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Direct Line: Car insurance reviews

Name: Car insurance
Rating: 3.92 (358 reviews)

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3.92

Based on 358 reviews, last reviewed 8th Jul 2026

200% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

47%

25%

20%

Latest highest rating:

5

Efficient and supportive They were efficient and supportive when my car was damaged. The call handlers and drivers were polite and friendly. I was kept informed throughout. Reviewed on: 8th July 2026

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025

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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (358)

Good customer service

I have had Direct Line car insurance for a number of years, only stopping due to getting a company car. When I had an accident and needed to claim, everything was dealt with fantastically. Easy to deal with on the phone and kept me updated Reviewed on: 18th September 2016

Good service

I have found it easy to get hold of customer service at Direct Line and always found them to be very efficient when answering any query. Reviewed on: 17th September 2016

TOOK CARE OF EVERYTHING

One call, and my courtesy car was arranged. They called me back to arrange delivery. I sent photographs of the damage to a link I was sent, and my repair was arranged! Reviewed on: 15th September 2016

cheapest

they were the cheapest by quite a long way and offered good cover. Also very easy to do online Reviewed on: 12th September 2016

Fantastic service; competitive prices

I consider Direct Line to be one of the 'elite' insurance companies; it has such a great reputation, and therefore I've been with them for 4 years. Their prices are very good value for what they offer, and their UK based customer service is impeccable. Reviewed on: 12th September 2016

Great value for money.

Great value for money from trusted insurance company. Reviewed on: 12th September 2016

Great, Family Friendly Policy

We've been with Direct Line for years and have always found their policy to be supportive when we've needed it. Whatsmore, although the cost of our premium does rise each year (as they all do), they always come out cheaper when comparing against companies on price comparison websites. We also love the multi-car policy and the fact that the second driver can earn no claims discount. Reviewed on: 12th September 2016

Great price, great customer service

Beat my renewal by more than £200 and the customer service team couldn't have been more helpful when I called. Reviewed on: 12th September 2016

Unbelievable value!

Having only passed my test 18 months ago, I was expecting an extortionate premium (even as a mere named driver). But with Direct Line, the premium is so affordable that my parents are willing to keep me on for 12 months. This means I have the freedom to drive to work or to see friends when I come home from university and I am building up no claims at the same time. Winner! If you are looking to add a new driver to your car insurance then definitely check out Direct Line! Reviewed on: 4th September 2016

Straightforward and simple!

Really quick and helpful response, no waiting in phone queues and being transferred from person to person. Would recommend! Reviewed on: 29th August 2016

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