Paid advertisement
Smart Money People Logo
Newsletter
Go to business site
Share this page
Link copied

Direct Line: Car insurance reviews

View other Direct Line products
3.92
Based on 358 reviews, last reviewed 8th Jul 2026
200% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
25%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
20%

Latest highest rating:

5

Efficient and supportive They were efficient and supportive when my car was damaged. The call handlers and drivers were polite and friendly. I was kept informed throughout. Reviewed on: 8th July 2026
Jane Turner's avatar
Jane Turner

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T
Read all reviews Write a review

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Review Direct Line: Car insurance now

Help others make smarter decisions by sharing your own experience.
Give a 1 star rating Give a 2 star rating Give a 3 star rating Give a 4 star rating Give a 5 star rating
Write a review

Direct Line Car insurance reviews (358)

Car Insurance Reviewer

4
I didn't have a claim but it was good cover for a reasonable price and they were helpful when I did speak to them. Reviewed on: 20th July 2016
George Worboys Wright's avatar
George Worboys Wright

Car Insurance Reviewer

5
When I needed to make a claim they just got on with it. Reviewed on: 14th July 2016
Richard Field's avatar
Richard Field

Car Insurance Reviewer

5
beat the quotes I sent to them so they were cheapest Reviewed on: 14th July 2016
Tracy K Nixon's avatar
Tracy K Nixon

A good all round experience

3
Happy with the service offered. Reviewed on: 2nd June 2016
Andie Logue 's avatar
Andie Logue

They let me down this time

1
I have been very happy with direct line but lately I was very disappointed the way they are dealing with my claim. Lack of communication and I am feeling being ignored by the company. There is no way to make an official complaint on their website and after staying on line I was told to write an email to ....company who knows what??!!! FRUSTRATING......!!!!! sort it out...please.......YOU NEED TO LISTEN TO YOUR CUSTOMERS Reviewed on: 24th May 2016
mark's avatar
mark

good

4
It is an easy process to get a quote and buy online. I have used this company many times over the years and have always found them to be competitively priced and reliable Reviewed on: 28th March 2016
bizzielizzie's avatar
bizzielizzie

Great

5
Did all the price comparison sites and then tried direct line as they are not on them. Found there price to beat the cheapest quote. It was quick and easy to buy online and all the paperwork came through quickly Reviewed on: 28th March 2016
luckylady6's avatar
luckylady6

constantly best price

4
every year without fail matches any other price out there Reviewed on: 28th March 2016
harbour's avatar
harbour

Just OK

2
Was with Direct Line for a number of years in my early twenties and premiums came down year on year. Then one year my renewal came and without any particular reason they increased it by £200+. Thought they might match everyone else on the market due to my customer loyalty, but they didn't budge on the premium. Also had a nightmare trying to speak to staff in outsourced call centres, and felt that they sent out too much useless paperwork. Would think hard before going with them again. Reviewed on: 18th March 2016
Jeff's avatar
Jeff

CheekyCharges Campaigner

1
They are rip off merchants. I have been with them over 15 years. I get a speeding fine, which wasnt my fault - the court acknowledge it went to the wrong address, so I missed the chance of speed awareness. Suddenly, my insurance is up £200 per year!! ! Reviewed on: 13th March 2016
Sarah Louise Gray's avatar
Sarah Louise Gray

Do you have a different Direct Line product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review
Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Want to see more from Direct Line?

    View all products

    Join Smart Money People

    Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

    Create an account
    Man on beach

    News, guides and insight from our team

    View resource hub
    UK money news stories - 24 July 2024
    UK money news stories - 24 July 2024
    24th July 2024
    Posted in Money Talks by Errolyn Smith
    Your Money, Your Voice: Have your say
    Your Money, Your Voice: Have your say
    24th July 2024
    Posted in Our insights by Errolyn Smith
    Our latest research - customers see little impact of FCA's Consumer Duty one year on
    Our latest research - customers see little impact of FCA's Consumer Duty one year on
    24th July 2024
    Posted in Our insights by Darryl Barkwill
    Consumer credit awards winners 2024
    Consumer credit awards winners 2024
    11th July 2024
    Posted in Awards by Darryl Barkwill