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Direct Line: Car Insurance reviews

Name: Car Insurance
Rating: 3.77 (354 reviews)

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3.57

Based on 354 reviews, last reviewed 26th Jan 2025

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

47%

26%

19%

Latest highest rating:

5

Motability/ Direct Line. I am a Motability customer and insured through them by Direct Line. Very helpful, responded to me very quickly when mistakenly locked car keys in boot... Read more Reviewed on: 11th October 2024

Latest lowest rating:

1

Direct Line Decline! I was insured with Direct Line for years then in January last year the premium skyrocketed and this year they couldn’t even offer any insurance covera... Read more Reviewed on: 26th January 2025

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About this product

Shop with confidence when choosing your next car insurance provider by checking out genuine customer reviews on Smart Money People. We collect Direct Line car insurance reviews so you can make an informed decision when choosing your next provider.

Direct Line was founded in 1985 as the UK’s first direct car insurance company but has since expanded to offer a variety of insurance products. With policies to cover cars, vans and electric vehicles alongside telematics and mileage money back policies, there’s a versatile range of cover available. Read our Direct Line car insurance reviews to see how genuine Direct Line customers rate their policies.

Consider what is important to you in a car insurance policy. Perhaps you want the lowest premium possible, or you may wish for some additional add-ons to make the policy more secure. Whatever you need from a policy, read our Direct Line car insurance reviews to gain some insights into what you could expect as a Direct Line customer.

Have you had a car insurance policy with Direct Line? Leave an honest review on Smart Money People so we can help people like you make better decisions. Was the sign-up process simple, or did it perhaps take longer than you’d expected? Were you satisfied with the level of cover you received for the cost of the premium? Did you have any experience with the customer service team? Whether good or bad, leave a Direct Line car insurance review to help other drivers just like you.

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Direct Line Car Insurance reviews (354)

So-so

Not overly impressed but not too bad, Just had my quote for this year and it's too expensive - gone up by £100 and I haven't had any accident and have 9 years no claims bonus! Will unfortunately have to go elsewhere Reviewed on: 24th August 2016

Cheap insurance for an EU student

I am a now postgraduate student and thus getting a good deal on my car insurance is very important to me. I also just moved to the UK four years ago and wasn't able to transfer my foreign no claims discount. The cheapest quotes I got during my first year in the UK were about £5k. More expensive than my car. Luckily Direct Line had a much better quote for me and since then their renewal has always beaten the competitors! Also, when I had an accident abroad that wasn't my fault, they still helped me get in touch with the other driver's insurance and helped me with my claim. Reviewed on: 22nd August 2016

Direct Service

Direct Line is the perfect insurance company as it is very direct with its customers! What I mean by that is they treat every customer new or old exactly with the same excellent all round customer service. They are experts in knowing what we as customers require and I would highly recommend them. Reviewed on: 21st August 2016

Great Customer Service

Great customer service when needing to make policy changes. I've added drivers recently and there's been no admin charges - very impressed. Reviewed on: 21st August 2016

Decent service, terrible pricing

I was insured with Direct Line since I was able to drive at 17 years old, originally as an 'add-on' driver due to me driving my parents car, however after a couple of years I was changed to be the main driver. Initially I was quoted around £800/900 when I was first insured, which taking into account me a new driver, a male and as someone in their teens, was to be expected. For the first couple of years this stagnated, but when I turned 20, the price slowly decreased by around 10% for a couple of years with Direct Line claiming it was due to loyalty. However, when I turned 23 not too long ago now, I was quoted around 550-600 to renew it, again being told it was as I was a 'loyal' customer that I received another discount... however, after using some market comparison websites (Compare the Market), I found that they were ridiculously over-charging me. I ended up going with Admiral Insurance, who as a brand I knew of. But mainly because they quoted me around £360 - almost 200 quid cheaper than Direct Line! Despite calling then up and asking if they could match it, they refused to budge, so I ended up switching provider. Funnily enough, in the past family members that have dealt with Direct Line were even told by one of their Customer Advisors that the only way they could match one of the price comparisons they were trying to negotiate was by re-registering them as a new customer. How does it make sense that an existing customer can lose out simply by remaining loyal to a brand? Reviewed on: 18th August 2016

Great rates for young drivers

My son has been on my policy as joint driver since he passed his test at age 19. Comparing what I pay with what friends in similar situations pay to other companies, I'd say Direct Line offers great value. Reviewed on: 18th August 2016

Simple Wordings, Fair Pricing

Easy to understand, no massive renewal price hikes. All round fair and reliable insurance provider. Reviewed on: 16th August 2016

Great service at a reasonable price

I have been with Direct Line car insurance for nearly 10 years now and, though i've only made a claim for a windscreen repair I have always been very impressed with their customer service and cost. They don't charge admin fees to change details on the policy and will always price match any quote that you get through them online if it's cheaper than the initial renewal quote they've sent through. Can't find them through comparison sites, which is why I think they manage to be reasonable pricewise. Can't fault them. Reviewed on: 15th August 2016

Great product

Love the "Drive Plus" application that you can get with their policy which rewards safe driving and will also make you think more about driving safely as it becomes competitive and you want to achieve a high score Reviewed on: 13th August 2016

Direct Line Car Insurance

My car insurance is a fair price, and I've never had any problems with them. Reviewed on: 11th August 2016

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