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Direct Line reviews

Direct Line Logo
Rated Good 3.99/5

Direct Line reviews

Unverified business Last reviewed within 21 days

Review summary

People rate this company as Good based on 615 product reviews

Average score of 3.99/5
5 star
49%
4 star
23%
3 star
6%
2 star
2%
1 star
20%
Reviews for Direct Line have trended positively over the past 90 days

Latest positive rating

4.00/5

satisfactory

I had a good quote from Direct Line- the cheapest I could find . It was quite easy to sort out.

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Car insurance
gwen 4th September 2026

Latest negative rating

1.00/5

Avoid Direct Line.

Avoid Direct Line. If you have to use them, make sure you ready the Insurance booklet properly. Insurers like to take your money but when... Avoid Direct Line. If you have to use them, make sure you ready the Insurance booklet properly. Insurers like to take your money but when it comes to claiming, that's when you know how good they are. Stay away from Direct Line. Read more Read less

About Direct Line

Direct Line reviews written by our Smart Money People can help you to find out more about this insurance company, which is part of the Direct Line Group (one of the largest providers of insurance in the UK). Smart Money People is the UK's independent financial services review site. Read and write Direct Line insurance reviews, and together we can help to increase trust and transparency in financial services.

Direct Line at a glance

Reviews for Direct Line

Showing 11 of 615 company reviews Last reviewed within 21 days

satisfactory

Car insurance 4th September 2026

I had a good quote from Direct Line- the cheapest I could find . It was quite easy to sort out.

Rated Good 4.00/5
Read more product reviews

Direct Line Insurance

Home insurance 4th September 2026

Good cover but comparatively expensive.

Rated Good 4.00/5
Read more product reviews
  • 5.00/5

    I like DL because of the customer services over the...

    I like DL because of the customer services over the phone and that the call staff on UK based. While not the cheapest I have... I like DL because of the customer services over the phone and that the call staff on UK based. While not the cheapest I have confidence in their claims reputation. I found it easy to make a change to the policy over the phone Read more Read less

  • 3.00/5

    Very expensive

    Very expensive compared to others

  • 3.00/5

    Beware with this company

    Prices are not competitive and high renewals are offered only to be reduced when they are confronted with a loss of business-basically unethical practice/customer exploitation

    {"display":"Andy E","full_name":"Andy E","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Andy E 3rd September 2026
  • 5.00/5

    2 Pets, 20 years later and still with Direct Line sa...

    2 Pets, 20 years later and still with Direct Line says it all! I have had to claim and have always received fantastic service. I... 2 Pets, 20 years later and still with Direct Line says it all! I have had to claim and have always received fantastic service. I most definitely recommend them to all pet owners. Read more Read less

    {"display":"LW","full_name":"LW","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet Insurance
    LW 26th August 2026
  • 5.00/5

    Good value and easy to deal with

    Good value and easy to deal with

    {"display":"lynch3149","full_name":"lynch3149","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    lynch3149 24th August 2026
  • 5.00/5

    Good value for money

    We bought a direct line car policy after comparing prices using a comparison website. Very happy with the price and policy. We have used direct... We bought a direct line car policy after comparing prices using a comparison website. Very happy with the price and policy. We have used direct line in the past and found them good to deal with. Read more Read less

    {"display":"Francis B","full_name":"Francis B","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Francis B 21st August 2026
  • 5.00/5

    Excellent home insurance coverage, both buildings an...

    Excellent home insurance coverage, both buildings and contents, at a great price

  • 5.00/5

    Quick and easy car insurance quote.

    Quick and easy car insurance quote. Reasonable price.

    {"display":"thm1988888","full_name":"thm1988888","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    thm1988888 20th August 2026
  • 5.00/5

    No hassle, no issues

    We have never had any issues with them. They always answer the phone, with hardly any waiting time, they are courteous and polite and competent.... We have never had any issues with them. They always answer the phone, with hardly any waiting time, they are courteous and polite and competent. They can always answer whatever questions we have, or find out the answer without delay. Read more Read less

    {"display":"CJT","full_name":"CJT","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Landlord Insurance
    CJT 20th August 2026

    Products from Direct Line

    Showing products offered by Direct Line

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