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Aviva: Home insurance reviews

Name: Home insurance
Rating: 3.36 (219 reviews)

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3.36

Based on 219 reviews, last reviewed 24th Aug 2026

700% increase in 5 star reviews

in the past 90 days

400% increase in 1 star reviews

in the past 90 days

51%

23%

18%

Latest highest rating:

5

Can't believe how easy it was to take out home insur... Can't believe how easy it was to take out home insurance with Aviva. Everything was explained in accessible documents and the features and price beat ... Read more Reviewed on: 24th August 2026

Latest lowest rating:

1

I am a vulnerable person living with severe dyslexia... I am a vulnerable person living with severe dyslexia and serious ongoing mental health struggles. The way Aviva treated me caused such extreme distres... Read more Reviewed on: 24th August 2026

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About this product

The Aviva Signature home insurance policy combines buildings and contents cover.

Aviva Signature home insurance replaces damaged items with new ones, or pays for them to be restored, repaired or replaced. Damage due to wear and tear or breakdowns is not covered. Accidental damage is an optional cover.

Aviva Signature home insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Home insurance reviews (219)

Can't believe how easy it was to take out home insur...

Can't believe how easy it was to take out home insurance with Aviva. Everything was explained in accessible documents and the features and price beat my previous insurer hands down Reviewed on: 24th August 2026

I am a vulnerable person living with severe dyslexia...

I am a vulnerable person living with severe dyslexia and serious ongoing mental health struggles. The way Aviva treated me caused such extreme distress that I reached crisis point and attempted suicide — this is how bad their conduct was. I had two genuine claims: theft of my home DIY tools in November 2024, and wall damage in October 2024. I reported everything properly in March 2026 — well within all legal and policy time limits. Under UK law (Limitation Act 1980) I have six years to bring a claim, and Aviva’s own guidance confirms they do NOT use strict rigid deadlines — so their accusations of “delay” are completely false. They appointed Sedgwick to carry out inspections. Sedgwick failed to attend confirmed appointments without even a message, and then lied saying it was my fault and that I had not confirmed dates. It was perfectly reasonable for me to lose all trust in them and refuse to work with them any longer. I simply asked for a different, independent surveyor, and also requested email‑only communication — which is my legal right under the Equality Act 2010 due to my vulnerabilities. For my tool theft claim, I provided the receipt I had been given when buying them privately — which is standard proof for second‑hand items — but Aviva rejected it anyway, looking for any excuse to deny what I was owed. Today — 24th August 2026 — Aviva's representative Jack McNeil sent me a letter cancelling my entire home insurance policy effective 30th August 2026. They claimed I had breached policy conditions and refused to cooperate — this is completely false. I answered every single question, sent all photos, receipts, and records, and cooperated fully from start to finish. I only refused to deal with an agent who had proven themselves untrustworthy. This cancellation is clearly retaliatory — happening only because I stood up for myself and sent my case to the Financial Ombudsman. Now I am at risk of being left uninsured, and they are trying to mark me down as uncooperative so that I will struggle to get cover in the future. Shocking, disgusting behavior. Many years as a loyal customer to be treated this way has impacted my mental health severely — to the point I tried to take my own life. They ignored my severe dyslexia, my mental health, and my vulnerability completely. They bullied me, lied to me, and tried to push me around simply because I asked for fair treatment. Reviewed on: 24th August 2026

Good service and responsive.

Good service and responsive. Reasonable quotes and easy to deal with. Reviewed on: 20th August 2026

responsive, professional, high quality

I find the customer service responsive, I’m not on the phone for hours. I feel they are professional and send me email updates but they are relevant and interesting rather than spam, it feels high quality. The emails also are reassuring sometimes on the lines of ‘we are here to help in times of need, here are the steps and links for ways in which we can help’ Reviewed on: 20th August 2026

Home insurance

Good value excellent customer service service Reviewed on: 20th August 2026

No issues.

No issues. One of the only home insurance providers that would give us the level of coverage required for our mortgage and at a competitive price. Reviewed on: 20th August 2026

Awful claim experience

Aviva are quick to take your premiums, but exceptionally slow at resolving a claim. Communication is basically nonexistent and I feel abandoned and ignored. If you value your mental health and reducing stress from your life steer well clear of Aviva. Reviewed on: 19th August 2026

Great cover at really good prices

Great cover at really good prices Reviewed on: 19th August 2026

Extremely penny pinching in settling household claim.

Extremely penny pinching in settling household claim. Including only allowing for approx 1/2 the amount paid by us and only 1/2 the area of the replacement bathroom flooring (lino) allowable. Reviewed on: 14th August 2026

Aviva no help at all..

Live in St. Catharines in a state of emergency for flooding. They refuse to tell us what the amount to cover emergency clean up for flood damage is. Sent a very unprofessional clean up crew who showed up with a broom, tool box and some vapor barrier and Mc Donald's for breakfast. We had about 4ft of water (that my husband and I cleaned up.) They obviously did not come properly prepared .When we phoned our insurance for a referral to another company they told us to pay for it ourselves and submit the bill. But would not give us a price on what they would pay. We do not have 10 or 20 thousand in our pocket. This is absolutely one of the worst experiences you can imagine. Companies will not touch us without the insurance claim being sent to them and aviva refuses to do it. The adjuster (this flood happened on july 28 with a second on august) the adjuster is not coming until August 10. The mold is steadily growing up the walls and as at the time of this post there is no hope in sight. Reviewed on: 4th August 2026

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