Paid advertisement
Smart Money People Logo
Newsletter

Direct Line: Car insurance reviews

4.10
Based on 369 reviews, last reviewed 4th Sep 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
25%
See only 3 star reviews
7%
See only 2 star reviews
2%
See only 1 star reviews
19%

Latest highest rating:

4

satisfactory I had a good quote from Direct Line- the cheapest I could find . It was quite easy to sort out. Reviewed on: 4th September 2026
gwen's avatar
gwen

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Review Direct Line: Car insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Direct Line Car insurance reviews (369)

satisfactory

4
I had a good quote from Direct Line- the cheapest I could find . It was quite easy to sort out. Reviewed on: 4th September 2026

Very expensive

3
Very expensive compared to others Reviewed on: 3rd September 2026

Beware with this company

3
Prices are not competitive and high renewals are offered only to be reduced when they are confronted with a loss of business-basically unethical practice/customer exploitation Reviewed on: 3rd September 2026

Good value for money

5
We bought a direct line car policy after comparing prices using a comparison website. Very happy with the price and policy. We have used direct line in the past and found them good to deal with. Reviewed on: 21st August 2026

Quick and easy car insurance quote.

5
Quick and easy car insurance quote. Reasonable price. Reviewed on: 20th August 2026

ok overall but long wait to speak to someone and not...

4
ok overall but long wait to speak to someone and not the cheapest either Reviewed on: 20th August 2026

Good price, easy to arrange.

5
Good price, easy to arrange. They also have an app so it is easy to find your details if needed. Reviewed on: 20th August 2026

Best value on the market and a smooth customer exper...

5
Best value on the market and a smooth customer experience throughout the onboarding process Reviewed on: 20th August 2026

Good value for money

5
I haven’t had to claim thankfully but with a phone call about renewal they reduced the premium significantly. Very pleasant and professional to deal with. Reviewed on: 20th August 2026

Excellent Customer Service and Great Value for Money

5
I have been really pleased with the service I have received from Direct Line for my car insurance. From the start, they have been a professional, friendly and reliable company, and I have always found their customer service to be excellent. Whenever I have needed help or had a question about my policy, the staff have been helpful, polite and easy to deal with. They take the time to listen and explain things clearly, which makes the whole experience much less stressful. I also appreciate how straightforward it is to manage my policy and get the information I need. Another thing that stands out is the value for money. Car insurance can be expensive, so finding a company that offers a competitive price while still providing a high level of service is important to me. I feel that Direct Line provides a good balance between cost, cover and customer service. Overall, I would happily recommend Direct Line to anyone looking for car insurance. They are a great company, provide excellent customer service and offer good value for money. I have been very happy with my experience and would be confident using them again in the future. Reviewed on: 20th August 2026

Do you have a different Direct Line product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review
Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Want to see more from Direct Line?

    View all products