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Direct Line: Car insurance reviews

Name: Car insurance
Rating: 3.77 (356 reviews)

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3.64

Based on 356 reviews, last reviewed 10th Nov 2025

100% decrease in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

46%

26%

20%

Latest highest rating:

5

Direct Line - Best Mix of Price and Services Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price an... Read more Reviewed on: 5th September 2025

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025

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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (356)

Decent Black-box Policy

When I had a black box policy with Direct Line, I actually found this quite good and beneficial to use to save on the price of the premium and not have difficulties with driving compared to other policies which I've heard new drivers having difficulties with. The black box itself was also hidden out of the way in my car, no needing to stick it to the windscreen and spend ages taking it off at the end of the policy. I would recommend Direct Line to any new drivers. Reviewed on: 30th August 2023

Competitive and efficient

Competitive quote, easy to revise, quick response calls Reviewed on: 29th August 2023

Affordable cover, helpful when needed

I have been with Direct Line for years, I have found them to provide affordable cover with a range of benefits. When I had to make a recent claim they were friendly, helpful and explained the process really clearly. Reviewed on: 28th August 2023

Direct and quick!

After someone drove into my car, Direct Line were helpful and quick, in less than 24 hours my repair had been authorised and was off it the repairer! Two days laters and it’s back as good as new. I had communication throughout so I knew what was happening and couldn’t be happier. Reviewed on: 23rd August 2023

Covered

Good price and when we had to claim they were great Reviewed on: 23rd August 2023

Call for the 'best' renewal price

I had my renewal notice for my car and it had gone up 62% I shopped around and found better prices. When I called them they immediately undercut the cheapest one I had found on comparison sites Still an increase on last year but better than overpaying. Reviewed on: 23rd August 2023

Not direct

After being involved in a road traffic accident, I found direct line very bad at sorting a cover car, plus sorting out a new replacement vehicle, as mine was a right off, due to fire crew having to cut me out. So I wouldn't recommend them to anyone Reviewed on: 23rd August 2023

Nothing for loyalty

After countless yeas as a Direct Line customer our relationship is finally over, my renewal quote was extremely high so I telephoned them to ask questions, they brought the price dow but it was still way over my budget i shopped around and got an excellent quote from a reputable company well woo my budget. I am a loyal person and gave Direct Lone every chance, it’s a shame that loyalty is no longer rewarded Reviewed on: 22nd August 2023

Excellent customer service and price

Never had any issues with Directline. Staff always go out of their way to assist you. Prices had always been competitive. Reviewed on: 22nd August 2023

Simple and reliable information

This was a renewal, was competitive, got advised of renewal in plenty of time and documentation easy to follow and arrived timely fashion Reviewed on: 22nd August 2023

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