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Direct Line: Car insurance reviews

Name: Car insurance
Rating: 3.85 (357 reviews)

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3.85

Based on 357 reviews, last reviewed 11th Jun 2026

100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

47%

25%

20%

Latest highest rating:

5

Stayed with them for last 2 years and been very happ... Stayed with them for last 2 years and been very happy with everything Reviewed on: 11th June 2026

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025

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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (357)

Simple and reliable information

This was a renewal, was competitive, got advised of renewal in plenty of time and documentation easy to follow and arrived timely fashion Reviewed on: 22nd August 2023

Good Value

I switched to Direct Line a few years ago and find their prices continue to be competetive. Reviewed on: 22nd August 2023

Reward for loyalty?

Have a tendency to increase rates that you then have to challenge before renewal. Implies a degree of reliance on people not checking their fees and that feels dishonest. Reviewed on: 22nd August 2023

A company that used to be good

I had multiple policy's with direct line in the past. I have since started to move any from them as there customer service is going down hill. I called to see about my car insurance price as it jumped over £200 year on year and was told that this is the best price and if I didn't like it I could cancel. Reviewed on: 22nd August 2023

Amazing Customer Service

This company has amazing customer service dept. They are easy to get hold of and very helpful at all times. I have all my insurances with them even though they are more expensive than others. The give me trust and confidence . Reviewed on: 22nd August 2023

Disgraceful

I have experienced appalling customer service with this company and would not consider them worthy of a vote Reviewed on: 20th August 2023

50% increase in Car Insurance

Insurance increased by over 50% in one year, no claims, no changes, less mileage used than declared and they wouldn’t move on price. Reviewed on: 17th August 2023

AVOID AVOID AVOID. Thiefs of NCD. Don't use if you have more than 5 years of NCD.

I cannot stress how wary of them you should be. 10 years ago I would say they were the best, but now I find them to be at the bottom of the barrel with other cheap insurances. Quick story. I had +12 years of no claims. Direct Line only accepts up to 5. This means that if you have an accident they will deduct 2 years from...5! So after raising a claim this year I was immediatelly downgraded from +12 years of NCD to 3 years! Doesn't sound right, does it?!?!?! As the claim is still open I simply cannot go anywhere else because my +12 years is now 3... and from what I can see, after Direct Line wins the court case (I have dash cam to prove I was not at fault, and I already won related court case) I will be set back to 5 years of no claim only! If this is not a scam, then I don't know what is. I called them today and confirmed above. PS: I sold my car now and cannot get even reimbursment as it stands! THIEFS! Basically with no car, I have to probably pay £500-600 with no car to extend my insurance so I can continue arguing with them about recovering my 12+ years of no claims?!?! Does this sound like good weekend to you?! I have dash cam footage! I know I'm not at fault, they say they know I'm not at faut... and then they say process is process! !!! AVOID AVOID AVOID !!! Reviewed on: 30th July 2023

Good Value Insurance

I have stayed with Direct Line for a few years although I still shop around at renewal. I find the cover provided to be good value for money. It’s easy to manage my policy needs online or by phone. Reviewed on: 28th July 2023

Excellent All Round and Back Again

I;ve used Direct Line for many years and find you get everything with them. For example you get a very good price and first class service, whereas you often find you get poor service for a low price. So with Direct Line you get your cake and can eat it........Quick! the bath's overflowing. Reviewed on: 28th July 2023

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