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Direct Line: Car insurance reviews

Name: Car insurance
Rating: 3.77 (356 reviews)

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3.64

Based on 356 reviews, last reviewed 10th Nov 2025

100% decrease in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

46%

26%

20%

Latest highest rating:

5

Direct Line - Best Mix of Price and Services Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price an... Read more Reviewed on: 5th September 2025

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025

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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (356)

Excellent prices on car insurance.

Excellent prices on car insurance. Never had an issue with them and customer service is great! Reviewed on: 24th August 2024

Good prices, good service

Been with Direct Line for 10 years. Always good prices and customer service. Reviewed on: 24th August 2024

I have to give 5 stars because I can't name one fault.

I have to give 5 stars because I can't name one fault. Fast good knowledge service who was very helpful. Reviewed on: 24th August 2024

Insurance premiums go up / increase each year with o...

Insurance premiums go up / increase each year with out explanation carefull drivers and maximum no claims customers don’t get rewards or incentives Reviewed on: 23rd August 2024

Excellent Service

I was rear ended and needed to have body work done. I was worried about the process because we were no longer using the yellow company, which is very good but very expensive. My vehicle is a nine passenger van, so it is historically tricky to find a suitable rental vehicle. Direct Line made all the arrangements, including the pickup of our van from our home, its repair, its return, and the van rental we used in the interim. I really appreciate the ease of the whole process. They turned a potentially very stressful situation into one where we felt cared for. Thank you, Direct Line! Your prices and your service are excellent. Reviewed on: 23rd August 2024

Excellent

Easy online setup and when you need to speak to someone they answer quickly and make the whole process easy Reviewed on: 23rd August 2024

Directline Review

As a company they are always helpful and the pricing is very competitive. Been with them for ever and I have never been disappointed. Reviewed on: 23rd August 2024

Excellent service from Direct Line for over 12 years

I have been with Direct Line for over 12 years, in this period they have always been an excellent policy provider, after a number of accidents, some my fault, some not, they have provided excellent support with vehicle repair and loans. Reviewed on: 23rd August 2024

Good price and good customer care

Good price and good customer care Reviewed on: 22nd August 2024

Easy to deal with!

It's just been so easy to deal with Direct Line! Reviewed on: 16th July 2024

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