Your logical choice of review site
We’re Smart Money People, the UK’s most comprehensive financial services review site. We harness the power of customer reviews to provide deeper, more valuable insights, helping businesses like yours build trust with customers.
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Some of the companies we work with
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Valuable insights, driven by data
Unlike generic review sites, we focus solely on financial services - giving you more meaningful insights than our competitors
2.5+ million reviews captured and over ten years' of data - which we can benchmark by company, sector, the industry, or even your own team
Each review collects 16+ data points giving you in-depth data to improve customer experience and even evidence Consumer Duty outcomes
Making it easy to manage reviews
Easily manage your reviews with our always-on dashboard, built for both functionality and flexibility. Unlike other review sites, we don't charge per product. Plus, we provide unlimited user access - and unlimited review invites - as standard. This makes it easy to grow your reviews and manage customer feedback.
Superior, relevant data and insights
We make it easy for you to get the most out of your reviews, giving you comprehensive data to spot trends, monitor progress, and assess how your proposition evolves over time. With our in-depth, financial services-focused insights, you can also use this data to support board reporting for Consumer Duty.
Collect feedback with our surveys
Need to understand a business challenge, investigate an issue, or simply find out what your customers think about you? Create bespoke surveys to get the exact information you need. This allows you to gather sensitive feedback securely, without the results being published on our platform.
We provide deeper insights so you can understand exactly what your customers want and develop relationships with the people who use your business - or might be about to.
Trust translates into sales, too. Research shows that companies with more reviews generate 54% more revenue* than those without.
* ReviewTracker’s Online Reviews Statistics and Trends 2022 report
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Understand how you compare to competitors
Our range of metrics - including NPS, customer service rating, and overall score - lets you seamlessly compare your performance across sectors, peers, and the industry, helping you identify areas for improvement.
Advertising opportunities
By teaming up with Smart Money People - the UK’s most comprehensive financial services review site - you can amplify your brand’s visibility, connect with potential customers, showcase your solutions, and build credibility.
“Our partnership with Smart Money People has been instrumental. Their insights have allowed us to make strategic decisions and assess how we measure up against competitors and the broader industry.”
Melanie Godley, Senior Marketing Manager, Pure Retirement
Who we are
As the UK’s most comprehensive financial services review site, our data and insights empower your company to build customer trust, outperform competitors, and drive better outcomes.
Get started
To start benefitting from Smart Money People’s data and insights, or if you’ve any questions, complete the form below. We’ll be in touch within one business day.