Paid advertisement
Smart Money People Logo
Newsletter

Voting in the Consumer credit awards 2026 is open - Vote here

Own this company?
Share this page

Aviva reviews

Aviva Logo
Rated Average 2.95/5

Aviva reviews

Unverified business Last reviewed within 7 days
  • FCA approved and regulated
    FCA approved and regulated
  • Website is fully compatible with assistive technology
    Website is fully compatible with assistive technology
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Average based on 1,407 product reviews

Average score of 2.95/5
5 star
41%
4 star
18%
3 star
4%
2 star
2%
1 star
35%
Reviews for Aviva have trended negatively over the past 90 days

Aviva Car Insurance scores well for value and easy renewals with helpful phone support and a user-friendly app. However, their health insurance claims and pension services often frustrate with slow responses and poor communication. Home insurance claims also face delays and low settlements causing stress for many.

Positive themes

  • Aviva Car Insurance offers great value and competitive renewal prices.
  • Aviva's customer service is generally helpful and polite on the phone.
  • Aviva's website and app are user-friendly and make managing policies easy.

Negative themes

  • Aviva's health insurance claims process is slow and frustrating with poor phone support.
  • Aviva pension services are slow with poor communication and delayed payments.
  • Aviva home insurance claims often face delays and low payouts causing stress.
Summarised by AI
Was this helpful?

About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Contact details

Social media

Reviews for Aviva

Showing 11 of 1407 company reviews Last reviewed within 7 days

I asked Aviva to transfer an old serps pension into...

Pension 4th June 2026

I asked Aviva to transfer an old serps pension into a new Aviva SIPP pension. Easy enogh, one Aviva pension to another Aviva pension. No... I asked Aviva to transfer an old serps pension into a new Aviva SIPP pension. Easy enogh, one Aviva pension to another Aviva pension. No ! My large amount of money went missing for over 2 months. Put in a complaint and it took them 4 months to even look. Lost interest on my investment. Stress that affected my already struggling mental health. Today I was awarded £300. Absolutely disgusted with the result and the contiual going around on circles asking where and why my money was misplaced or lost. Read more Read less

Rated Terrible 1.00/5
Read more product reviews

I got involved with a trading broker who unexpectedl...

Investments 4th June 2026

I got involved with a trading broker who unexpectedly withheld all my funds, preventing me from making any withdrawals. I later filed a report with... I got involved with a trading broker who unexpectedly withheld all my funds, preventing me from making any withdrawals. I later filed a report with an asset retrieval specialist, Kristina Hooper, who assists victims in restitution assets lost to online platforms. With her help, I was able to successfully retrieve my funds. If you’ve experienced a similar issue, you can contact kristina...hooper---- 24----at----gmail.----com She highly recommended. Read more Read less

Rated Terrible 1.00/5
Read more product reviews
  • 1.00/5

    Pension transfer rip off

    No transparency provided when transferring to another provider due to high charges. No breakdown provided for the amount transferred, backdated to profit from a lower... No transparency provided when transferring to another provider due to high charges. No breakdown provided for the amount transferred, backdated to profit from a lower transfer value when the stock market is down although the online account showed a higher value of more than £2500. Terrible customer service. do not use them for pension savings as the amount deducted for charges each month are not provided. Read more Read less

    {"display":"Alex","full_name":"Alex","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Alex 3rd June 2026
  • 1.00/5

    Extremely disappointed with the service from Aviva.

    Extremely disappointed with the service from Aviva. The lack of respect towards customers and the excessive delay in paying my money has been unacceptable. They... Extremely disappointed with the service from Aviva. The lack of respect towards customers and the excessive delay in paying my money has been unacceptable. They gave deadlines that were not respected, and even after sending emails and following up several times, I received no proper response and my payment still has not been deposited. I would strongly advise people to think very carefully before doing any business with Aviva. In my experience, communication has been poor, promises and timelines have not been honoured, and the whole process has caused unnecessary stress and frustration. Very disappointing experience from a company that should treat customers with much more professionalism and respect. Read more Read less

    {"display":"Anonymous","full_name":"Anonymous","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1616761.png"}}'s avatar
    Pension
    Anonymous 1st June 2026
  • 1.00/5

    AVOID - AVIVA

    I have had a personal pension with them for almost 35 years. Have been trying to initiate a drawdown for the past 8 weeks from... I have had a personal pension with them for almost 35 years. Have been trying to initiate a drawdown for the past 8 weeks from my initial instruction. No communication, I have had to make several calls where you are on hold for at least 30 minutes to speak to someone who just says its in hand, or its been approved but will take 5-7 days to make a transfer. A week later the transfer is still not made, again several phone calls and no one will take ownership of the issue or explain why the delay, is it human error, fraud or corporate mismanagement. To anyone who might read a review before taking out a pension then my advice is AVOID - AVIVA. Read more Read less

    {"display":"Alistair T","full_name":"Alistair T","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Alistair T 27th May 2026
  • 1.00/5

    What happened to customer service?

    Typical large company -telephone enquiries are funnelled through a call centre, followed by a flowchart of reasons why they feel they don't have to pay a reasonable claim!

    {"display":"T T","full_name":"T T","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Health insurance
    T T 27th May 2026
  • 2.00/5

    Amazing premiums, but a reason for it

    I assumed, perhaps incorrectly, that being with Aviva Zero would mean being with one of the reputable insurers and therefore quite a decent and easy... I assumed, perhaps incorrectly, that being with Aviva Zero would mean being with one of the reputable insurers and therefore quite a decent and easy experience in terms of claims and customer service. However, not entirely so. When it came down to it it was business as usual in terms of customer service. I was only really ever able to communicate via chat messaging services or email, and never over the telephone. Then, when having to claim, this part was good enough - the person I spoke to was very nice and did their job extremely well when having to register my claim for theft related damages. However, one sneaky thing I wasn't expecting was that the excess is something like £500 more if I requested to choose my own Mazda approved dealer. So, I had to settle for one of their recognised ones. This was nice that it was local, but I suppose there's a reason why they have Aviva-approved garages. The most baffling thing for me though was their not wanting to offer me a renewal price at the end of the policy renewal. I've never known an insurance provider to refuse providing cover after 1 year (particularly as the claim was to fix 1 window and inner door panelling after being robbed) so it just left a bad taste in my mouth! Was it that bad of me to use a policy for what it is there for? Read more Read less

  • 1.00/5

    A truly horrible experience.

    A truly horrible experience. Wanted to start a drawdown. No online option. Forced to endure a very lengthy phone call on a very bad line... A truly horrible experience. Wanted to start a drawdown. No online option. Forced to endure a very lengthy phone call on a very bad line with a man who talked too fast with an accent. Gave up trying to understand what he was saying and just kept saying yes to everything. Finally agreed the drawdown and a few days later had to read dozens of pages of documents online and complete pointless forms including having to copy a very long code by hand from one part of the form to another! Just hope the money arrives and never want to deal with Aviva again. Read more Read less

    {"display":"Charlie Brown","full_name":"Charlie Brown","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Charlie Brown 15th May 2026
  • 1.00/5

    Very hard and slow to withdraw money

    Very hard and slow to withdraw money from your Drawdown Account, It requires a lenghty phone call and takes up to 10 days to get... Very hard and slow to withdraw money from your Drawdown Account, It requires a lenghty phone call and takes up to 10 days to get the quotation email and then another 2 weeks after you've signed that! Read more Read less

    {"display":"Kevan L","full_name":"Kevan L","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Kevan L 13th May 2026
  • 1.00/5

    Its a scam beware

    I chose Aviva expecting peace of mind, especially with comprehensive car insurance, but my experience has been the complete opposite. After having an accident—which was... I chose Aviva expecting peace of mind, especially with comprehensive car insurance, but my experience has been the complete opposite. After having an accident—which was already stressful enough—I expected support, efficiency, and clear communication. Instead, it has now been over three months, and my car has still not been collected for repair, my claim appears to be endlessly “under validation,” and I have not been provided with a courtesy car. The lack of communication has been incredibly frustrating. Every time I call, I seem to get a different explanation or another excuse for the delay. It genuinely feels like the process is being unnecessarily dragged out rather than resolved. The whole point of paying for comprehensive insurance is to have support when something goes wrong. Instead, I’ve been left stranded, forced to spend significant money on Uber and alternative transport just to manage day-to-day life. I understand that claims need to be investigated properly, but leaving a customer without progress, without transport, and without clear answers for this long is simply unacceptable. Based on my personal experience, I would strongly advise others to think carefully before choosing this insurer. Read more Read less

  • 4.00/5

    I had purchased car insurance from this company for...

    I had purchased car insurance from this company for over 5 years,duiing which time I was involved in two accidents caused by other parties.I was... I had purchased car insurance from this company for over 5 years,duiing which time I was involved in two accidents caused by other parties.I was generally satissfied with the claims results obtained by this company. The reason I left was due to the price increase snd the lack of discounts for long-term customers.But I appreciated their service quality. Read more Read less

    {"display":"Maxsk","full_name":"Maxsk","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Maxsk 8th May 2026

    Products from Aviva

    Showing products offered by Aviva

    We are Smart Money People

    Join 2 million active users who make better financial decisions with the power of reviews.

    Create an account

    Protecting trust by verifying companies and reviewers

    The only site that specialises in financial services

    Providing everyday people with a voice