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Direct Line reviews

Direct Line Logo
Rated Good • 4.09/5

Direct Line reviews

Unverified business Last reviewed within 7 days
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Review summary

People rate this company as Good based on 610 product reviews

Average score of 4.09/5
5 star
49%
4 star
22%
3 star
6%
2 star
2%
1 star
20%
Reviews for Direct Line have trended positively over the past 90 days

Latest positive rating

5.00/5

2 Pets, 20 years later and still with Direct Line sa...

2 Pets, 20 years later and still with Direct Line says it all! I have had to claim and have always received fantastic service. I... 2 Pets, 20 years later and still with Direct Line says it all! I have had to claim and have always received fantastic service. I most definitely recommend them to all pet owners. Read more Read less

{"display":"LW","slug":"user1787746597","deleted_at":null,"created_at":"2026-08-26T12:16:37.000000Z","updated_at":"2026-08-26T12:16:37.000000Z","biography":null,"tagline":null,"gender":null,"rank":null,"first_name":"Linda","last_name":"Ward","full_name":"Linda Ward","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Pet Insurance
LW 26th August 2026

Latest negative rating

1.00/5

Avoid Direct Line.

Avoid Direct Line. If you have to use them, make sure you ready the Insurance booklet properly. Insurers like to take your money but when... Avoid Direct Line. If you have to use them, make sure you ready the Insurance booklet properly. Insurers like to take your money but when it comes to claiming, that's when you know how good they are. Stay away from Direct Line. Read more Read less

{"display":"Trade Demo","slug":"user1786155022","deleted_at":null,"created_at":"2026-08-08T02:10:22.000000Z","updated_at":"2026-08-08T02:10:22.000000Z","biography":null,"tagline":null,"gender":"","rank":null,"first_name":"Trade","last_name":"Demo","full_name":"Trade Demo","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1751520.png"}}'s avatar
See more reviews for Direct Line products

About Direct Line

Direct Line reviews written by our Smart Money People can help you to find out more about this insurance company, which is part of the Direct Line Group (one of the largest providers of insurance in the UK). Smart Money People is the UK's independent financial services review site. Read and write Direct Line insurance reviews, and together we can help to increase trust and transparency in financial services.

Direct Line at a glance

Reviews for Direct Line

Showing 11 of 610 company reviews • Last reviewed within 7 days

2 Pets, 20 years later and still with Direct Line sa...

Pet Insurance • 26th August 2026

2 Pets, 20 years later and still with Direct Line says it all! I have had to claim and have always received fantastic service. I... 2 Pets, 20 years later and still with Direct Line says it all! I have had to claim and have always received fantastic service. I most definitely recommend them to all pet owners. Read more Read less

{"display":"LW","full_name":"LW","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
LW
Rated Excellent • 5.00/5
Read more product reviews

Good value and easy to deal with

Home insurance • 24th August 2026

Good value and easy to deal with

{"display":"lynch3149","full_name":"lynch3149","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Excellent • 5.00/5
Read more product reviews
  • 5.00/5

    Good value for money

    We bought a direct line car policy after comparing prices using a comparison website. Very happy with the price and policy. We have used direct... We bought a direct line car policy after comparing prices using a comparison website. Very happy with the price and policy. We have used direct line in the past and found them good to deal with. Read more Read less

    {"display":"Francis B","full_name":"Francis B","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Francis B 21st August 2026
  • 5.00/5

    Excellent home insurance coverage, both buildings an...

    Excellent home insurance coverage, both buildings and contents, at a great price

    {"display":"Jose Antonio Dorado Peracho","full_name":"Jose Antonio Dorado Peracho","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1690392.png"}}'s avatar
  • 5.00/5

    Quick and easy car insurance quote.

    Quick and easy car insurance quote. Reasonable price.

    {"display":"thm1988888","full_name":"thm1988888","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    thm1988888 20th August 2026
  • 5.00/5

    No hassle, no issues

    We have never had any issues with them. They always answer the phone, with hardly any waiting time, they are courteous and polite and competent.... We have never had any issues with them. They always answer the phone, with hardly any waiting time, they are courteous and polite and competent. They can always answer whatever questions we have, or find out the answer without delay. Read more Read less

    {"display":"CJT","full_name":"CJT","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Landlord Insurance
    CJT 20th August 2026
  • 4.00/5

    ok overall but long wait to speak to someone and not...

    ok overall but long wait to speak to someone and not the cheapest either

    {"display":"Andy E","full_name":"Andy E","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Andy E 20th August 2026
  • 5.00/5

    Good price, easy to arrange.

    Good price, easy to arrange. They also have an app so it is easy to find your details if needed.

    {"display":"Chris W","full_name":"Chris W","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Chris W 20th August 2026
  • 4.00/5

    Good value in a market that charges far too much.

    Good value in a market that charges far too much.

    {"display":"Anthony D","full_name":"Anthony D","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Anthony D 20th August 2026
  • 5.00/5

    Best value on the market and a smooth customer exper...

    Best value on the market and a smooth customer experience throughout the onboarding process

    {"display":"Matt","full_name":"Matt","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Matt 20th August 2026
  • 5.00/5

    Excellent company with really good customer care

    Excellent company with really good customer care

    {"display":"Joseph McMillan ","full_name":"Joseph McMillan ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar

    Products from Direct Line
    Showing products offered by Direct Line

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