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Direct Line reviews

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Rated Good 3.66/5

Direct Line reviews

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Unverified business
Last reviewed within 14 days

Review summary

People rate this company as Good based on 590 product reviews

Average score of 3.66/5
5 star
49%
4 star
23%
3 star
6%
2 star
2%
1 star
20%
Reviews for Direct Line have trended positively over the past 90 days

Latest positive rating

5/5

Efficient service

We phoned them about a problem, they then handled everything very quickly and efficiently. I was very inpressed.

{"display":"Richard G","full_name":"Richard G","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Home insurance
Richard G 24th September 2025

Latest negative rating

1/5

Home emergency reported Friday lunchtime.

Home emergency reported Friday lunchtime. Text confirming heating engineer would be with us Sat 27/09/2025 between 9.00 and 12.30. Blue Badge holder, supposed preferential. No... Home emergency reported Friday lunchtime. Text confirming heating engineer would be with us Sat 27/09/2025 between 9.00 and 12.30. Blue Badge holder, supposed preferential. No show, when I phoned at 1.15 pm told engineer had another call to make in Dundee first and would then be with us. Table booked for a 40th Birthday for 4.00pm so could not accept any further delay and they stated that an engineer would be with me between 9.00 am and 12.00. No show again and after speaking to both Direct Line and CET staff, I have been told that my appointment has now been extended to 5.00 pm today. Direct line claim plumber will be with you within 3 hours. A long 3 hours with no heating or hot water from Friday to today. Ask yourself, is this the Company to count on in an emergency. Read more Read less

{"display":"Richard","full_name":"Richard","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Home insurance
Richard 28th September 2025

About Direct Line

Direct Line reviews written by our Smart Money People can help you to find out more about this insurance company, which is part of the Direct Line Group (one of the largest providers of insurance in the UK). Smart Money People is the UK's independent financial services review site. Read and write Direct Line insurance reviews, and together we can help to increase trust and transparency in financial services.

Direct Line at a glance

Reviews for Direct Line

Showing 11 of 590 company reviews Last reviewed within 14 days

Home emergency reported Friday lunchtime.

Home insurance 28th September 2025

Home emergency reported Friday lunchtime. Text confirming heating engineer would be with us Sat 27/09/2025 between 9.00 and 12.30. Blue Badge holder, supposed preferential. No... Home emergency reported Friday lunchtime. Text confirming heating engineer would be with us Sat 27/09/2025 between 9.00 and 12.30. Blue Badge holder, supposed preferential. No show, when I phoned at 1.15 pm told engineer had another call to make in Dundee first and would then be with us. Table booked for a 40th Birthday for 4.00pm so could not accept any further delay and they stated that an engineer would be with me between 9.00 am and 12.00. No show again and after speaking to both Direct Line and CET staff, I have been told that my appointment has now been extended to 5.00 pm today. Direct line claim plumber will be with you within 3 hours. A long 3 hours with no heating or hot water from Friday to today. Ask yourself, is this the Company to count on in an emergency. Read more Read less

Rated Terrible 1/5
Read more product reviews

Efficient service

Home insurance 24th September 2025

We phoned them about a problem, they then handled everything very quickly and efficiently. I was very inpressed.

Rated Excellent 5/5
Read more product reviews
  • 5/5

    decent price and service for multi properties.

    decent price and service for multi property landlords insurance

  • 5/5

    Direct line reliable insurance

    Willing to listen to their customer queries and complaints

    {"display":"alangibson","full_name":"alangibson","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    alangibson 8th September 2025
  • 5/5

    Great service

    Our beautiful dog sadly passed away and direct line couldn’t have been more helpful and supportive. I won’t even look anywhere else for pet insurance... Our beautiful dog sadly passed away and direct line couldn’t have been more helpful and supportive. I won’t even look anywhere else for pet insurance when I am ready to get another dog. Direct line worked with our vet’s and did all the work for us at such a difficult time Read more Read less

    {"display":"Stu R","full_name":"Stu R","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet Insurance
    Stu R 6th September 2025
  • 4/5

    Always found DL straightforward, efficient and hassl...

    Always found DL straightforward, efficient and hassle-free. Claims dealt with quickly particularly with direct communication to vet. Only drawback is ever-increasing cost; loyalty should be rewarded.

    {"display":"Minnie Moo","full_name":"Minnie Moo","avatar":{"url":"\/assets\/uploads\/avatars\/users\/785601.png"}}'s avatar
    Pet Insurance
    Minnie Moo 5th September 2025
  • 5/5

    Direct Line - Best Mix of Price and Services

    Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price and services

    {"display":"Billy S","full_name":"Billy S","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Billy S 5th September 2025
  • 5/5

    Claimed on this insurance for our Cat.

    Claimed on this insurance for our Cat. They delt with the vets directly, and settled the claim direct to the vet.

    {"display":"Roland Foskett","full_name":"Roland Foskett","avatar":{"url":"\/assets\/uploads\/avatars\/users\/677641.png"}}'s avatar
    Pet Insurance
    Roland Foskett 4th September 2025
  • 1/5

    Horrible company

    After almost 5 yrs paying rising premiums I made 2 claims. The first for just over £600. They paid £300 and put my premium up... After almost 5 yrs paying rising premiums I made 2 claims. The first for just over £600. They paid £300 and put my premium up by £400 and the second claim bare in mind I pay £166 a month they have refused outright to pay anything saying over 4 years ago my dog had an itchy ear and I discussed options with a vet but went with the diet option. They say that's the reason for the haematoma today so it's over the 12 month period. Absolutely gutted and feel completely ripped off. Horrible company and will never use them again Read more Read less

    {"display":"Alex J","full_name":"Alex J","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet Insurance
    Alex J 24th August 2025
  • 5/5

    Supporting my business with PLI.

    During my cancer recovery journey after being a full-time carer for my elderly mother, I embarked on a Bric a Brac market stall which has... During my cancer recovery journey after being a full-time carer for my elderly mother, I embarked on a Bric a Brac market stall which has now grown into a business since May 2025. It has helped me develop an understanding of how a business works and Direct Line have been very helpful in proving me with a Public Liability Insurance for my stall business. Any queries - and they're at the end of a phone line to hest advise and update my policy etc. Read more Read less

  • 5/5

    have been with them for a number of years now

    have been with them for a number of years now as the policy cover and the price they have quoted has not been beatable when... have been with them for a number of years now as the policy cover and the price they have quoted has not been beatable when I have compared via various comparison sites and direct online quotes Read more Read less

    {"display":"Lyn H","full_name":"Lyn H","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Lyn H 13th August 2025

    Products from Direct Line

    Showing products offered by Direct Line

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