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Direct Line reviews

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Rated Good 3.67/5

Direct Line reviews

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Unverified business
Last reviewed within 7 days

Review summary

People rate this company as Good based on 588 product reviews

Average score of 3.67/5
5 star
49%
4 star
23%
3 star
6%
2 star
2%
1 star
20%
Reviews for Direct Line have trended positively over the past 90 days

Latest positive rating

5/5

decent price and service for multi properties.

decent price and service for multi property landlords insurance

Latest negative rating

1/5

Horrible company

After almost 5 yrs paying rising premiums I made 2 claims. The first for just over £600. They paid £300 and put my premium up... After almost 5 yrs paying rising premiums I made 2 claims. The first for just over £600. They paid £300 and put my premium up by £400 and the second claim bare in mind I pay £166 a month they have refused outright to pay anything saying over 4 years ago my dog had an itchy ear and I discussed options with a vet but went with the diet option. They say that's the reason for the haematoma today so it's over the 12 month period. Absolutely gutted and feel completely ripped off. Horrible company and will never use them again Read more Read less

{"display":"Alex J","full_name":"Alex J","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Pet Insurance
Alex J 24th August 2025

About Direct Line

Direct Line reviews written by our Smart Money People can help you to find out more about this insurance company, which is part of the Direct Line Group (one of the largest providers of insurance in the UK). Smart Money People is the UK's independent financial services review site. Read and write Direct Line insurance reviews, and together we can help to increase trust and transparency in financial services.

Direct Line at a glance

Reviews for Direct Line

Showing 11 of 588 company reviews Last reviewed within 7 days

decent price and service for multi properties.

Landlord Insurance 9th September 2025

decent price and service for multi property landlords insurance

Rated Excellent 5/5
Read more product reviews

Direct line reliable insurance

Home insurance 8th September 2025

Willing to listen to their customer queries and complaints

Rated Excellent 5/5
Read more product reviews
  • 5/5

    Great service

    Our beautiful dog sadly passed away and direct line couldn’t have been more helpful and supportive. I won’t even look anywhere else for pet insurance... Our beautiful dog sadly passed away and direct line couldn’t have been more helpful and supportive. I won’t even look anywhere else for pet insurance when I am ready to get another dog. Direct line worked with our vet’s and did all the work for us at such a difficult time Read more Read less

    {"display":"Stu R","full_name":"Stu R","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet Insurance
    Stu R 6th September 2025
  • 4/5

    Always found DL straightforward, efficient and hassl...

    Always found DL straightforward, efficient and hassle-free. Claims dealt with quickly particularly with direct communication to vet. Only drawback is ever-increasing cost; loyalty should be rewarded.

    {"display":"Minnie Moo","full_name":"Minnie Moo","avatar":{"url":"\/assets\/uploads\/avatars\/users\/785601.png"}}'s avatar
    Pet Insurance
    Minnie Moo 5th September 2025
  • 5/5

    Direct Line - Best Mix of Price and Services

    Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price and services

    {"display":"Billy S","full_name":"Billy S","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Billy S 5th September 2025
  • 5/5

    Claimed on this insurance for our Cat.

    Claimed on this insurance for our Cat. They delt with the vets directly, and settled the claim direct to the vet.

    {"display":"Roland Foskett","full_name":"Roland Foskett","avatar":{"url":"\/assets\/uploads\/avatars\/users\/677641.png"}}'s avatar
    Pet Insurance
    Roland Foskett 4th September 2025
  • 1/5

    Horrible company

    After almost 5 yrs paying rising premiums I made 2 claims. The first for just over £600. They paid £300 and put my premium up... After almost 5 yrs paying rising premiums I made 2 claims. The first for just over £600. They paid £300 and put my premium up by £400 and the second claim bare in mind I pay £166 a month they have refused outright to pay anything saying over 4 years ago my dog had an itchy ear and I discussed options with a vet but went with the diet option. They say that's the reason for the haematoma today so it's over the 12 month period. Absolutely gutted and feel completely ripped off. Horrible company and will never use them again Read more Read less

    {"display":"Alex J","full_name":"Alex J","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet Insurance
    Alex J 24th August 2025
  • 5/5

    Supporting my business with PLI.

    During my cancer recovery journey after being a full-time carer for my elderly mother, I embarked on a Bric a Brac market stall which has... During my cancer recovery journey after being a full-time carer for my elderly mother, I embarked on a Bric a Brac market stall which has now grown into a business since May 2025. It has helped me develop an understanding of how a business works and Direct Line have been very helpful in proving me with a Public Liability Insurance for my stall business. Any queries - and they're at the end of a phone line to hest advise and update my policy etc. Read more Read less

  • 5/5

    have been with them for a number of years now

    have been with them for a number of years now as the policy cover and the price they have quoted has not been beatable when... have been with them for a number of years now as the policy cover and the price they have quoted has not been beatable when I have compared via various comparison sites and direct online quotes Read more Read less

    {"display":"Lyn H","full_name":"Lyn H","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Lyn H 13th August 2025
  • 1/5

    Direct Line Decline!

    I was insured with Direct Line for years then in January last year the premium skyrocketed and this year they couldn’t even offer any insurance... I was insured with Direct Line for years then in January last year the premium skyrocketed and this year they couldn’t even offer any insurance coverage either on line or by phone for my Ford Fiesta!!! Even the man I spoke with at Direct Line couldn’t tell me why! They have the cheek to send me Emails precedingly to insure with them which frankly is a load of garbage as it’s not possible! Direct Line have declined dramatically since the days of Winston Wolf not only in their advertising and marketing also in their in ability to offer insurance at all! They also don’t ask anyone who leaves insuring with Direct Line who goes with a competitor why they’ve left. Read more Read less

    {"display":"Jack P","full_name":"Jack P","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Jack P 26th January 2025
  • 1/5

    Poor communication on claim handle

    I have been with direct line car insurance for more than 15 years . Everything will fine as long as you won’t deal any claims... I have been with direct line car insurance for more than 15 years . Everything will fine as long as you won’t deal any claims with them Recent experience and also had experience in the past when incident been reported , direct line never communicate back the decision of the claim happend to me back . I have communicated not taking liability when reported incident however without notifying me they took a decision to liable and add claim on me . Poor service of handle of claim . I will never buy from direct line insurance even if it cheaper . Till the renewal letter comes no communication about claim , when I raise complaint . Direct line saying below s, however on page 33 of your policy booklet, it states: "We're entitled to do either of the following: ) Take over and carry out the negotiation, defence or settlement of any claim in your name, or in the name of any other person covered by this policy. ) Start legal proceedings in your name, or in the name of any other person connected to this policy. This can be for your benefit or our own benefit." They took over claim and does not notify you . You must be very careful when dealing with with Direct line claim as they always try to put claim liability on you never try to take your opinion and does not give you to utilise motor legal Read more Read less

    Products from Direct Line

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