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Aviva: Home insurance reviews

Name: Home insurance
Rating: 3.38 (226 reviews)

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3.38

Based on 226 reviews, last reviewed 2nd Nov 2026

900% increase in 5 star reviews

in the past 90 days

300% increase in 1 star reviews

in the past 90 days

51%

23%

18%

Latest highest rating:

5

Easy to apply Great price. The Online application was very easy to follow, it clearly explained what is and what is not covered and how to include extra services and their cost ... Read more Reviewed on: 13th October 2026

Latest lowest rating:

1

Warning ! This may save you from severe stress. Warning ! Do not take out any home insurance with Aviva /or UK digital online, this would include car insurance ! They outsource "ARC LEGAL" as there ... Read more Reviewed on: 2nd November 2026

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About this product

The Aviva Signature home insurance policy combines buildings and contents cover.

Aviva Signature home insurance replaces damaged items with new ones, or pays for them to be restored, repaired or replaced. Damage due to wear and tear or breakdowns is not covered. Accidental damage is an optional cover.

Aviva Signature home insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Home insurance reviews (226)

Warning ! This may save you from severe stress.

Warning ! Do not take out any home insurance with Aviva /or UK digital online, this would include car insurance ! They outsource "ARC LEGAL" as there cronies to decline for legal expenses / or other, insurers use them inc direct line/ LV etc,they will not pay out on valid or genuine claims. The insurance home policy Aviva is not worth the paper its written on, they encourage legal fees ! we have full no claims history/car included and had both with them. ! Our freehold home has gone past the risk factor as 90,000 / 100.00 legal fees declined to fight our case! What was included/paid for ! Do not forget who pays there wages, both parties are running a business in order to profit on the expense of the consumer ! look at the stats millions , ! YOU ! Aviva appoint arc legal as there delegate, [ a trusted supplier they say ! this is a joke ! ] to make decisions. You are not the client ! Aviva are in this case ! As with many other insurers Aviva is the primary insurer and is responsible for selling you the policy/and legal expenses. So if Aviva agree with arc legal are the chosen delegate, then they must be aiding and abetting the final decision, which we can assume as fraud or obtaining money by deception, [ old school] ! is this legal? Dont ask them! Ask the CEO of Aviva , Amanda Blanc DBE . i cancelled all car polices / home insurance and now realized Aviva are taking over from greenflag breakdown cover ! oh dear , so cancelled them to! My advice, dont insure with Aviva car / or home , if you pick home/car insurance, enquiries -who does there legal expenses?, or if Mr arc is associated with them? do not trust, -[trust pilot as they write there own reviews]. Importantly if you have suffered the above, contact the FCA / FOS they must have that much paperwork on these, and other cases ,that they cannot see out of the office windows, this company together with there associates should be shut down by the regulator, so my advice again , stop feeding there habits, hope been of help, thank you for reading the essay. Reviewed on: 2nd November 2026

Easy to apply Great price.

The Online application was very easy to follow, it clearly explained what is and what is not covered and how to include extra services and their cost if needed The overall price for building and contents was more than competitive it was unbeatable. I had to rate customer services as neutral as I have not had cause to deal with them in person. Reviewed on: 13th October 2026

No need to switch providers after many years.

No need to switch providers after many years. A trusted brand who make insurance easy. Reviewed on: 13th October 2026

Relatively high price for what is offered

Relatively high price for what is offered Reviewed on: 13th October 2026

Reliable.

Able to do most dealing with them on line. Phone answered promptly. Kept informed of updates. Reviewed on: 13th October 2026

Easy renewal and best value in comparison to others.

Easy renewal and best value in comparison to others. Reviewed on: 3rd September 2026

Aviva home insurance

Good insurance coverage at reasonable price from well known company Reviewed on: 2nd September 2026

Can't believe how easy it was to take out home insur...

Can't believe how easy it was to take out home insurance with Aviva. Everything was explained in accessible documents and the features and price beat my previous insurer hands down Reviewed on: 24th August 2026

I am a vulnerable person living with severe dyslexia...

I am a vulnerable person living with severe dyslexia and serious ongoing mental health struggles. The way Aviva treated me caused such extreme distress that I reached crisis point and attempted suicide — this is how bad their conduct was. I had two genuine claims: theft of my home DIY tools in November 2024, and wall damage in October 2024. I reported everything properly in March 2026 — well within all legal and policy time limits. Under UK law (Limitation Act 1980) I have six years to bring a claim, and Aviva’s own guidance confirms they do NOT use strict rigid deadlines — so their accusations of “delay” are completely false. They appointed Sedgwick to carry out inspections. Sedgwick failed to attend confirmed appointments without even a message, and then lied saying it was my fault and that I had not confirmed dates. It was perfectly reasonable for me to lose all trust in them and refuse to work with them any longer. I simply asked for a different, independent surveyor, and also requested email‑only communication — which is my legal right under the Equality Act 2010 due to my vulnerabilities. For my tool theft claim, I provided the receipt I had been given when buying them privately — which is standard proof for second‑hand items — but Aviva rejected it anyway, looking for any excuse to deny what I was owed. Today — 24th August 2026 — Aviva's representative Jack McNeil sent me a letter cancelling my entire home insurance policy effective 30th August 2026. They claimed I had breached policy conditions and refused to cooperate — this is completely false. I answered every single question, sent all photos, receipts, and records, and cooperated fully from start to finish. I only refused to deal with an agent who had proven themselves untrustworthy. This cancellation is clearly retaliatory — happening only because I stood up for myself and sent my case to the Financial Ombudsman. Now I am at risk of being left uninsured, and they are trying to mark me down as uncooperative so that I will struggle to get cover in the future. Shocking, disgusting behavior. Many years as a loyal customer to be treated this way has impacted my mental health severely — to the point I tried to take my own life. They ignored my severe dyslexia, my mental health, and my vulnerability completely. They bullied me, lied to me, and tried to push me around simply because I asked for fair treatment. Reviewed on: 24th August 2026

Good service and responsive.

Good service and responsive. Reasonable quotes and easy to deal with. Reviewed on: 20th August 2026

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