurance for Europe as I was planning to go on multiple shorter trips this year. I chose this insurance... I took out a yearly travel insurance for Europe as I was planning to go on multiple shorter trips this year. I chose this insurance as I found it's a good value for money and I liked how easy the process was. Read more Read less

    {"display":"Temse","full_name":"Temse","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Travel insurance
    Temse 13th October 2026
  • 5.00/5

    Easy to apply Great price.

    The Online application was very easy to follow, it clearly explained what is and what is not covered and how to include extra services and... The Online application was very easy to follow, it clearly explained what is and what is not covered and how to include extra services and their cost if needed The overall price for building and contents was more than competitive it was unbeatable. I had to rate customer services as neutral as I have not had cause to deal with them in person. Read more Read less

    Products from Aviva

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