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Aviva: Life Insurance reviews

3.93
Based on 105 reviews, last reviewed 18th Mar 2025
No new 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
57%
See only 4 star reviews
25%
See only 3 star reviews
7%
See only 2 star reviews
1%
See only 1 star reviews
10%

Latest highest rating:

4

Good overall, great communication Good overall, great communication Reviewed on: 25th September 2024
Tim B's avatar
Tim B

Latest lowest rating:

1

Aviva just won’t pay my combined life and critical l... Aviva just won’t pay my combined life and critical life insurance to pay of my mortgage as I and 4 months in to what my cancer doctors have told me wi... Read more Reviewed on: 18th March 2025
Akin 's avatar
Akin

About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

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Aviva Life Insurance reviews (105)

Aviva just won’t pay my combined life and critical l...

1
Aviva just won’t pay my combined life and critical life insurance to pay of my mortgage as I and 4 months in to what my cancer doctors have told me will be 12 months before die , Aviva are doing everything on all the one star reviews people write about , stalling , lies , not answering fabricating time or evidence , read them , absolutely shameful , no point having insurance people if they don’t pay .i am now getting sicker by the day a lot put don’t to no sleep thanks to Aviva disgusting tactics and worrying my child and wife will be homeless when I die if Aviva carry on not paying .my doctors have proved there reason is just a lie , top cancer doctors and staff tell me it’s common to try anything not to pay and these patrons are terminal , why has the government not stepped in , if and when we prize more evidence of more lies and bad service we like the rest shall make ombudsman first call then solicitors , ps read all the one star reviews there truth in numbers Reviewed on: 18th March 2025

Me and my partner had our first baby 9 weeks early,...

1
Me and my partner had our first baby 9 weeks early, am off work unpaid leave , called up before the payment was due to let them no , to be told they couldn’t do anything until I paid 6 months payments, I think this is shocking, paying for service and a company can’t help you out! I will come out of this contract early and go elsewhere! Reviewed on: 24th February 2025

Good overall, great communication

4
Good overall, great communication Reviewed on: 25th September 2024

Reliable and clear

4
Reliable and clear. Easy to understand Reviewed on: 24th September 2024

Aviva life insurance

5
Wonderful product and company, I have been with Aviva for many years and have always had great service and excellent customer experience. Reviewed on: 5th September 2024

SIMPLY SIMPLE AND HONEST COMPANY.

5
SIMPLY SIMPLE AND HONEST COMPANY. Reviewed on: 4th September 2024

Seamless service

5
I have not had to speak to anyone so cannot comment on customer service, but setting up the policy has been easy and seamless. Reviewed on: 4th September 2024

Insurance under one umbrella due to trust

5
I recently changed provider due to advice from an FA. They managed to get me and my wife like for like cover with Aviva for a much cheaper price than the original provider. Due to my having my car insurance with Aviva and have excellent service, this helped with my decision Reviewed on: 4th September 2024

Easy to deal with.

5
Easy to deal with. Needed to change my name, address and payment date and this was so easy and quick. I used their online forms so didn’t need to phone up. Reviewed on: 4th September 2024

They are reliable They work efficiently

4
They are reliable They work efficiently Reviewed on: 4th September 2024

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