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Direct Line: Car insurance reviews

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3.64
Based on 356 reviews, last reviewed 10th Nov 2025
100% decrease in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
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20%

Latest highest rating:

5

Direct Line - Best Mix of Price and Services Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price an... Read more Reviewed on: 5th September 2025
Billy S's avatar
Billy S

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T
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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (356)

Great product

5
Love the "Drive Plus" application that you can get with their policy which rewards safe driving and will also make you think more about driving safely as it becomes competitive and you want to achieve a high score Reviewed on: 13th August 2016
Wendy Murray's avatar
Wendy Murray

Direct Line Car Insurance

4
My car insurance is a fair price, and I've never had any problems with them. Reviewed on: 11th August 2016
Eleanor Powley's avatar
Eleanor Powley

Great Price

5
Direct line came up with the best price for my car insurance, however, it wasn't just the price, the whole package was great, if I'm hit by an uninsured driver I won't lose my no claims bonus, and when I called to ask a couple of questions they couldn't have been more helpful Reviewed on: 3rd August 2016
John Ettery's avatar
John Ettery

Best price and good service

4
After much research Direct line offered the cheapest premiums and all of our dealings with them so far have been pain free and efficent Reviewed on: 1st August 2016
Amanda Dunn's avatar
Amanda Dunn

Top Class

5
Great customer service, easy website and good cover. Reviewed on: 1st August 2016
Carly Simmers's avatar
Carly Simmers

Recommended

5
Dealt well with claim, little hassle, sorted everything without me needing to chase them. A* Reviewed on: 1st August 2016
Jo Locke-wheaton's avatar
Jo Locke-wheaton

Great

4
Great price, good customer service Reviewed on: 1st August 2016
Lauren Jones's avatar
Lauren Jones

Excellent service has finally descended into an uncaring shambles.

1
Direct Line Insurance Services is now just as poor as the other companies out there. Direct Line no longer are the best Insurer - they have taken the cost cutting measures too far and in the customer service dept/ as other companies have. Recent car collision - old boy pulled out on me on a roundabout. I had to deal with another company DL had outsourced to for the repairs. DL had f*cked up which company was going to be providing courtesy car. Called DL to sort- they STILL didn't know - then put the phone down on me! In the end I had to contact DL via Twitter (as there is NO other way to contact other than phone) - A decent guy called Craig ended up resolving the issue - but I STLL had to sort courtesy car myself, with the third party (Enterprise). The car provided was a diesel 'bus' - I have a petrol sports coupe. Repair was good, but surrounding paintwork marred and stands out. It has ruined the look of my vehicle. I have informed DL, but no response / assistance received. Now a month later, my renewal is due. ONE HUNDRED AND EIGHTY POUNDS more than it should be - because the claim is 'ongoing'. In fact the chap I spoke to stated they would find out about liability and get back to me. He did this morning - 'the third party Insurer knows nothing about the claim'. That was the response I received. So DL had not done their job and officially got in touch with the third party in the first place; more incompetence. Seriously the Directors of this company must have had a lobotomy; why pay out for a customers repair then hike the renewal price to lose them? I have ELEVEN years protected no claims bonus, but the renewal premium with DL is almost 50% more. ALL other insurers I tried increased it by £30-40. Respect going to Craig on the DL Twitter feed and Ben on the renewal cancellation line - you should be running this company. Bye bye Direct Line. Reviewed on: 1st August 2016
David Davidson's avatar
David Davidson

Car Insurance Reviewer

4
I didn't have a claim but it was good cover for a reasonable price and they were helpful when I did speak to them. Reviewed on: 20th July 2016
George Worboys Wright's avatar
George Worboys Wright

Car Insurance Reviewer

5
When I needed to make a claim they just got on with it. Reviewed on: 14th July 2016
Richard Field's avatar
Richard Field

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