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Aviva reviews

Aviva Logo
Rated Average 3.32/5

Aviva reviews

Unverified business Last reviewed within 7 days
  • FCA approved and regulated
    FCA approved and regulated
  • Website is fully compatible with assistive technology
    Website is fully compatible with assistive technology
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Average based on 1,498 product reviews

Average score of 3.32/5
5 star
42%
4 star
17%
3 star
4%
2 star
2%
1 star
34%
Reviews for Aviva have trended positively over the past 90 days

Aviva’s car insurance scores well for competitive pricing, easy online management, and helpful customer service, especially when no claims are needed. However, pensions are a nightmare with slow, confusing processes and poor communication. Health insurance is a major pain point with dreadful customer service and claim delays. Home insurance claims often face frustrating delays and poor support.

Positive themes

  • Aviva Car insurance offers great prices and easy online management with friendly service. (15 mentions)

Negative themes

  • Aviva Pension service is painfully slow with poor communication and delays accessing funds. (20 mentions)
  • Aviva Health insurance is a nightmare with terrible customer service and claim delays. (9 mentions)
  • Aviva Car insurance claims and customer support are often slow and frustrating. (5 mentions)
Summarised by AI
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About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Contact details

Social media

Reviews for Aviva

Showing 11 of 1498 company reviews Last reviewed within 7 days

5 star claims service

Travel insurance 31st August 2026

We had to make a claim after my husband had a heart attack in France. The support we received was A-star. They contacted us everyday,... We had to make a claim after my husband had a heart attack in France. The support we received was A-star. They contacted us everyday, reimbursed our expenses quickly and arranged our repatriation with a doctor. Would highly recommend Read more Read less

Rated Excellent 5.00/5
Read more product reviews

Appalling level of service from a major provider.

Pension 26th August 2026

Appalling level of service from a major provider. A telephone system that keeps you holding on forever and poorly trained responders who have no idea... Appalling level of service from a major provider. A telephone system that keeps you holding on forever and poorly trained responders who have no idea what’s going on even when it’s recorded on a screen in front of them. Not what I expected from a major pension provider. They have now missed 3 deadlines to sort it. Off to the FCA to lodge a complaint now. Read more Read less

Rated Terrible 1.00/5
Read more product reviews
  • 5.00/5

    Simple application process and competitive quote

    I've been with Aviva for almost four years now, but haven't needed to contact them as the renewal price has always been acceptable. However, I... I've been with Aviva for almost four years now, but haven't needed to contact them as the renewal price has always been acceptable. However, I look around for a better price each time the policy comes up for renewal but don't find anything cheaper. When I first changed to Aviva in 2022 the application process was very straightforward and the online documents arrived quickly. No complaints! Read more Read less

  • 5.00/5

    Wonderful helpful staff speaking clearly and without...

    Wonderful helpful staff speaking clearly and without a confusing accent. A really important thing when dealing with finances

    {"display":"Steph E","full_name":"Steph E","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Steph E 25th August 2026
  • 1.00/5

    Taking to long to access MY money

    I have been waiting for months to take a lump sum out of MY pension repeated delays, repeated request for information already submitted, appalling service

    {"display":"Alan H","full_name":"Alan H","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Alan H 25th August 2026
  • 5.00/5

    Can't believe how easy it was to take out home insur...

    Can't believe how easy it was to take out home insurance with Aviva. Everything was explained in accessible documents and the features and price beat my previous insurer hands down

    {"display":"Valerie B","full_name":"Valerie B","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Valerie B 24th August 2026
  • 1.00/5

    I am a vulnerable person living with severe dyslexia...

    I am a vulnerable person living with severe dyslexia and serious ongoing mental health struggles. The way Aviva treated me caused such extreme distress that... I am a vulnerable person living with severe dyslexia and serious ongoing mental health struggles. The way Aviva treated me caused such extreme distress that I reached crisis point and attempted suicide — this is how bad their conduct was. I had two genuine claims: theft of my home DIY tools in November 2024, and wall damage in October 2024. I reported everything properly in March 2026 — well within all legal and policy time limits. Under UK law (Limitation Act 1980) I have six years to bring a claim, and Aviva’s own guidance confirms they do NOT use strict rigid deadlines — so their accusations of “delay” are completely false. They appointed Sedgwick to carry out inspections. Sedgwick failed to attend confirmed appointments without even a message, and then lied saying it was my fault and that I had not confirmed dates. It was perfectly reasonable for me to lose all trust in them and refuse to work with them any longer. I simply asked for a different, independent surveyor, and also requested email‑only communication — which is my legal right under the Equality Act 2010 due to my vulnerabilities. For my tool theft claim, I provided the receipt I had been given when buying them privately — which is standard proof for second‑hand items — but Aviva rejected it anyway, looking for any excuse to deny what I was owed. Today — 24th August 2026 — Aviva's representative Jack McNeil sent me a letter cancelling my entire home insurance policy effective 30th August 2026. They claimed I had breached policy conditions and refused to cooperate — this is completely false. I answered every single question, sent all photos, receipts, and records, and cooperated fully from start to finish. I only refused to deal with an agent who had proven themselves untrustworthy. This cancellation is clearly retaliatory — happening only because I stood up for myself and sent my case to the Financial Ombudsman. Now I am at risk of being left uninsured, and they are trying to mark me down as uncooperative so that I will struggle to get cover in the future. Shocking, disgusting behavior. Many years as a loyal customer to be treated this way has impacted my mental health severely — to the point I tried to take my own life. They ignored my severe dyslexia, my mental health, and my vulnerability completely. They bullied me, lied to me, and tried to push me around simply because I asked for fair treatment. Read more Read less

    {"display":"Home","full_name":"Home","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Home 24th August 2026
  • 5.00/5

    Good price for a recognised company

    Good price for a recognised company and customer services were very helpful when I needed to speak to them and resolved my query very quickly... Good price for a recognised company and customer services were very helpful when I needed to speak to them and resolved my query very quickly and followed up to make sure I was happy with everything they did. Read more Read less

    {"display":"CarbonM","full_name":"CarbonM","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    CarbonM 23rd August 2026
  • 4.00/5

    My Workplace Pension and easy to operate and to see...

    My Workplace Pension and easy to operate and to see my Investment month by moth with Graphs to returns over my Contributions made over time of conception.

    {"display":"Andy Elliot","full_name":"Andy Elliot","avatar":{"url":"\/assets\/uploads\/avatars\/users\/9772.png"}}'s avatar
    Investments
    Andy Elliot 23rd August 2026
  • 5.00/5

    SIPP pension

    SIPP pension - I had taken out a SIPP pension as I am a contractor, and chose Aviva due to their good reviews. This was... SIPP pension - I had taken out a SIPP pension as I am a contractor, and chose Aviva due to their good reviews. This was just before the Oil crisis, but despite the ups and downs of the volatile markets due to wars in the middle east, the fund has been growing and I am pleased with the returns/profits. Read more Read less

    {"display":"Amanda E","full_name":"Amanda E","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Amanda E 23rd August 2026
  • 1.00/5

    Avoid Aviva

    Cancelled flight and loss of money through airline refusing refund plus loss of 200 quid on a hotel as a result of flight...lost a day... Cancelled flight and loss of money through airline refusing refund plus loss of 200 quid on a hotel as a result of flight...lost a day of holiday trying to get to our destination and aviva refused to cover cost of loss...no point using them never want to pay...look elsewhere Read more Read less

    Products from Aviva

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