Write a review

Aviva: Life Insurance reviews

Name: Life Insurance
Rating: 4.22 (106 reviews)

View other Aviva products

3.95

Based on 106 reviews, last reviewed 20th Apr 2025

100% increase in 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

58%

25%

Latest highest rating:

5

Aviva Life Insurance Review This life insurance company offers a range of policy options tailored to meet different customer needs, including term life, whole life, and universal... Read more Reviewed on: 20th April 2025

Latest lowest rating:

1

Aviva just won’t pay my combined life and critical l... Aviva just won’t pay my combined life and critical life insurance to pay of my mortgage as I and 4 months in to what my cancer doctors have told me wi... Read more Reviewed on: 18th March 2025

Read all reviews Write a review

About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

Review Aviva: Life Insurance now

Help others make smarter decisions by sharing your own experience.

Write a review

Aviva Life Insurance reviews (106)

Aviva Life Insurance Review

This life insurance company offers a range of policy options tailored to meet different customer needs, including term life, whole life, and universal life insurance. The application process is generally straightforward, and customer service is responsive and helpful. Premium rates are competitive, and the company maintains a solid reputation for reliability and trustworthiness in the industry. Reviewed on: 20th April 2025

Aviva just won’t pay my combined life and critical l...

Aviva just won’t pay my combined life and critical life insurance to pay of my mortgage as I and 4 months in to what my cancer doctors have told me will be 12 months before die , Aviva are doing everything on all the one star reviews people write about , stalling , lies , not answering fabricating time or evidence , read them , absolutely shameful , no point having insurance people if they don’t pay .i am now getting sicker by the day a lot put don’t to no sleep thanks to Aviva disgusting tactics and worrying my child and wife will be homeless when I die if Aviva carry on not paying .my doctors have proved there reason is just a lie , top cancer doctors and staff tell me it’s common to try anything not to pay and these patrons are terminal , why has the government not stepped in , if and when we prize more evidence of more lies and bad service we like the rest shall make ombudsman first call then solicitors , ps read all the one star reviews there truth in numbers Reviewed on: 18th March 2025

Me and my partner had our first baby 9 weeks early,...

Me and my partner had our first baby 9 weeks early, am off work unpaid leave , called up before the payment was due to let them no , to be told they couldn’t do anything until I paid 6 months payments, I think this is shocking, paying for service and a company can’t help you out! I will come out of this contract early and go elsewhere! Reviewed on: 24th February 2025

Good overall, great communication

Good overall, great communication Reviewed on: 25th September 2024

Reliable and clear

Reliable and clear. Easy to understand Reviewed on: 24th September 2024

Aviva life insurance

Wonderful product and company, I have been with Aviva for many years and have always had great service and excellent customer experience. Reviewed on: 5th September 2024

SIMPLY SIMPLE AND HONEST COMPANY.

SIMPLY SIMPLE AND HONEST COMPANY. Reviewed on: 4th September 2024

Seamless service

I have not had to speak to anyone so cannot comment on customer service, but setting up the policy has been easy and seamless. Reviewed on: 4th September 2024

Insurance under one umbrella due to trust

I recently changed provider due to advice from an FA. They managed to get me and my wife like for like cover with Aviva for a much cheaper price than the original provider. Due to my having my car insurance with Aviva and have excellent service, this helped with my decision Reviewed on: 4th September 2024

Easy to deal with.

Easy to deal with. Needed to change my name, address and payment date and this was so easy and quick. I used their online forms so didn’t need to phone up. Reviewed on: 4th September 2024

Do you have a different Aviva product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review

Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Alternative products

Life Insurance
from Barclays 4.62 from 8 reviews
Life Insurance
from Vitality 4.21 from 24 reviews
Life Insurance
from LV (Liverpool Victoria) 4.36 from 42 reviews

There's still more to see!

Aviva has a range of products available. Check the ratings of each product to find the right one for you. View all products

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub