Smart Money People Logo
Share this page
Link copied

Direct Line: Car insurance reviews

View other Direct Line products
3.62
Based on 354 reviews, last reviewed 26th Jan 2025
No new 5 star reviews
in the past 90 days
100% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
26%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
19%

Latest highest rating:

5

Motability/ Direct Line. I am a Motability customer and insured through them by Direct Line. Very helpful, responded to me very quickly when mistakenly locked car keys in boot... Read more Reviewed on: 11th October 2024
Patricia M's avatar
Patricia M

Latest lowest rating:

1

Direct Line Decline! I was insured with Direct Line for years then in January last year the premium skyrocketed and this year they couldn’t even offer any insurance covera... Read more Reviewed on: 26th January 2025
Jack P's avatar
Jack P
Read all reviews Write a review

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Review Direct Line: Car insurance now

Help others make smarter decisions by sharing your own experience.
Give a 1 star rating Give a 2 star rating Give a 3 star rating Give a 4 star rating Give a 5 star rating
Write a review

Direct Line Car insurance reviews (354)

Great Price

5
Direct line came up with the best price for my car insurance, however, it wasn't just the price, the whole package was great, if I'm hit by an uninsured driver I won't lose my no claims bonus, and when I called to ask a couple of questions they couldn't have been more helpful Reviewed on: 3rd August 2016
John Ettery's avatar
John Ettery

Best price and good service

4
After much research Direct line offered the cheapest premiums and all of our dealings with them so far have been pain free and efficent Reviewed on: 1st August 2016
Amanda Dunn's avatar
Amanda Dunn

Top Class

5
Great customer service, easy website and good cover. Reviewed on: 1st August 2016
Carly Simmers's avatar
Carly Simmers

Recommended

5
Dealt well with claim, little hassle, sorted everything without me needing to chase them. A* Reviewed on: 1st August 2016
Jo Locke-wheaton's avatar
Jo Locke-wheaton

Great

4
Great price, good customer service Reviewed on: 1st August 2016
Lauren Jones's avatar
Lauren Jones

Excellent service has finally descended into an uncaring shambles.

1
Direct Line Insurance Services is now just as poor as the other companies out there. Direct Line no longer are the best Insurer - they have taken the cost cutting measures too far and in the customer service dept/ as other companies have. Recent car collision - old boy pulled out on me on a roundabout. I had to deal with another company DL had outsourced to for the repairs. DL had f*cked up which company was going to be providing courtesy car. Called DL to sort- they STILL didn't know - then put the phone down on me! In the end I had to contact DL via Twitter (as there is NO other way to contact other than phone) - A decent guy called Craig ended up resolving the issue - but I STLL had to sort courtesy car myself, with the third party (Enterprise). The car provided was a diesel 'bus' - I have a petrol sports coupe. Repair was good, but surrounding paintwork marred and stands out. It has ruined the look of my vehicle. I have informed DL, but no response / assistance received. Now a month later, my renewal is due. ONE HUNDRED AND EIGHTY POUNDS more than it should be - because the claim is 'ongoing'. In fact the chap I spoke to stated they would find out about liability and get back to me. He did this morning - 'the third party Insurer knows nothing about the claim'. That was the response I received. So DL had not done their job and officially got in touch with the third party in the first place; more incompetence. Seriously the Directors of this company must have had a lobotomy; why pay out for a customers repair then hike the renewal price to lose them? I have ELEVEN years protected no claims bonus, but the renewal premium with DL is almost 50% more. ALL other insurers I tried increased it by £30-40. Respect going to Craig on the DL Twitter feed and Ben on the renewal cancellation line - you should be running this company. Bye bye Direct Line. Reviewed on: 1st August 2016
David Davidson's avatar
David Davidson

Car Insurance Reviewer

4
I didn't have a claim but it was good cover for a reasonable price and they were helpful when I did speak to them. Reviewed on: 20th July 2016
George Worboys Wright's avatar
George Worboys Wright

Car Insurance Reviewer

5
When I needed to make a claim they just got on with it. Reviewed on: 14th July 2016
Richard Field's avatar
Richard Field

Car Insurance Reviewer

5
beat the quotes I sent to them so they were cheapest Reviewed on: 14th July 2016
Tracy K Nixon's avatar
Tracy K Nixon

A good all round experience

3
Happy with the service offered. Reviewed on: 2nd June 2016
Andie Logue 's avatar
Andie Logue

Do you have a different Direct Line product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review
Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Want to see more from Direct Line?

    View all products

    Join Smart Money People

    Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

    Create an account
    Man on beach

    News, guides and insight from our team

    View resource hub
    UK money news stories - 24 July 2024
    UK money news stories - 24 July 2024
    24th July 2024
    Posted in Money Talks by Errolyn Smith
    Your Money, Your Voice: Have your say
    Your Money, Your Voice: Have your say
    24th July 2024
    Posted in Our insights by Errolyn Smith
    Our latest research - customers see little impact of FCA's Consumer Duty one year on
    Our latest research - customers see little impact of FCA's Consumer Duty one year on
    24th July 2024
    Posted in Our insights by Darryl Barkwill
    Consumer credit awards winners 2024
    Consumer credit awards winners 2024
    11th July 2024
    Posted in Awards by Darryl Barkwill