Paid advertisement
Smart Money People Logo
Newsletter
Go to business site
Share this page
Link copied

Direct Line: Car insurance reviews

View other Direct Line products
4.20
Based on 366 reviews, last reviewed 21st Aug 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
25%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
19%

Latest highest rating:

5

Good value for money We bought a direct line car policy after comparing prices using a comparison website. Very happy with the price and policy. We have used direct line i... Read more Reviewed on: 21st August 2026
Francis B's avatar
Francis B

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T
Read all reviews Write a review

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Review Direct Line: Car insurance now

Help others make smarter decisions by sharing your own experience.
Give a 1 star rating Give a 2 star rating Give a 3 star rating Give a 4 star rating Give a 5 star rating
Write a review

Direct Line Car insurance reviews (366)

Good value for money

5
We bought a direct line car policy after comparing prices using a comparison website. Very happy with the price and policy. We have used direct line in the past and found them good to deal with. Reviewed on: 21st August 2026
Francis B's avatar
Francis B

Quick and easy car insurance quote.

5
Quick and easy car insurance quote. Reasonable price. Reviewed on: 20th August 2026
thm1988888's avatar
thm1988888

ok overall but long wait to speak to someone and not...

4
ok overall but long wait to speak to someone and not the cheapest either Reviewed on: 20th August 2026
Andy E's avatar
Andy E

Good price, easy to arrange.

5
Good price, easy to arrange. They also have an app so it is easy to find your details if needed. Reviewed on: 20th August 2026
Chris W's avatar
Chris W

Best value on the market and a smooth customer exper...

5
Best value on the market and a smooth customer experience throughout the onboarding process Reviewed on: 20th August 2026
Matt's avatar
Matt

Good value for money

5
I haven’t had to claim thankfully but with a phone call about renewal they reduced the premium significantly. Very pleasant and professional to deal with. Reviewed on: 20th August 2026
Catherine Prendergast's avatar
Catherine Prendergast

Excellent Customer Service and Great Value for Money

5
I have been really pleased with the service I have received from Direct Line for my car insurance. From the start, they have been a professional, friendly and reliable company, and I have always found their customer service to be excellent. Whenever I have needed help or had a question about my policy, the staff have been helpful, polite and easy to deal with. They take the time to listen and explain things clearly, which makes the whole experience much less stressful. I also appreciate how straightforward it is to manage my policy and get the information I need. Another thing that stands out is the value for money. Car insurance can be expensive, so finding a company that offers a competitive price while still providing a high level of service is important to me. I feel that Direct Line provides a good balance between cost, cover and customer service. Overall, I would happily recommend Direct Line to anyone looking for car insurance. They are a great company, provide excellent customer service and offer good value for money. I have been very happy with my experience and would be confident using them again in the future. Reviewed on: 20th August 2026
steven-hunt@hotmail.co.uk's avatar
[email protected]

Overall I have been very happy with the service.

4
Overall I have been very happy with the service. The only true negative has been the need to fight for the best price at each renewal. Reviewed on: 20th August 2026
dho123@sky.com's avatar
[email protected]

Efficient and supportive

5
They were efficient and supportive when my car was damaged. The call handlers and drivers were polite and friendly. I was kept informed throughout. Reviewed on: 8th July 2026
Jane Turner's avatar
Jane Turner

Stayed with them for last 2 years and been very happ...

5
Stayed with them for last 2 years and been very happy with everything Reviewed on: 11th June 2026
M U's avatar
M U

Do you have a different Direct Line product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review
Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Want to see more from Direct Line?

    View all products

    Join Smart Money People

    Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

    Create an account
    Man on beach

    News, guides and insight from our team

    View resource hub
    UK money news stories - 24 July 2024
    UK money news stories - 24 July 2024
    24th July 2024
    Posted in Money Talks by Errolyn Smith
    Your Money, Your Voice: Have your say
    Your Money, Your Voice: Have your say
    24th July 2024
    Posted in Our insights by Errolyn Smith
    Our latest research - customers see little impact of FCA's Consumer Duty one year on
    Our latest research - customers see little impact of FCA's Consumer Duty one year on
    24th July 2024
    Posted in Our insights by Darryl Barkwill
    Consumer credit awards winners 2024
    Consumer credit awards winners 2024
    11th July 2024
    Posted in Awards by Darryl Barkwill