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Aviva reviews

Aviva Logo
Rated Average 2.94/5

Aviva reviews

Unverified business Last reviewed within 14 days
  • FCA approved and regulated
    FCA approved and regulated
  • Website is fully compatible with assistive technology
    Website is fully compatible with assistive technology
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Average based on 1,418 product reviews

Average score of 2.94/5
5 star
41%
4 star
18%
3 star
4%
2 star
2%
1 star
35%
Reviews for Aviva have trended negatively over the past 90 days

Aviva’s car insurance scores well for competitive pricing, easy online management, and helpful customer service, especially when no claims are needed. However, pensions are a nightmare with slow, confusing processes and poor communication. Health insurance is a major pain point with dreadful customer service and claim delays. Home insurance claims often face frustrating delays and poor support.

Positive themes

  • Aviva Car insurance offers great prices and easy online management with friendly service. (15 mentions)

Negative themes

  • Aviva Pension service is painfully slow with poor communication and delays accessing funds. (20 mentions)
  • Aviva Health insurance is a nightmare with terrible customer service and claim delays. (9 mentions)
  • Aviva Car insurance claims and customer support are often slow and frustrating. (5 mentions)
Summarised by AI
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About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Contact details

Social media

Reviews for Aviva

Showing 11 of 1418 company reviews Last reviewed within 14 days

THE BIG NO NO TAMPERING WITH DATA

Pension 23rd July 2026

My recorded conversion have had parts remove and even some parts adding my voice in to the conversion this how they act when they make... My recorded conversion have had parts remove and even some parts adding my voice in to the conversion this how they act when they make a mistake but the best part I have proof good luck to the CEO Read more Read less

Rated Terrible 1.00/5
Read more product reviews

They dont want to give you your money!

Pension 20th July 2026

I used to live in London and worked in the city. Usual pension accumulation. Things worked fine but I did not have to have an... I used to live in London and worked in the city. Usual pension accumulation. Things worked fine but I did not have to have an interaction with the back-office. That changed once I wanted my money to be transferred to my bank account outside the UK but within the EU. You will not believe me when I tell you that more than six months have passed and I still do not have my money! They hide behind "regulation" and "procedures" for "my" protection. Factually, they have humanoid robots in their back-office who do not even read when you explain to them that things are a tad different in Germany. They let me NOTARIZE my bank statement, passport, and my great grandmother's birth cirtificate! I did! Then, six months later, they send me the same forms as before, asking for the same documentation as from the outset! When you explain to them that this was all sent months ago, they tell you that you have to get a fresh set of docs. The "old" ones are void because they wasted all the time. I have experienced a lot of disorganised, unaccountable, unfriendly, unhelpful companies but AVIVA pension leads the pack. I am shocked and disgusted by the lack of interest, the unfathomable incompetence of "staff", the unwillingness to solve a non-standard procedure and the utter lack of organisational accountability. I have the suspicion that this is methodical!!! They either dont have the money anymore or just want to keep it ad infinitum! I can only recommend not to save your monies with this bad excuse of a financial insititution! NEVER AGAIN! Read more Read less

Rated Terrible 1.00/5
Read more product reviews
  • 5.00/5

    Flawless execution and support

    Flawless execution and support throughout the whole process from start to finish. No complaints about the level of help or the price. Nothing more to say really but “well done!”

  • 5.00/5

    It’s very reassuring to have this policy in place

    my husband purchased our policy after 13 hour wait in A&E left us upset and un cared for. There was definitely a stigma around it... my husband purchased our policy after 13 hour wait in A&E left us upset and un cared for. There was definitely a stigma around it and I wasn’t sure whether we would actually end up using it but God oh my God we ended up getting a policy. Since inception we’ve had to use it twice and both times the care and attention that we’ve had has been exceptional. Everything has been super quick. All of our concerns have been taken care of and we feel like any issue is no problem at all. Read more Read less

  • 1.00/5

    Very disappointing experience with Aviva.

    Very disappointing experience with Aviva. Trying to withdraw my money turned into an unnecessarily long and frustrating process. It felt like every step was designed... Very disappointing experience with Aviva. Trying to withdraw my money turned into an unnecessarily long and frustrating process. It felt like every step was designed to put me off rather than help me access my own funds. The phone call took far longer than it should have, with repeated questions and unnecessary delays. To make matters worse, the advisor came across as dismissive and subtly rude, which made an already stressful situation even more unpleasant. Withdrawing your own money shouldn’t feel like such a battle. I expected a much smoother and more professional experience from a company like Aviva. Read more Read less

    {"display":"Joe M","full_name":"Joe M","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Joe M 8th July 2026
  • 1.00/5

    Useless customer service.

    Trying to access my pension but coming up with totally inept customer service personnel. Promises made, it's 'in the post' and the same paperwork sent... Trying to access my pension but coming up with totally inept customer service personnel. Promises made, it's 'in the post' and the same paperwork sent over and over again. I just want to claim my pension! Read more Read less

    {"display":"Mel S","full_name":"Mel S","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Mel S 3rd July 2026
  • 4.00/5

    My Works Pension

    My Works Pension since Joining my current Job and started in September 2020, has added some much better features on the Site and all policies... My Works Pension since Joining my current Job and started in September 2020, has added some much better features on the Site and all policies can be viewed under one Account , ie car Insurance, house Insurance, Pension, etc, offers are clear to be viewed where a possible saving can be made for multiple Products opened with Aviva. Read more Read less

    {"display":"Andy Elliot","full_name":"Andy Elliot","avatar":{"url":"\/assets\/uploads\/avatars\/users\/9772.png"}}'s avatar
    Pension
    Andy Elliot 21st June 2026
  • 1.00/5

    Avoid avoid avoid

    Terrible providers made our lives hell after a fire, avoid at all costs

  • 1.00/5

    My wife was admitted to hospital for emergency treat...

    My wife was admitted to hospital for emergency treatment-we wrote to them and said what do you need from us.No reply. We sent bills £8ks... My wife was admitted to hospital for emergency treatment-we wrote to them and said what do you need from us.No reply. We sent bills £8ks worth, nothing for a year apart from telling us our providers were not recognised by Avila-they made that up. A year later we get a letter saying please contact us about it-we need some information. What do need? Silence . Next up we are going to sue. Read more Read less

  • 5.00/5

    Very satisfactory Annuity

    They gave me a good rate for my Annuity and the payments are regularly attributed to my account

    {"display":"Jeffrey R","full_name":"Jeffrey R","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Annuity
    Jeffrey R 11th June 2026
  • 1.00/5

    Had to cancel flight due to wife having operation wh...

    Had to cancel flight due to wife having operation which meant she was unable to fly, sent consultants letter confirming this, also all relevant flight... Had to cancel flight due to wife having operation which meant she was unable to fly, sent consultants letter confirming this, also all relevant flight details, in total had seven emails from them all asking for documents I had sent at start of claim, having spoke to them I eventually had claim accepted after 9 weeks Read more Read less

    {"display":"alec b","full_name":"alec b","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Travel insurance
    alec b 10th June 2026

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