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Aviva reviews

Aviva Logo
Rated Average • 3.01/5

Aviva reviews

Unverified business Last reviewed within 7 days
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Review summary

People rate this company as Average based on 1,382 product reviews

Average score of 3.01/5
5 star
41%
4 star
18%
3 star
4%
2 star
2%
1 star
35%
Reviews for Aviva have trended positively over the past 90 days

Aviva Car Insurance scores well for value and easy renewals with helpful phone support and a user-friendly app. However, their health insurance claims and pension services often frustrate with slow responses and poor communication. Home insurance claims also face delays and low settlements causing stress for many.

Positive themes

  • Aviva Car Insurance offers great value and competitive renewal prices.
  • Aviva's customer service is generally helpful and polite on the phone.
  • Aviva's website and app are user-friendly and make managing policies easy.

Negative themes

  • Aviva's health insurance claims process is slow and frustrating with poor phone support.
  • Aviva pension services are slow with poor communication and delayed payments.
  • Aviva home insurance claims often face delays and low payouts causing stress.
Summarised by AI
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About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Reviews for Aviva

Showing 11 of 1382 company reviews • Last reviewed within 7 days

Aviva must be the worst company I have dealt with in...

Investments • 25th March 2026

Aviva must be the worst company I have dealt with in the whole of my 80 years. I have been trying to cash in and... Aviva must be the worst company I have dealt with in the whole of my 80 years. I have been trying to cash in and close a bond I have held since 1998 since January this year. Blatant lies false promises and poorly trained call handlers who all say something different. Emailed the CEO in desperation but still no money. They are a total disgrace Read more Read less

{"display":"Chris A","full_name":"Chris A","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Terrible • 1/5
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Mindlessly bureaucratic and frustrating

Pension • 24th March 2026

Have an individual stakeholder plan which I was aware needed to be resolved before I hit 75 - it’s been with Aviva for decades. Long... Have an individual stakeholder plan which I was aware needed to be resolved before I hit 75 - it’s been with Aviva for decades. Long delays to speak to them, and advice initially very unclear. Managed on a second call to establish I could take the tax free lump sum but would need to set up a new pension arrangement for the small sum left. A tortuous call the next day to a different department left me feeling very frustrated and unsure about leaving the remaining pot with them. So, why on earth do I have to provide them details of my HMRC pension protection, tell them what I did before I retired, what I earned decades ago or even confirm my nationality.? Been with them for donkeys years but felt this was either a fishing trip for market data, or a bureaucratic tick box exercise with numerous health warnings about investments repeated endlessly. - along with telling me endlessly how I would have to manage my own pension with them. And why after decades with my bank could they not confirm my ID in their security vetting - never had that before and now leaving me in a position to have to post statements - and required in very prescribed format ( unredacted, with x many withdrawals, specified time etc etc). Then to boot a copy of the HMRC letter - why? . Needlessly detailed tick box process and very off putting. Let’s see how long it takes them to sort this out! . In contrast had a similar policy with another provider which was dealt with smoothly and effortlessly with none of this mindless bureaucracy. .Makes one wonder how easy they will be if I ( or my beneficiaries) have to address any issues with them in future.. Will see how it goes but may reconsider moving this pot when I can - left me cold! Read more Read less

{"display":"Veronicat","full_name":"Veronicat","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Terrible • 1/5
Read more product reviews
  • 5/5

    Really easy set up that helped me pick the right pla...

    Really easy set up that helped me pick the right plan for what I needed.

    {"display":"John G","full_name":"John G","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Health insurance
    John G 21st March 2026
  • 1/5

    Just a difficult company

    After my mum had passed I had difficulty finding out any information. They were very cold and no empathy shown in the circumstances. They are... After my mum had passed I had difficulty finding out any information. They were very cold and no empathy shown in the circumstances. They are just focused on policy rather than explaining information. No one knows how this works until they go through it but they are not firth coming in assisting you in the right way. They just assume you know what they are referring to. I took legal advice and they still went against this. They make the process so difficult in such an emotional time. Shocking! Read more Read less

    {"display":"Emma ","full_name":"Emma ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Emma 10th March 2026
  • 4/5

    Good website easy to navigate.

    Good website easy to navigate. Good products

    {"display":"Margaret ","full_name":"Margaret ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Health insurance
    Margaret 21st February 2026
  • 1/5

    I had an accident a woman hit me in the parking lot...

    I had an accident a woman hit me in the parking lot in the side of the car I contacted Aviva and they didn't do... I had an accident a woman hit me in the parking lot in the side of the car I contacted Aviva and they didn't do anything about it and they don't do it all the repair was done with my insurance it's some jokes I will never insure the car there again Read more Read less

    {"display":"Damian M","full_name":"Damian M","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Damian M 20th February 2026
  • 5/5

    I updated my holiday insurance today,I was contacted...

    I updated my holiday insurance today,I was contacted by David,surname not known,Scottish accent,he was amazing,very professional,answered all my questions .really helped to sort my Travel... I updated my holiday insurance today,I was contacted by David,surname not known,Scottish accent,he was amazing,very professional,answered all my questions .really helped to sort my Travel Pack,he was very knowledgeable,my wife and I were really impressed with him,he is a valuable asset to Aviva. Read more Read less

    {"display":"David B","full_name":"David B","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Travel insurance
    David B 17th February 2026
  • 1/5

    Through my employer I was a group scheme member BUT

    Through my employer I was a group scheme member. I was asked to submit both an invoice and a receipt for a pacemaker check. This... Through my employer I was a group scheme member. I was asked to submit both an invoice and a receipt for a pacemaker check. This I did on 22/12/2025. Supposed service standard - 10 working days. Today is the the 9th of February 2026 and the claim has still not been paid. Read more Read less

    {"display":"Angus M","full_name":"Angus M","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Health insurance
    Angus M 9th February 2026
  • 1/5

    Is is impossible to cancel renewal policy date.

    Is is impossible to cancel renewal policy date.

    {"display":"Stephen Browning","full_name":"Stephen Browning","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1346109.png"}}'s avatar
  • 1/5

    AVIVA Health insurance is bad for your bank balance.

    Started in 2021 with a premium of £1117 year 2 went to £1739 then last year £2874 now £4362 after a £250 claim for a broken toe..don't get conned by their introductory offers/headline prices.....

    {"display":"tim m","full_name":"tim m","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Health insurance
    tim m 6th February 2026
  • 1/5

    Withdrawing funds

    Pension was set up as annuity plan and was unable to transfer or do anything with it until I was 65. On reaching 65 as... Pension was set up as annuity plan and was unable to transfer or do anything with it until I was 65. On reaching 65 as there was under £10,000 I was eligible to take a lump sum. Completed paperwork and weeks went by and heard nothing more paper was then sent out and it now looks like the lump sum option is not available as another annuity has been set up. Each time I have called you can only get to speak to customer services who then send a message through to the back office who have two weeks to respond. Just keep getting fobbed off. I have put in a formal complaint and received acknowledgment that they would keep in touch with progress, not heard from them and again you can’t speak to them. You just can’t get passed the contact centre. 3 months has now passed snd still no lump sum or any further forward. Read more Read less

    {"display":"JP","full_name":"JP","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    JP 4th February 2026

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