Paid advertisement
Smart Money People Logo
Newsletter

Direct Line: Car insurance reviews

4.20
Based on 366 reviews, last reviewed 21st Aug 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
25%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
19%

Latest highest rating:

5

Good value for money We bought a direct line car policy after comparing prices using a comparison website. Very happy with the price and policy. We have used direct line i... Read more Reviewed on: 21st August 2026
Francis B's avatar
Francis B

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Review Direct Line: Car insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Direct Line Car insurance reviews (366)

Best By Far!

5
I have tried many times to better my Car Insurance price provided for me by Direct Line but no other brand comes close! Reviewed on: 24th March 2015

Good value for money, excellent customer service

4
Having taken out the insurance policy earlier this year, do far I'm very happy. I had to modify the policy which they allowed me to do on the phone without any charges. Think they are as good as they claim. Reviewed on: 24th March 2015

Good service provided by direct line.

4
Good service provided by direct line as my car insurance provider and would recommend. Reviewed on: 24th March 2015

good for multiple insurances

4
good discount for insuring more than 1 car with them Reviewed on: 24th March 2015

very helpful call centre staff

4
Always understanding and helpful Reviewed on: 24th March 2015

Poor rewards for no claims

3
9 years no claims, why am I getting a premium increase? I've no points and have never claimed yet the price of the quote for my renewal has increased from last year. I'm going to leave these guys. Reviewed on: 9th February 2015

Do you have a different Direct Line product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review
Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Want to see more from Direct Line?

    View all products