Write a review

Aviva: Life insurance reviews

Name: Life insurance
Rating: 4.18 (111 reviews)

View other Aviva products

3.81

Based on 111 reviews, last reviewed 5th Sep 2025

200% increase in 5 star reviews

in the past 90 days

50% decrease in 1 star reviews

in the past 90 days

59%

23%

11%

Latest highest rating:

5

Easy to apply, excellent support if needed. Easy to apply, excellent support if needed. Reviewed on: 5th September 2025

Latest lowest rating:

1

A Robin Hood company an absolute disgrace 9 months l... A Robin Hood company an absolute disgrace 9 months later my 58 Yr husband passed away but because he had a ECG which result was ACID REFLUX his life i... Read more Reviewed on: 21st July 2025

Read all reviews Write a review

About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Review Aviva: Life insurance now

Help others make smarter decisions by sharing your own experience.

Write a review

Aviva Life insurance reviews (111)

Easy to apply, excellent support if needed.

Easy to apply, excellent support if needed. Reviewed on: 5th September 2025

Good insurance and customer service.

Good insurance and customer service. Reviewed on: 5th September 2025

A Robin Hood company an absolute disgrace 9 months l...

A Robin Hood company an absolute disgrace 9 months later my 58 Yr husband passed away but because he had a ECG which result was ACID REFLUX his life insurance was declined Reviewed on: 21st July 2025

Simple straight forward application for life insuran...

Simple straight forward application for life insurance which was easy to complete Reviewed on: 12th June 2025

Stay away. They are legalised Gangsters.

Aviva will make every excuse there is rather than pay out a life policy. Waiting over 6 weeks for payment. Stay away from this company they are Legalised Gangsters. Reviewed on: 2nd June 2025

Aviva Life Insurance Review

This life insurance company offers a range of policy options tailored to meet different customer needs, including term life, whole life, and universal life insurance. The application process is generally straightforward, and customer service is responsive and helpful. Premium rates are competitive, and the company maintains a solid reputation for reliability and trustworthiness in the industry. Reviewed on: 20th April 2025

Aviva just won’t pay my combined life and critical l...

Aviva just won’t pay my combined life and critical life insurance to pay of my mortgage as I and 4 months in to what my cancer doctors have told me will be 12 months before die , Aviva are doing everything on all the one star reviews people write about , stalling , lies , not answering fabricating time or evidence , read them , absolutely shameful , no point having insurance people if they don’t pay .i am now getting sicker by the day a lot put don’t to no sleep thanks to Aviva disgusting tactics and worrying my child and wife will be homeless when I die if Aviva carry on not paying .my doctors have proved there reason is just a lie , top cancer doctors and staff tell me it’s common to try anything not to pay and these patrons are terminal , why has the government not stepped in , if and when we prize more evidence of more lies and bad service we like the rest shall make ombudsman first call then solicitors , ps read all the one star reviews there truth in numbers Reviewed on: 18th March 2025

Me and my partner had our first baby 9 weeks early,...

Me and my partner had our first baby 9 weeks early, am off work unpaid leave , called up before the payment was due to let them no , to be told they couldn’t do anything until I paid 6 months payments, I think this is shocking, paying for service and a company can’t help you out! I will come out of this contract early and go elsewhere! Reviewed on: 24th February 2025

Good overall, great communication

Good overall, great communication Reviewed on: 25th September 2024

Reliable and clear

Reliable and clear. Easy to understand Reviewed on: 24th September 2024

Do you have a different Aviva product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review

Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Alternative products

Life Insurance
from Howden 0.00 from 0 reviews
Life Insurance
from Barclays 4.68 from 8 reviews
Life Insurance
from Nationwide 3.00 from 3 reviews

Want to see more from Aviva?

Lifetime Mortgage
from Aviva 5.00 from 3 reviews
Landlord Insurance
from Aviva 4.50 from 3 reviews
Pet Insurance
from Aviva 4.17 from 11 reviews

View all products

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub