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Direct Line: Pet Insurance reviews

Name: Pet Insurance
Rating: 4.28 (39 reviews)

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4.28

Based on 39 reviews, last reviewed 26th Aug 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

69%

13%

10%

Latest highest rating:

5

2 Pets, 20 years later and still with Direct Line sa... 2 Pets, 20 years later and still with Direct Line says it all! I have had to claim and have always received fantastic service. I most definitely reco... Read more Reviewed on: 26th August 2026

Latest lowest rating:

1

Horrible company After almost 5 yrs paying rising premiums I made 2 claims. The first for just over £600. They paid £300 and put my premium up by £400 and the second c... Read more Reviewed on: 24th August 2025

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About this product

If you’re looking for a new pet insurance provider, gain valuable insight by reading customer reviews. We collect Direct Line pet insurance reviews to help you understand what life as a Direct Line customer is really like.

Direct Line offers pet insurance policies for cats and dogs, with a multi-pet discount available too. Choose between Essential and Advanced cover, depending on how comprehensive you need your policy to be. Make your policy more secure with additional extras, such as third party liability and overseas travel cover. All policies come with 24/7 vet access.

If Direct Line sounds like the right insurer to protect your pet, learn more by reading our reviews. Find out why policyholders chose Direct Line and whether it has lived up to their expectations. Learn what animal customers have insured and which policy they chose. Find out how comprehensive Direct Line’s policies really are. Read all of this and more in our Direct Line pet insurance reviews.

Our mission is to use the power of your reviews to help people make more successful choices. Have you had a pet insurance policy with Direct Line? Share your honest experience with our Smart Money People community to help other pet owners just like you. Tell us what policy you opted for and whether you were satisfied with the cover you received. Detail any experience you may have had with the customer service team or claims process. Would you renew your policy with Direct Line? Whether good or bad, leave a Direct Line pet insurance review today.

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Direct Line Pet Insurance reviews (39)

Easy to use

They offered by far the best deal for my dog's insurance, and easy to arrange online Reviewed on: 6th September 2017

Excellent service at a difficult time

We have used Direct Line to insure our pet cats for years. Sadly our cat Mog was diagnosed with a rare heart complaint which was very traumatic and worrying as several overnight stays at the vets were incurred plus endless tests. Direct Line after one initial call dealt with the vets team meaning we didn't have to worry about paying the bills for Mogs care. They took great care of her and made sure the rest of her time with us was pain free and comfortable until she passed away peacefully. I reccomend Direct Line pet insurance to anyone. Reviewed on: 17th July 2017

Customer Service really good

I recently renewed my pet insurance with Direct Line and wasn't happy with the original quite I was given. So I called and spoke to an adviser. He talked me through all my insurance products and offered me a great deal that was the best and cheapest on the market. Reviewed on: 28th April 2017

Easy

Great coverage for a reasonable price and simple to renew. Reviewed on: 29th August 2016

Pet Insurance Claim

Great company to deal with - dealt with my claim quickly and efficiently with understanding regarding the situation. Would choose every time Reviewed on: 8th August 2016

CheekyCharges Campaigner

I had a bad experience when I first took insurance out for my new puppy. We took her to the vets as a precautionary measure when she had loose bowels due to her new food. This visit overlapped with us taking the policy out and Direct Line put 2 year conditional exclusions on her policy regarding her whole body, bar her head. It was very difficult to communicate with them. Reviewed on: 13th March 2016

Good insurance company

I'm very happy with my insurance. Customer service is good. I've had no problems at all with any of my claims. Getting a bit expensive now but I'm in my 5th year with a very poorly boxer. I wouldn't change because I've heard some companies will do anything to avoid paying out. Reviewed on: 25th November 2015

why I chose Direct Line

After doing my research I found Direct Line had the best value for money, no percentage of claim in addition to the excess. I had a couple of queries which were quickly answered by a quick phone call. Reviewed on: 25th November 2015

Good customer services

When it was time to renew the insurance cost had gone up by £10 a month, which was about a 30% increase! As I had not made a claim I rang up to see if I could get a better deal. The customer service agent was polite, friendly and really helpful. They checked my account and gave me a loyalty discount and discussed ways in which I could reduce the cost further. Reviewed on: 25th August 2015

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