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Aviva reviews

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Rated Average 3.08/5

Aviva reviews

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Unverified business
Last reviewed within 7 days

Review summary

People rate this company as Average based on 1,376 product reviews

Average score of 3.08/5
5 star
42%
4 star
18%
3 star
4%
2 star
2%
1 star
34%
Reviews for Aviva have trended positively over the past 90 days

Aviva Car Insurance scores well for value and easy renewals with helpful phone support and a user-friendly app. However, their health insurance claims and pension services often frustrate with slow responses and poor communication. Home insurance claims also face delays and low settlements causing stress for many.

Positive themes

  • Aviva Car Insurance offers great value and competitive renewal prices.
  • Aviva's customer service is generally helpful and polite on the phone.
  • Aviva's website and app are user-friendly and make managing policies easy.

Negative themes

  • Aviva's health insurance claims process is slow and frustrating with poor phone support.
  • Aviva pension services are slow with poor communication and delayed payments.
  • Aviva home insurance claims often face delays and low payouts causing stress.
Summarised by AI
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About Aviva

Aviva is a multinational insurance company with headquarters in London.

Aviva’s roots go right back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696. Today, Aviva has around 19 million customers in the UK, Ireland and Canada.

Aviva provide a full range of insurance, investment, retirement and health insurance products.

Aviva at a glance

Reviews for Aviva

Showing 11 of 1376 company reviews Last reviewed within 7 days

Through my employer I was a group scheme member BUT

Health insurance 9th February 2026

Through my employer I was a group scheme member. I was asked to submit both an invoice and a receipt for a pacemaker check. This... Through my employer I was a group scheme member. I was asked to submit both an invoice and a receipt for a pacemaker check. This I did on 22/12/2025. Supposed service standard - 10 working days. Today is the the 9th of February 2026 and the claim has still not been paid. Read more Read less

Rated Terrible 1/5
Read more product reviews

Is is impossible to cancel renewal policy date.

Car insurance 9th February 2026

Is is impossible to cancel renewal policy date.

Rated Terrible 1/5
Read more product reviews
  • 1/5

    AVIVA Health insurance is bad for your bank balance.

    Started in 2021 with a premium of £1117 year 2 went to £1739 then last year £2874 now £4362 after a £250 claim for a broken toe..don't get conned by their introductory offers/headline prices.....

    {"display":"tim m","full_name":"tim m","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Health insurance
    tim m 6th February 2026
  • 1/5

    Withdrawing funds

    Pension was set up as annuity plan and was unable to transfer or do anything with it until I was 65. On reaching 65 as... Pension was set up as annuity plan and was unable to transfer or do anything with it until I was 65. On reaching 65 as there was under £10,000 I was eligible to take a lump sum. Completed paperwork and weeks went by and heard nothing more paper was then sent out and it now looks like the lump sum option is not available as another annuity has been set up. Each time I have called you can only get to speak to customer services who then send a message through to the back office who have two weeks to respond. Just keep getting fobbed off. I have put in a formal complaint and received acknowledgment that they would keep in touch with progress, not heard from them and again you can’t speak to them. You just can’t get passed the contact centre. 3 months has now passed snd still no lump sum or any further forward. Read more Read less

    {"display":"JP","full_name":"JP","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    JP 4th February 2026
  • 1/5

    Extremely Slow

    when trying to access my funds I find it very frustrating that it takes weeks for my request to be completed, no matter how large... when trying to access my funds I find it very frustrating that it takes weeks for my request to be completed, no matter how large or small the sum of money is, I have spent 45 minutes on the phone being questioned about my withdrawal then I receive the forms which I fill in and return, then wait patiently for 3 weeks and I have to phone again asking what the problem is, recent excuse was that there was a high demand over the Christmas period ,what makes it worse is that Aviva continually advertising for more customers when they cannot cope with current customers, very disappointed customer Read more Read less

    {"display":"F Downey","full_name":"F Downey","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1338485.png"}}'s avatar
    Pension
    F Downey 3rd February 2026
  • 5/5

    Aviva for Value

    Aviva were the cheapest quote for renewing my car insurance by far

    {"display":"Jeffrey R","full_name":"Jeffrey R","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Jeffrey R 22nd January 2026
  • 1/5

    AVIVA Health Insurance - Cold Stonewallers

    My partner and I have tried to make genuine claims, but AVIVA ask so many questions and it appears they have an offshore company doing... My partner and I have tried to make genuine claims, but AVIVA ask so many questions and it appears they have an offshore company doing their assessments - as you get replies at 0500hrs. There customer service is awful and when my first claim was rejected - a call handler gleefully suggested that I should read the small print. One of their "overseas" reviewers suggested I may have a problem with alcohol. Read more Read less

    {"display":"Andrew B","full_name":"Andrew B","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Health insurance
    Andrew B 10th January 2026
  • 2/5

    are Aviva scamming us?

    I instructed Aviva to cash in my pension, filled in the appropriate forms and got confirmation in writing that payout should be within 15 business... I instructed Aviva to cash in my pension, filled in the appropriate forms and got confirmation in writing that payout should be within 15 business days of the 1st December, I booked a builder to do some work beginning the 6th January expecting the funds to be in my account by 22 Dec, nothing arrived! I called Aviva and was told there was a 5 day Delay due to the holiday period and staff sickness so I waited until 2nd Jan and called again only to be told there could be a further delay of 2 weeks??? at which point I had to cancel my building work. I lodged a complaint asking for a specific date when MY money would be available and received an email confirming my complaint with a case number and a contact phone number, however the phone number did not exist so I rang Aviva again asking for a payment date, after holding on the phone for what seemed like an eternity I was told that the payment team would contact me directly, as you probably guessed, nobody did so here I am posting this about a company I used to consider trustworthy. I am disgusted to think that Aviva are holding on to peoples own money just to earn a little more interest for themselves. Read more Read less

    {"display":"Peter L","full_name":"Peter L","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Peter L 8th January 2026
  • 1/5

    Incredibly slow & frustrating to deal with

    I have been trying to cash in a small pension for over two months. The initial international call took over an hour during which it... I have been trying to cash in a small pension for over two months. The initial international call took over an hour during which it felt like they were resistant to my well thought through decision. I've filled in forms, I've had countless long calls. The people you speak to are pleasant but I've had so my stupid obstacles as to why they can't pay. The back office are slow to do anything. I had a payment a couple of days ago & it's half the amount I expected with no statement to understand the payment. Read more Read less

    {"display":"Cat ","full_name":"Cat ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Cat 22nd December 2025
  • 1/5

    Very bad experience with Aviva health insurance.

    Very bad experience with Aviva health insurance. My son was critically ill and admitted to hospital for three days after choking, which led to a... Very bad experience with Aviva health insurance. My son was critically ill and admitted to hospital for three days after choking, which led to a cardiac arrest. The medical team performed CPR, and he was placed on ventilator support because his lungs were in very poor condition. When he arrived at the hospital, there was no air in his lungs, and his ABG results were extremely poor. We contacted Aviva to make a claim, but they refused it, even though I have been paying nearly £50 per month. I contacted Aviva to make a claim and spoke with their customer care executive, who told me that this was not considered a serious issue. I do not understand what they would consider a serious issue, given the circumstances. This reflects very poor service, and I strongly do not recommend Aviva insurance anymore. Read more Read less

    {"display":"Anish Danet","full_name":"Anish Danet","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1316779.png"}}'s avatar
    Health insurance
    Anish Danet 16th December 2025
  • 2/5

    Extremely frustrating admin dept!

    Trying to arrange a one-off pension drawdown, I eventually got to speak to someone on my fourth time of ringing, who was polite and helpful.... Trying to arrange a one-off pension drawdown, I eventually got to speak to someone on my fourth time of ringing, who was polite and helpful. He explained I would receive an email with a link to a document to sign and that I would be sent a code by text. I just changed my telephone number so had to write to them to advise same and they responded 48 hours later to say the record had been updated. I clicked on the link, no luck, wouldn’t work. I’m currently waiting to hear back from them. again. I said on the phone and in my emails that it was pretty urgent. This complaint is not re the performance of the funds but the unavailability and lack of competency of the admin team - it ain’t easy to get your money out. Read more Read less

    {"display":"Craig Edwards","full_name":"Craig Edwards","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pension
    Craig Edwards 12th December 2025

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