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Aviva: Life insurance reviews

Name: Life insurance
Rating: 4.03 (121 reviews)

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4.03

Based on 121 reviews, last reviewed 21st Aug 2026

700% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

60%

21%

11%

Latest highest rating:

5

Nothing is to much trouble for them they explain in... Nothing is to much trouble for them they explain in plain terms what you need to know they also keep on touch with you from time to time Reviewed on: 20th August 2026

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (121)

Life insurance linked to mortgage.

Life insurance linked to mortgage. Reviewed on: 21st August 2026

Great products but rubbish customer service

Apparently another company has taken over Aviva & I’m been hounded by calls from the company thats taken over. No one on the calls explained this is what happened so I’ve ended the calls due to fraud/scam concerns. The life insurance i have linked to my mortgage is s great product though. Reviewed on: 20th August 2026

Nothing is to much trouble for them they explain in...

Nothing is to much trouble for them they explain in plain terms what you need to know they also keep on touch with you from time to time Reviewed on: 20th August 2026

Sweet experience of insurance purchase.

Sweet experience of insurance purchase. Reviewed on: 20th August 2026

life insurance efficiently dealt with

My life insurance dates back many years & was passed to Aviva from another company. They always kept me updated & gave me quite a good bonus when I had to cash it in Reviewed on: 20th August 2026

Satisfied Customer

Well researched products to sufficiently cover individual customer needs. Reviewed on: 20th August 2026

Good service everytime.

Good service everytime. Always helpful never any issues when you call. Clear communication. Reviewed on: 20th August 2026

The have good customer service

The have good customer service and their staff are very patient when explaining their terms to you. They are also very accessible. Reviewed on: 20th August 2026

Great products and customer service

Great products and customer service Reviewed on: 13th August 2026

Aviva Life Insurancw

Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't heard anything yet from Aviva yet just a request for the Death Cert. which they had received days ago. They are pretty good at taking payments though! Reviewed on: 7th October 2025

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