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Direct Line: Car insurance reviews

Name: Car insurance
Rating: 3.91 (374 reviews)

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3.91

Based on 374 reviews, last reviewed 19th Oct 2026

300% increase in 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

47%

25%

19%

Latest highest rating:

4

Good deal I found them on a comparison site which is funny as they never used yo be on them. They were the best value for money this year so made the switch Reviewed on: 13th October 2026

Latest lowest rating:

1

Sad demise of once good company. terrible automated phone system. It kept asking same questions again and again. When I finally got the phone ringing for an agent--it cut off, Absolu... Read more Reviewed on: 19th October 2026

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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (374)

Sad demise of once good company.

terrible automated phone system. It kept asking same questions again and again. When I finally got the phone ringing for an agent--it cut off, Absolute torture. Also big increaser in charge although most companies had reductions. Call centre now moved from UK to S Africa. This was a giood company--now terrible--very sad. Reviewed on: 19th October 2026

Good deal

I found them on a comparison site which is funny as they never used yo be on them. They were the best value for money this year so made the switch Reviewed on: 13th October 2026

Easy to deal with.

Easy to deal with. Value for money Reviewed on: 13th October 2026

No fuss!

Straight forward dealing with Direct Line, no fuss, and good, timely reminders of upcoming renewal Reviewed on: 13th October 2026

Avoid Direct Line at all costs.

Avoid Direct Line at all costs. Had a car crash and agreed to use their 'approved repairer', did an absolutely horrific job, they had the car back a second time to rectify their works and actually did nothing other than send it back to me and swear down the phone. Raised a complaint with Direct Line and had an 'external engineer' come to look at the car to agree on what works were acceptable. Turns out both the 'approved repairer' and 'external engineer' are both part of the Direct Line Group. An absolute con and I am now left with a vehicle, that I'd only purchased 3 weeks prior to the crash, that is not to an acceptable standard. Reviewed on: 25th September 2026

satisfactory

I had a good quote from Direct Line- the cheapest I could find . It was quite easy to sort out. Reviewed on: 4th September 2026

Very expensive

Very expensive compared to others Reviewed on: 3rd September 2026

Beware with this company

Prices are not competitive and high renewals are offered only to be reduced when they are confronted with a loss of business-basically unethical practice/customer exploitation Reviewed on: 3rd September 2026

Good value for money

We bought a direct line car policy after comparing prices using a comparison website. Very happy with the price and policy. We have used direct line in the past and found them good to deal with. Reviewed on: 21st August 2026

Quick and easy car insurance quote.

Quick and easy car insurance quote. Reasonable price. Reviewed on: 20th August 2026

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