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Aviva: Life insurance reviews

Name: Life insurance
Rating: 3.88 (122 reviews)

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3.88

Based on 122 reviews, last reviewed 16th Sep 2026

700% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

59%

21%

11%

Latest highest rating:

5

Nothing is to much trouble for them they explain in... Nothing is to much trouble for them they explain in plain terms what you need to know they also keep on touch with you from time to time Reviewed on: 20th August 2026

Latest lowest rating:

1

Terrible company due to payout wait times My mother had a life insurance policy with Aviva for many years.. the reason my mother took out the policy was to cover her own funeral costs and othe... Read more Reviewed on: 16th September 2026

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Life insurance reviews (122)

Terrible company due to payout wait times

My mother had a life insurance policy with Aviva for many years.. the reason my mother took out the policy was to cover her own funeral costs and other practicalities.. my mother passed unexpectedly on the 20th May 2026… it is now 16-09-2026.. 4 months I have been waiting for them to payout and still nothing. Probate has actually been approved and been obtained quicker.. I would urge potential customers not to use Aviva based on their drastically slow payout process. Very disappointing and my mother would be horrified knowing I was left to pay nearly 10k in funeral costs etc. the very reason she took this policy out was to ensure I was not affected financially.. I find this completely unacceptable. Not only am I dealing with the grief of losing my mother I am also now under severe financial pressure because of this company - STAY CLEAR PEOPLE Reviewed on: 16th September 2026

Life insurance linked to mortgage.

Life insurance linked to mortgage. Reviewed on: 21st August 2026

Great products but rubbish customer service

Apparently another company has taken over Aviva & I’m been hounded by calls from the company thats taken over. No one on the calls explained this is what happened so I’ve ended the calls due to fraud/scam concerns. The life insurance i have linked to my mortgage is s great product though. Reviewed on: 20th August 2026

Nothing is to much trouble for them they explain in...

Nothing is to much trouble for them they explain in plain terms what you need to know they also keep on touch with you from time to time Reviewed on: 20th August 2026

Sweet experience of insurance purchase.

Sweet experience of insurance purchase. Reviewed on: 20th August 2026

life insurance efficiently dealt with

My life insurance dates back many years & was passed to Aviva from another company. They always kept me updated & gave me quite a good bonus when I had to cash it in Reviewed on: 20th August 2026

Satisfied Customer

Well researched products to sufficiently cover individual customer needs. Reviewed on: 20th August 2026

Good service everytime.

Good service everytime. Always helpful never any issues when you call. Clear communication. Reviewed on: 20th August 2026

The have good customer service

The have good customer service and their staff are very patient when explaining their terms to you. They are also very accessible. Reviewed on: 20th August 2026

Great products and customer service

Great products and customer service Reviewed on: 13th August 2026

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