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Direct Line: Car insurance reviews

View other Direct Line products
4.10
Based on 369 reviews, last reviewed 4th Sep 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
25%
See only 3 star reviews
7%
See only 2 star reviews
2%
See only 1 star reviews
19%

Latest highest rating:

4

satisfactory I had a good quote from Direct Line- the cheapest I could find . It was quite easy to sort out. Reviewed on: 4th September 2026
gwen's avatar
gwen

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T
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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (369)

Excellent service has finally descended into an uncaring shambles.

1
Direct Line Insurance Services is now just as poor as the other companies out there. Direct Line no longer are the best Insurer - they have taken the cost cutting measures too far and in the customer service dept/ as other companies have. Recent car collision - old boy pulled out on me on a roundabout. I had to deal with another company DL had outsourced to for the repairs. DL had f*cked up which company was going to be providing courtesy car. Called DL to sort- they STILL didn't know - then put the phone down on me! In the end I had to contact DL via Twitter (as there is NO other way to contact other than phone) - A decent guy called Craig ended up resolving the issue - but I STLL had to sort courtesy car myself, with the third party (Enterprise). The car provided was a diesel 'bus' - I have a petrol sports coupe. Repair was good, but surrounding paintwork marred and stands out. It has ruined the look of my vehicle. I have informed DL, but no response / assistance received. Now a month later, my renewal is due. ONE HUNDRED AND EIGHTY POUNDS more than it should be - because the claim is 'ongoing'. In fact the chap I spoke to stated they would find out about liability and get back to me. He did this morning - 'the third party Insurer knows nothing about the claim'. That was the response I received. So DL had not done their job and officially got in touch with the third party in the first place; more incompetence. Seriously the Directors of this company must have had a lobotomy; why pay out for a customers repair then hike the renewal price to lose them? I have ELEVEN years protected no claims bonus, but the renewal premium with DL is almost 50% more. ALL other insurers I tried increased it by £30-40. Respect going to Craig on the DL Twitter feed and Ben on the renewal cancellation line - you should be running this company. Bye bye Direct Line. Reviewed on: 1st August 2016
David Davidson's avatar
David Davidson

Car Insurance Reviewer

4
I didn't have a claim but it was good cover for a reasonable price and they were helpful when I did speak to them. Reviewed on: 20th July 2016
George Worboys Wright's avatar
George Worboys Wright

Car Insurance Reviewer

5
When I needed to make a claim they just got on with it. Reviewed on: 14th July 2016
Richard Field's avatar
Richard Field

Car Insurance Reviewer

5
beat the quotes I sent to them so they were cheapest Reviewed on: 14th July 2016
Tracy K Nixon's avatar
Tracy K Nixon

A good all round experience

3
Happy with the service offered. Reviewed on: 2nd June 2016
Andie Logue 's avatar
Andie Logue

They let me down this time

1
I have been very happy with direct line but lately I was very disappointed the way they are dealing with my claim. Lack of communication and I am feeling being ignored by the company. There is no way to make an official complaint on their website and after staying on line I was told to write an email to ....company who knows what??!!! FRUSTRATING......!!!!! sort it out...please.......YOU NEED TO LISTEN TO YOUR CUSTOMERS Reviewed on: 24th May 2016
mark's avatar
mark

good

4
It is an easy process to get a quote and buy online. I have used this company many times over the years and have always found them to be competitively priced and reliable Reviewed on: 28th March 2016
bizzielizzie's avatar
bizzielizzie

Great

5
Did all the price comparison sites and then tried direct line as they are not on them. Found there price to beat the cheapest quote. It was quick and easy to buy online and all the paperwork came through quickly Reviewed on: 28th March 2016
luckylady6's avatar
luckylady6

constantly best price

4
every year without fail matches any other price out there Reviewed on: 28th March 2016
harbour's avatar
harbour

Just OK

2
Was with Direct Line for a number of years in my early twenties and premiums came down year on year. Then one year my renewal came and without any particular reason they increased it by £200+. Thought they might match everyone else on the market due to my customer loyalty, but they didn't budge on the premium. Also had a nightmare trying to speak to staff in outsourced call centres, and felt that they sent out too much useless paperwork. Would think hard before going with them again. Reviewed on: 18th March 2016
Jeff's avatar
Jeff

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