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Aviva: Home insurance reviews

3.50
Based on 209 reviews, last reviewed 17th Jul 2026
100% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
51%
See only 4 star reviews
24%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
17%

Latest highest rating:

5

Flawless execution and support Flawless execution and support throughout the whole process from start to finish. No complaints about the level of help or the price. Nothing more to ... Read more Reviewed on: 17th July 2026
Campbell G's avatar
Campbell G

Latest lowest rating:

1

Avoid avoid avoid Terrible providers made our lives hell after a fire, avoid at all costs Reviewed on: 16th June 2026
Victoria l's avatar
Victoria l

About this product

The Aviva Signature home insurance policy combines buildings and contents cover.

Aviva Signature home insurance replaces damaged items with new ones, or pays for them to be restored, repaired or replaced. Damage due to wear and tear or breakdowns is not covered. Accidental damage is an optional cover.

Aviva Signature home insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Home insurance reviews (209)

Absolutely useless and a waste of money

1
During a localised storm my elderly neighbours ridge tiles were blown off his roof. Despite written evidence from several neighbours and the roofer of the storm and damage they accrued due to it Aviva have refused to pay out because a weather station 17 miles away said the wind speeds were not sufficient to be called a storm. He contacted the ombudsman who despite all the evidence provided decided to agree with aviva. They are obviously hand in glove allegedly. How photos of the damage, reports from neighbours of similar damage and trees blown down does not constitute sufficient evidence is beyond belief. BEWARE OF USING THIS COMPANY. Reviewed on: 18th October 2023

Terrible aviva home insurance

1
If could give no stars i would Happy to take my £120.00per month for home insurance but covers nothing according to aviva i needed electrician and there said didnt cover but i could buy more cover at £90 pound a month wich then would take my payments to £210 a month then last year i needed a roof leak fixing and aviva said i had to pay 3 roofers to come out wich was none refundable and there would make a dision to sort leak on my roof this company robs people blind i will find a better deal some where else at £10er a month instead of £120.00 there rob people and i would recomend people should avoid Reviewed on: 8th October 2023

Easy to buy and set up

5
Seems like good cover but I have never had to make a claim easy to buy and view info online Reviewed on: 25th August 2023

Great Home Insurance Company

5
I am very happy with Aviva insurance - my premium went down rather than up this year, which was unusual and very welcome! I recently added a high-value item to my insurance, and found the process (which I was able to complete online) very straightforward. All round good provider, and very user-friendly! Reviewed on: 24th August 2023

I've never had to make a claim, but it's reasonable

5
Got contents insurance as a renter with the litigation/legal insurance too. The terms are reasonable for the price, and it's super easy to get a quote. Reviewed on: 24th August 2023

Uncaring and Uncooperative

1
The only thing that Aviva seems to be good at is bullying people into retracting their complaints. Reviewed on: 23rd August 2023

No complaints whatsoever

5
We've had home insurance (contents and buildings) with Aviva for the last few years. We always search comparison sites to see if a better deal exists but our renewal quote is always very competitive and so we stay with Aviva. The service we've received is good : communications are timely and clear. We'd be quite happy to have all our insurances with Aviva and I don't think we can say fairer than that! Reviewed on: 23rd August 2023

Great building and contents insurance provider

5
Great cover for a reasonable price. They undercut my previous provider by 40% for the same cover. Almost purely online, but friendly support from humans when needed! Reviewed on: 23rd August 2023

Does what it needs

4
Does what it needs to. Simple to set up. Never had to make a claim. Reviewed on: 9th August 2023

Great cover at a fair price

5
Unlike some insurers, I've been with Aviva now for 5+ years and they haven't taken advantage of my being loyal and upping the price. They even suggest you check to see if you can get it cheaper. But the cover is excellent, easy to understand and competitive. Reviewed on: 9th August 2023

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