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Direct Line: Car insurance reviews

Name: Car insurance
Rating: 3.77 (356 reviews)

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3.64

Based on 356 reviews, last reviewed 10th Nov 2025

100% decrease in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

46%

26%

20%

Latest highest rating:

5

Direct Line - Best Mix of Price and Services Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price an... Read more Reviewed on: 5th September 2025

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025

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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (356)

Best price

Never any problems with them, and they have always given me a fair quote for my car insurance. Reviewed on: 25th August 2016

quite good

I am happy with direct line, their customer service and their prices Reviewed on: 25th August 2016

So-so

Not overly impressed but not too bad, Just had my quote for this year and it's too expensive - gone up by £100 and I haven't had any accident and have 9 years no claims bonus! Will unfortunately have to go elsewhere Reviewed on: 24th August 2016

Cheap insurance for an EU student

I am a now postgraduate student and thus getting a good deal on my car insurance is very important to me. I also just moved to the UK four years ago and wasn't able to transfer my foreign no claims discount. The cheapest quotes I got during my first year in the UK were about £5k. More expensive than my car. Luckily Direct Line had a much better quote for me and since then their renewal has always beaten the competitors! Also, when I had an accident abroad that wasn't my fault, they still helped me get in touch with the other driver's insurance and helped me with my claim. Reviewed on: 22nd August 2016

Direct Service

Direct Line is the perfect insurance company as it is very direct with its customers! What I mean by that is they treat every customer new or old exactly with the same excellent all round customer service. They are experts in knowing what we as customers require and I would highly recommend them. Reviewed on: 21st August 2016

Great Customer Service

Great customer service when needing to make policy changes. I've added drivers recently and there's been no admin charges - very impressed. Reviewed on: 21st August 2016

Decent service, terrible pricing

I was insured with Direct Line since I was able to drive at 17 years old, originally as an 'add-on' driver due to me driving my parents car, however after a couple of years I was changed to be the main driver. Initially I was quoted around £800/900 when I was first insured, which taking into account me a new driver, a male and as someone in their teens, was to be expected. For the first couple of years this stagnated, but when I turned 20, the price slowly decreased by around 10% for a couple of years with Direct Line claiming it was due to loyalty. However, when I turned 23 not too long ago now, I was quoted around 550-600 to renew it, again being told it was as I was a 'loyal' customer that I received another discount... however, after using some market comparison websites (Compare the Market), I found that they were ridiculously over-charging me. I ended up going with Admiral Insurance, who as a brand I knew of. But mainly because they quoted me around £360 - almost 200 quid cheaper than Direct Line! Despite calling then up and asking if they could match it, they refused to budge, so I ended up switching provider. Funnily enough, in the past family members that have dealt with Direct Line were even told by one of their Customer Advisors that the only way they could match one of the price comparisons they were trying to negotiate was by re-registering them as a new customer. How does it make sense that an existing customer can lose out simply by remaining loyal to a brand? Reviewed on: 18th August 2016

Great rates for young drivers

My son has been on my policy as joint driver since he passed his test at age 19. Comparing what I pay with what friends in similar situations pay to other companies, I'd say Direct Line offers great value. Reviewed on: 18th August 2016

Simple Wordings, Fair Pricing

Easy to understand, no massive renewal price hikes. All round fair and reliable insurance provider. Reviewed on: 16th August 2016

Great service at a reasonable price

I have been with Direct Line car insurance for nearly 10 years now and, though i've only made a claim for a windscreen repair I have always been very impressed with their customer service and cost. They don't charge admin fees to change details on the policy and will always price match any quote that you get through them online if it's cheaper than the initial renewal quote they've sent through. Can't find them through comparison sites, which is why I think they manage to be reasonable pricewise. Can't fault them. Reviewed on: 15th August 2016

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