Aviva Life Insurance Reviews

  Ratings based on 64 reviews       Last review 4 months ago    
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Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

Overall Rating

Great

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5

Aviva Review Insight

What are people saying in their reviews?

Customer Service

53% of feedback is Process related

Customer profile

Top Age Profile: 35-44

Top Channel Preference: Online

Insurance Choice Awards logo Winner of 'Best Life Insurance Provider' in the 2017 Insurance Choice Awards
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Your Life Insurance Reviews

64 reviews

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Customer service and quotations

Very slow to respond causing quotations to expire before clarification received. Misleading quotations - The quoted "Investment Premium" is misrepresented because Aviva clarified that it is actually commission. The figures quoted as Premium include... Read more

Very slow to respond causing quotations to expire before clarification received. Misleading quotations - The quoted "Investment Premium" is misrepresented because Aviva clarified that it is actually commission. The figures quoted as Premium include both the life cover element and any investment element.

Reviewed on 23rd March 2021
Chriw Wed's avatar
Chriw Wed
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outstanding company

very good at dealing with my mother and fathers life insurance policys

Reviewed on 11th September 2020
Abbie Hillman's avatar
Abbie Hillman
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A Fantastic Policy

I've searched high and low. Aviva are the least prejudiced and most comprehensive policy providers I could find.

Reviewed on 20th August 2020
Jahred Love's avatar
Jahred Love
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Good

Good,pays a good reward/bonuses. Reasonable premium prices.

Reviewed on 18th July 2020
Tabby's avatar
Tabby
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Life insurance covered

We had to get life insurance when buying our first home, Aviva was the best price point at the time 6 years down the line and were still firmly with Aviva they are the perfect cover and we have never had a problem with the way they work keeping us... Read more

We had to get life insurance when buying our first home, Aviva was the best price point at the time 6 years down the line and were still firmly with Aviva they are the perfect cover and we have never had a problem with the way they work keeping us well informed with our poilicy

Reviewed on 13th July 2020
Sarah Morton's avatar
Sarah Morton
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Excellent service

Great values, excellent customer service

Reviewed on 11th July 2020
Mag mrozinska 's avatar
Mag mrozinska
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too expensive

don't care about customers..no chance to cancel your policy and to get some refund..

Reviewed on 4th June 2020
Valentin Mihali's avatar
Valentin Mihali
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Good company

Is a good and trustful company. Me and my husband use it and we are happy with it.

Reviewed on 16th January 2020
Laura Ursache's avatar
Laura Ursache
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Great service!

Best prices and great service always!

Reviewed on 21st November 2019
Ilona's avatar
Ilona
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affordable coverage

My first life insurance - easy affordable simple

Reviewed on 13th September 2019
PenelopeHickling's avatar
PenelopeHickling
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Death Insurance

My family has this insurance for my Step-Mother. Aviva were understanding, prompt and clear during the claim process. Highly recommend.

Reviewed on 12th September 2019
SMITHGG's avatar
SMITHGG
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Easy to set up

We set up life insurance with Aviva years ago, great online service and was really easy to apply

Reviewed on 1st September 2019
EmmaK's avatar
EmmaK
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Great value for over 60s

Easy to set up, very helpful staff.

Reviewed on 21st August 2019
S.clay's avatar
S.clay
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Professional service

Good product explained well by Aviva rep

Reviewed on 15th July 2019
Madelaine McLaughlin's avatar
Madelaine McLaughlin
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very good

Very polite, speedy and great customer service in general

Reviewed on 10th July 2019
Lucy17x's avatar
Lucy17x
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FULL COVERAGE

Really good coverage for any eventuality

Reviewed on 7th July 2019
Francesca Wisdom's avatar
Francesca Wisdom
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Not good

Paid £9.95 a month for 28yrs, when a claim had to be made was told would get £1.675 how's that work out. I'm sure it should be more.

Reviewed on 6th July 2019
Mary's avatar
Mary
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Life insurance policy

I took out this policy many years ago, paying less than £2 a month. I think, in the event of a payout, it would not be a great amount as it seems to be a fixed rate -£10,000, which was a lot years ago when I took out the policy, but not worth so much ... Read more

I took out this policy many years ago, paying less than £2 a month. I think, in the event of a payout, it would not be a great amount as it seems to be a fixed rate -£10,000, which was a lot years ago when I took out the policy, but not worth so much today.

Reviewed on 9th June 2019
Pauline Dring's avatar
Pauline Dring
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Easy

Wanted fixed term life insurance. Got a competitive quote from Aviva. Filled in online forms. Signed paperwork when arrived in post. Now covered for a small monthly fee. Easy.

Reviewed on 5th June 2019
Scott's avatar
Scott
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good product

well priced cover and easy to understand

Reviewed on 17th April 2019
Stuart's avatar
Stuart
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