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Direct Line reviews

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Rated Good 3.62/5

Direct Line reviews

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Unverified business
Last reviewed within 7 days

Review summary

People rate this company as Good based on 582 product reviews

Average score of 3.62/5
5 star
49%
4 star
23%
3 star
6%
2 star
2%
1 star
20%
Reviews for Direct Line have trended positively over the past 90 days

Latest positive rating

5/5

Supporting my business with PLI.

During my cancer recovery journey after being a full-time carer for my elderly mother, I embarked on a Bric a Brac market stall which has... During my cancer recovery journey after being a full-time carer for my elderly mother, I embarked on a Bric a Brac market stall which has now grown into a business since May 2025. It has helped me develop an understanding of how a business works and Direct Line have been very helpful in proving me with a Public Liability Insurance for my stall business. Any queries - and they're at the end of a phone line to hest advise and update my policy etc. Read more Read less

Latest negative rating

1/5

Horrible company

After almost 5 yrs paying rising premiums I made 2 claims. The first for just over £600. They paid £300 and put my premium up... After almost 5 yrs paying rising premiums I made 2 claims. The first for just over £600. They paid £300 and put my premium up by £400 and the second claim bare in mind I pay £166 a month they have refused outright to pay anything saying over 4 years ago my dog had an itchy ear and I discussed options with a vet but went with the diet option. They say that's the reason for the haematoma today so it's over the 12 month period. Absolutely gutted and feel completely ripped off. Horrible company and will never use them again Read more Read less

{"display":"Alex J","full_name":"Alex J","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Pet Insurance
Alex J 24th August 2025

About Direct Line

Direct Line reviews written by our Smart Money People can help you to find out more about this insurance company, which is part of the Direct Line Group (one of the largest providers of insurance in the UK). Smart Money People is the UK's independent financial services review site. Read and write Direct Line insurance reviews, and together we can help to increase trust and transparency in financial services.

Direct Line at a glance

Reviews for Direct Line

Showing 11 of 582 company reviews Last reviewed within 7 days

Horrible company

Pet Insurance 24th August 2025

After almost 5 yrs paying rising premiums I made 2 claims. The first for just over £600. They paid £300 and put my premium up... After almost 5 yrs paying rising premiums I made 2 claims. The first for just over £600. They paid £300 and put my premium up by £400 and the second claim bare in mind I pay £166 a month they have refused outright to pay anything saying over 4 years ago my dog had an itchy ear and I discussed options with a vet but went with the diet option. They say that's the reason for the haematoma today so it's over the 12 month period. Absolutely gutted and feel completely ripped off. Horrible company and will never use them again Read more Read less

Rated Terrible 1/5
Read more product reviews

Supporting my business with PLI.

Business Insurance 14th August 2025

During my cancer recovery journey after being a full-time carer for my elderly mother, I embarked on a Bric a Brac market stall which has... During my cancer recovery journey after being a full-time carer for my elderly mother, I embarked on a Bric a Brac market stall which has now grown into a business since May 2025. It has helped me develop an understanding of how a business works and Direct Line have been very helpful in proving me with a Public Liability Insurance for my stall business. Any queries - and they're at the end of a phone line to hest advise and update my policy etc. Read more Read less

Rated Excellent 5/5
Read more product reviews
  • 5/5

    have been with them for a number of years now

    have been with them for a number of years now as the policy cover and the price they have quoted has not been beatable when... have been with them for a number of years now as the policy cover and the price they have quoted has not been beatable when I have compared via various comparison sites and direct online quotes Read more Read less

    {"display":"Lyn H","full_name":"Lyn H","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Lyn H 13th August 2025
  • 1/5

    Direct Line Decline!

    I was insured with Direct Line for years then in January last year the premium skyrocketed and this year they couldn’t even offer any insurance... I was insured with Direct Line for years then in January last year the premium skyrocketed and this year they couldn’t even offer any insurance coverage either on line or by phone for my Ford Fiesta!!! Even the man I spoke with at Direct Line couldn’t tell me why! They have the cheek to send me Emails precedingly to insure with them which frankly is a load of garbage as it’s not possible! Direct Line have declined dramatically since the days of Winston Wolf not only in their advertising and marketing also in their in ability to offer insurance at all! They also don’t ask anyone who leaves insuring with Direct Line who goes with a competitor why they’ve left. Read more Read less

    {"display":"Jack P","full_name":"Jack P","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Jack P 26th January 2025
  • 1/5

    Poor communication on claim handle

    I have been with direct line car insurance for more than 15 years . Everything will fine as long as you won’t deal any claims... I have been with direct line car insurance for more than 15 years . Everything will fine as long as you won’t deal any claims with them Recent experience and also had experience in the past when incident been reported , direct line never communicate back the decision of the claim happend to me back . I have communicated not taking liability when reported incident however without notifying me they took a decision to liable and add claim on me . Poor service of handle of claim . I will never buy from direct line insurance even if it cheaper . Till the renewal letter comes no communication about claim , when I raise complaint . Direct line saying below s, however on page 33 of your policy booklet, it states: "We're entitled to do either of the following: ) Take over and carry out the negotiation, defence or settlement of any claim in your name, or in the name of any other person covered by this policy. ) Start legal proceedings in your name, or in the name of any other person connected to this policy. This can be for your benefit or our own benefit." They took over claim and does not notify you . You must be very careful when dealing with with Direct line claim as they always try to put claim liability on you never try to take your opinion and does not give you to utilise motor legal Read more Read less

  • 5/5

    Motability/ Direct Line.

    I am a Motability customer and insured through them by Direct Line. Very helpful, responded to me very quickly when mistakenly locked car keys in... I am a Motability customer and insured through them by Direct Line. Very helpful, responded to me very quickly when mistakenly locked car keys in boot of car. Sent engineer to home within hours, took car to local dealer by transporter and bought replacement car to use in interim. Really helpful customer services and l was able to attend all forthcoming hospital appointments rather than cancel and rejoin waiting lists. Read more Read less

    {"display":"Patricia M","full_name":"Patricia M","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Patricia M 11th October 2024
  • 5/5

    An excellent online portal

    An excellent online portal and a very easy renewal process.

    {"display":"John D","full_name":"John D","avatar":{"url":"\/assets\/uploads\/avatars\/users\/678783.png"}}'s avatar
    Home insurance
    John D 11th October 2024
  • 4/5

    Slightly more expensive than others but good cover

    Slightly more expensive than others but good cover

    {"display":"Gilly123","full_name":"Gilly123","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Gilly123 8th October 2024
  • 1/5

    Direct Line promise 4 hours I waited 72 hours

    I was persuaded to take out a landlord home emergency insurance by a Direct Line Insurance advertisement on the radio promising a qualified engineer attending... I was persuaded to take out a landlord home emergency insurance by a Direct Line Insurance advertisement on the radio promising a qualified engineer attending the emergency within 4 hours. I thought it was a good idea to give my tenants peace of mind and spent approx £ 1700 per year. In the three years I was with them I had 4 emergencies. They never turned up withing the 4 hours promise. In one emergency a tenant had notice a few drops of water falling down from the boiler I was contacted by the tenant and immediately I registered the emergency with their call handlers. I was phoned back after half an hour and was told that, they did not have an engineer to attend the job but could get one the following morning. I phoned the tenant to notify about an engineer turning up the following day and also asked them to check if the boiler was still working. They run the hot water, the boiler fired up and the running water was hot. I asked the tenant to turn the boiler off for precaution. The following day no engineer turned up at the same time the the water escaping from the boiler had increased so much the tenant had to put buckets underneath to minimise the flooding of the kitchen. I rang again to complain about the engineer not showing up and was promised another engineer for the following day. the same happened again. The engineer did not turn up! I rang again and was promised yet again another engineer for the following day. The engineer turned up that was 72 hours later from registering the emergency 68 hours later than their 4 hours promise. The only thing the engineer did was to write the boiler off as unrepairable and the reason was the electrical had got wet so I was left with a £ 2400 for a new boiler. At the beginning was only the odd drop and the boiler was still working had they come within the 4 hours the boiler could have been rescued this was said by the engineer that fitted the new boiler. Their engineer lied on the report saying he had worked on the outside flue. The tenant said that, he never went outside, it was just a way to cover their failure the company managing Direct Line landlords policies is DAS Legal Expenses while the company managing the repairs is called CET in fact CET is also dealing with complaints, they never accepts full liability they just offer you between £ 100 to £ 200 to go away the only thing they accepted is that, they have given me a below the standard service which I would describe as terrible service. Direct Line never gets involved with the complaints although they have mis-sold the insurance policy to me, shockingly they still show on the website that, a qualified engineer will attend the emergency within 4 hours. They have no shame! Read more Read less

  • 5/5

    Best cover and price I could find...

    Best cover and price I could find and never quibbled about paying the stuff out dog was covered for

    {"display":"Paul A","full_name":"Paul A","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1061009.png"}}'s avatar
    Pet Insurance
    Paul A 24th September 2024
  • 4/5

    good service but got cheaper quote on renewal

    good service but got cheaper quote on renewal

    {"display":"paul hayward","full_name":"paul hayward","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    paul hayward 19th September 2024

    Products from Direct Line

    Showing products offered by Direct Line

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